# \[Non-constitutional\]\[RFC\] ARB Incentives: User Acquisition for dApps & Protocols **URL:** \ **Category:** Archived Proposals\ **Created:** [January 28, 2025, 5:40pm UTC](https://forum.arbitrum.foundation/t/non-constitutional-rfc-arb-incentives-user-acquisition-for-dapps-protocols/28291 "2025-01-28T17:40:44Z")\ **Posts on this page:** 1\ **Showing post:** 42
**Author:** ![tamara](https://yyz1.discourse-cdn.com/flex029/user_avatar/forum.arbitrum.foundation/tamara/32/13850_2.png) [@tamara](https://forum.arbitrum.foundation/u/tamara)\ **Post date:** [February 12, 2025, 5:17pm UTC](https://forum.arbitrum.foundation/t/non-constitutional-rfc-arb-incentives-user-acquisition-for-dapps-protocols/28291/42 "2025-02-12T17:17:49Z")
Hi Kamil, As also voiced during our call I share @CastleCapital **concern about shared Infra** : _New projects do lack capacity but also skills and experience to execute campaigns_ - it is very easy to spend marketing money and get 0 new users. In my opinion the DAO should not just supervise but handhold closely, in order to make sure that the money is well spent/approaches are pivoted before its too late. Imo knowing your userbase is one thing, addressing/engaging/retaining them properly through channels that you are not used to as Web3 protocol (now mostly thinking about Web2 marketing channels), a completely different one. TLDR: **Imo the DAO has to be the coordination, close supervisor, hand holder layer here** - spray and pray for good KPI results wont work --- _[View the full topic](https://forum.arbitrum.foundation/t/non-constitutional-rfc-arb-incentives-user-acquisition-for-dapps-protocols/28291)._