# ARB's Wake-Up Call: A Critical Pivot is Necessary **URL:** \ **Category:** Archived Proposals\ **Tags:** proposal\ **Created:** [December 4, 2024, 9:57am UTC](https://forum.arbitrum.foundation/t/arbs-wake-up-call-a-critical-pivot-is-necessary/27706 "2024-12-04T09:57:31Z")\ **Posts on this page:** 1\ **Showing post:** 8
**Author:** ![0xDonPepe](https://yyz1.discourse-cdn.com/flex029/user_avatar/forum.arbitrum.foundation/0xdonpepe/32/5989_2.png) [@0xDonPepe](https://forum.arbitrum.foundation/u/0xDonPepe)\ **Post date:** [December 6, 2024, 4:08am UTC](https://forum.arbitrum.foundation/t/arbs-wake-up-call-a-critical-pivot-is-necessary/27706/8 "2024-12-06T04:08:21Z")
Thank you for sharing your insights on the proposal. I agree that a critical pivot is essential, especially given the competitive landscape with the chains you mentioned (Base/SOL/BSC). Their strong ties to major CEXs and superior UI/UX are clear areas where Arbitrum can improve its offerings. Incentivizing Arbitrum’s liquidity ecosystem could indeed drive more adoption, but it’s a complex challenge with no easy solutions. I believe adding utility to the ARB token, as already being explored through the staking proposal, will also be a big step forward. Daniel’s research proposal on why people choose Arbitrum versus other chains is incredibly timely. The findings will give us some solid insights to help fine-tune our strategy. Personally, I’d also love to see more Arbitrum content making waves on social media to boost awareness and engagement. --- _[View the full topic](https://forum.arbitrum.foundation/t/arbs-wake-up-call-a-critical-pivot-is-necessary/27706)._