# Are We Overlooking Marketing in Favor of Development in Arbitrum? **URL:** \ **Category:** Grants Discussions\ **Tags:** governance\ **Created:** [December 14, 2024, 2:16pm UTC](https://forum.arbitrum.foundation/t/are-we-overlooking-marketing-in-favor-of-development-in-arbitrum/27904 "2024-12-14T14:16:51Z")\ **Posts on this page:** 1\ **Showing post:** 14
**Author:** ![WinVerse](https://yyz1.discourse-cdn.com/flex029/user_avatar/forum.arbitrum.foundation/winverse/32/10523_2.png) [@WinVerse](https://forum.arbitrum.foundation/u/WinVerse)\ **Post date:** [December 16, 2024, 12:54pm UTC](https://forum.arbitrum.foundation/t/are-we-overlooking-marketing-in-favor-of-development-in-arbitrum/27904/14 "2024-12-16T12:54:16Z")
Thank you for putting this up. I agree that there is indeed a gap, but I’m not sure discussing a marketing grant and a development grant separately is the best approach. I share Jojo’s sentiment here around marketing being planned since day 0. > [@JoJo](#): > > Most of this tied to the fact that proposal are quite long to create, marketing should be planned since day 0, but is difficult to put an external agency, or a third party, on a proposal that doesn’t necessarily have consensus or for which you don’t know the outcome, because often times means having upfront unpaid work that might not have a compensation down the road. However, I would suggest proposers find a way to bake marketing into their proposals — written in such a way that marketing starts immediately proposal passes onchain vote — before posting on Forum. Taking the STIP/LTIPP as an instance, there would have been a better possibility of passing the marketing initiative if it was baked into the original proposal rather than an [entirely separate discussion](https://forum.arbitrum.foundation/t/non-constitutional-establish-a-short-term-marketing-program/23814) for it. This is something program coordinators might want to start implementing going forward. --- _[View the full topic](https://forum.arbitrum.foundation/t/are-we-overlooking-marketing-in-favor-of-development-in-arbitrum/27904)._