# Establishing a DAO Events Budget for 2025 **URL:** \ **Category:** Finalized AIPs\ **Created:** [September 10, 2024, 6:32pm UTC](https://forum.arbitrum.foundation/t/establishing-a-dao-events-budget-for-2025/26734 "2024-09-10T18:32:22Z")\ **Posts on this page:** 1\ **Showing post:** 20
**Author:** ![gauntlet](https://yyz1.discourse-cdn.com/flex029/user_avatar/forum.arbitrum.foundation/gauntlet/32/3140_2.png) [@gauntlet](https://forum.arbitrum.foundation/u/gauntlet)\ **Post date:** [October 2, 2024, 8:44pm UTC](https://forum.arbitrum.foundation/t/establishing-a-dao-events-budget-for-2025/26734/20 "2024-10-02T20:44:52Z")
Gauntlet is in favor of formalizing the DAO’s events strategy. It’s inefficient to have Arbitrum delegates review one-off sponsorships, and it would be best served by a committee and even better served with a pre-determined budget. Some methodology around the specific events chosen would also be beneficial, or a decision matrix would help explain how these decisions were made. A balance of audience quality, alignment in programming, sponsorship cost, and localized cost of event production should be factors. For example, is outbound BD a priority over supporting and retaining existing Arbitrum builders? If not, Bitcoin 2025 may make less sense than another Ethereum-aligned event. Similar to other programs, we’d expect KPIs regarding events strategy so we can measure both event SPs and sponsorships. A measurement for generated leads, attendees, measurable outcomes or partnerships, etc., would be helpful for the DAO. Even something as simple as qualitative feedback from the business-focused partners to the Arbitrum DAO (OCL/AF) will be hugely helpful for the DAO in measuring the ROI of events funding, especially if these KPIs can be normalized per dollar spent on an activation. > [@cp0x](#): > > But if this is done in one transaction, the token value will not be healthy. How do you plan to do this? Again, we will point to Aera as a 0% fee and streamlined option for governance programs to diversify ARB to stables using minimized market-impact strategies. The Arbitrum Foundation has reviewed this strategy for DAO programs. It is being used by [Questbook](https://forum.arbitrum.foundation/t/questbook-dda-program-phase-2-request-for-continuation/21326/54), ARDC, and [ADPC](https://forum.arbitrum.foundation/t/arbitrum-dao-procurement-committee-phase-ii-proposal/26441#p-56960-xi-arb-conversion-strategy-28). Gauntlet is happy to support Entropy in the setup of a vault for this Events program should a holistic treasury management program not be installed by program launch. --- _[View the full topic](https://forum.arbitrum.foundation/t/establishing-a-dao-events-budget-for-2025/26734)._