# \[Non-constitutional\]\[RFC\] ARB Incentives: User Acquisition for dApps & Protocols **URL:** \ **Category:** Archived Proposals\ **Created:** [January 28, 2025, 5:40pm UTC](https://forum.arbitrum.foundation/t/non-constitutional-rfc-arb-incentives-user-acquisition-for-dapps-protocols/28291 "2025-01-28T17:40:44Z")\ **Posts on this page:** 1\ **Showing post:** 16
**Author:** ![tamara](https://yyz1.discourse-cdn.com/flex029/user_avatar/forum.arbitrum.foundation/tamara/32/13850_2.png) [@tamara](https://forum.arbitrum.foundation/u/tamara)\ **Post date:** [January 31, 2025, 11:06am UTC](https://forum.arbitrum.foundation/t/non-constitutional-rfc-arb-incentives-user-acquisition-for-dapps-protocols/28291/16 "2025-01-31T11:06:35Z")
Thanks a lot for this proposal. To understand my point of view: I have in the past managed (Web2/Ecom) companies with a monthly Ad Spend of 200-300k on Meta & Google. What I know is - ROAS (return on ad spend) on these platforms has been deteriorating in the past 3 years (mostly because tracking users became more difficult after the iOS 14 upgrade → meaning you have to spend more money to actually understand which ads are working and which are not) - 99% of performance marketing agencies do not deliver/overcharge. They are used to large companies with large budgets - as long as you don’t have 1 person who is dedicated 100% to you (or ideally internal) & fully understands your product you will be poorly served by agencies - Marketing is an end-to-end game. It doesn’t make sense to only look at the top of the funnel - whoever eventually oversees getting new users into Arbitrum, needs to be able to give them a better UX, solve other problems throughout their “user journey” Please don’t get me wrong I am a big believer in getting new users on Arbitrum & using Web2 channels but in my opinion it can only be successful if it has the power to a) hire a marketing person/get a dedicated marketing person b) influence the new user experience end-to-end --- _[View the full topic](https://forum.arbitrum.foundation/t/non-constitutional-rfc-arb-incentives-user-acquisition-for-dapps-protocols/28291)._