# Arbitrum GAM3 Awards Sponsorship (Grant Report) **URL:** \ **Category:** DAO Programs & Initiatives\ **Created:** [December 23, 2025, 10:05am UTC](https://forum.arbitrum.foundation/t/arbitrum-gam3-awards-sponsorship-grant-report/30370 "2025-12-23T10:05:35Z")\ **Posts on this page:** 1\ **Page:** 1
**Author:** ![yoitsOG](https://avatars.discourse-cdn.com/v4/letter/y/74df32/32.png) [@yoitsOG](https://forum.arbitrum.foundation/u/yoitsOG)\ **Post date:** [December 23, 2025, 10:05am UTC](https://forum.arbitrum.foundation/t/arbitrum-gam3-awards-sponsorship-grant-report/30370/1 "2025-12-23T10:05:35Z")
## 1) Executive Summary **Name of your project:** GAM3S.GG – GAM3 Awards 2025 **Links:** - Website: [https://gam3s.gg](https://gam3s.gg) - X/Twitter: [https://twitter.com/GAM3Sgg](https://twitter.com/GAM3Sgg) - YouTube: [https://www.youtube.com/@GAM3Sgg](https://www.youtube.com/@GAM3Sgg) - TikTok: [https://www.tiktok.com/@gam3sgg](https://www.tiktok.com/@gam3sgg) - Instagram: [https://www.instagram.com/gam3sgg](https://www.instagram.com/gam3sgg) **Project Summary:** GAM3S.GG delivered the largest web3 gaming awards event to date, positioning Arbitrum as a core pillar of the global web3 gaming ecosystem through a full-scale digital and physical sponsorship of the **GAM3 Awards 2025**. The campaign combined online content distribution, platform integrations, live event production, global broadcast, and on-site branding to expose Arbitrum to mainstream and crypto-native gaming audiences at scale. Arbitrum was featured consistently across voting, media, livestreams, physical branding, and post-event content, reinforcing its leadership in web3 gaming infrastructure. The campaign was executed across **3 milestones** , spanning pre-event buildup, live event execution, and post-event amplification. **Milestone 1 – Pre-Event Awareness & Voting Phase** - Organic media and creator coverage - “Road to GAM3 Awards” social content - Announcement and feature articles - Dedicated GAM3 Awards page on GAM3S.GG - Arbitrum spotlight integrated across awards content **Milestone 2 – Live Event & Global Broadcast** - Physical branding presence at the Manila venue - On-stage, livestream, and photowall branding - Global livestream broadcast - Live social media coverage and real-time posting - Post-event highlight reels and recap articles **Milestone 3 – Post-Event Distribution & Extended Coverage** - Highlight video distribution - Award winner recap articles and media follow-ups - Extended coverage across GAM3S.GG and social channels **Impact of the Grant Funding:** Grant funding enabled full-scale event production, creative execution, media distribution, physical branding, livestream broadcasting, and post-event amplification, ensuring Arbitrum achieved both online reach and real-world brand presence at the largest web3 gaming awards event to date. * * * ## 2) Performance Against KPIs **Full Sponsor Report:** GAM3 Awards x Arbitrum – [Sponsor Report (Nov 2025)](https://docsend.com/view/yyzzgvifmxxzfdcw) ### KPIs Breakdown (Aggregated Across Milestones) - The full grant proposal with exact KPIs can be [found here](https://arbitrum.questbook.app/dashboard/?proposalId=689a03add101e83abc6fd5ba&isRenderingProposalBody=true&role=community&grantId=67d8021646da2f90cc325521&chainId=10): ### Actual Results Breakdown - 21 awards categories - 62 finalists - 80 jurors - 700+ nominated creators - 900+ nominated games **Voting & Media Impact** - 376K voters - 2M+ total votes - 80M impressions - 600K+ livestream views - 75K peak CCV **Milestone 1 Results** - 30+ gaming media outlets and creators covered the GAM3 Awards (vs 15 KPI) - 30+ social posts generating **2.9M views** (480% above KPI) - 25 announcement & feature articles with **77K views** (208% above KPI) - 5 newsletter features reaching **100K+ unique readers** (21% open rate) - Arbitrum Spotlight content reached **1.5M views** (500% above KPI) **Milestone 2 Results** - 300+ in-person attendees at the Manila event - Livestream broadcast achieved **75K CCV** and **351K total views** - Live event social coverage generated **2.7M impressions** and **107K+ engagements** - 20+ post-event recap articles and posts delivered **154K views** (208% above KPI) **Milestone 3 Results** - Highlight videos reached **698K views** (589% above KPI) - Award winners recap content delivered **41K views** (310% above KPI) - Extended coverage generated **797K impressions/views** (218% above KPI) * * * ## 3) Qualitative Impact & Community Feedback - Positioned **Arbitrum as a foundational gaming ecosystem** at the largest web3 gaming awards event globally. - Reached a **mainstream-leaning gaming audience** , significantly beyond crypto-native circles. - Reinforced trust with game studios, creators, and partners by delivering real visibility, production quality, and sustained post-event coverage. - Elevated Arbitrum’s brand through **physical presence, livestream integration, and platform-native discovery** , not just digital ads. - Strong positive feedback from partners, creators, and studios highlighting the professionalism, reach, and tangible exposure delivered through the event. * * * ## 4) Financial Summary **Use of Grant Funds (% allocation):** - 45% – Event production, creative assets, and content production - 25% – Livestream broadcast, technical production, and on-site execution - 20% – Distribution, media amplification, and platform placements - 10% – Campaign management, coordination, and reporting **Variance from Original Budget:** No material variance. Execution and spend remained aligned with the approved plan. * * * ## 5) Future Plans & Continued Ecosystem Alignment - GAM3S.GG’s infrastructure and token ecosystem are built on Arbitrum. - Continued promotion of Arbitrum-based games across GAM3S.GG content, platform features, and social channels. - Future GAM3 Awards editions will continue to present the opportunity to highlight Arbitrum as a leading gaming ecosystem. - Execution has already begun on a **follow-up Arbitrum grant focused specifically on awareness and user acquisition**. * * * ## 6) Additional Remarks We sincerely appreciate the Arbitrum DAO’s support in helping bring the **largest web3 gaming awards event to life**. This campaign demonstrates that when web3 gaming is paired with high-quality production, mainstream-friendly storytelling, and real-world presence, it can compete at scale with traditional gaming events and media.