# SOS Workshops: Notes and Discussion

**URL:** <https://forum.arbitrum.foundation/t/sos-workshops-notes-and-discussion/29662>\
**Category:** Strategic Objective Settings (SOS)\
**Created:** [July 24, 2025, 7:01pm UTC](https://forum.arbitrum.foundation/t/sos-workshops-notes-and-discussion/29662 "2025-07-24T19:01:25Z")\
**Posts on this page:** 1\
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**Author:** ![TempeTechie](https://yyz1.discourse-cdn.com/flex029/user_avatar/forum.arbitrum.foundation/tempetechie/32/2730_2.png) [@TempeTechie](https://forum.arbitrum.foundation/u/TempeTechie)\
**Post date:** [July 24, 2025, 7:14pm UTC](https://forum.arbitrum.foundation/t/sos-workshops-notes-and-discussion/29662/2 "2025-07-24T19:14:01Z")

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## SOS Workshop #2 Notes (Max Lomu)

In SOS Workshop #2, we reviewed [Max Lomu’s SOS submission](https://forum.arbitrum.foundation/t/sos-submission-max-lomu-strategic-objectives/28902), which includes 10 objectives. Note that we weren’t able to cover all of them within the 90-minute session, so we’ll go over the remaining ones during Workshop #3.

The goal of the exercise was to imagine that if this SOS submission were chosen by the DAO, who would execute each objective, what work is already underway, and where the gaps or areas for improvement lie.

Here’s the summary:

### Objective 1: Build Coherent Builders’ Funnel

> [@\[SOS Submission\] Max Lomu – Strategic Objectives](https://forum.arbitrum.foundation/t/sos-submission-max-lomu-strategic-objectives/28902/1):
>
> KPIs:
> 
> - Double active developers (defined as making 2+ commits/week to Arbitrum projects) within 12 months
> - Maintain \>30% conversion rate from initial engagement to mainnet launch
> - 80% of all funded tools/infrastructure integrated into official documentation and portals
> - 80% of funded projects are apps
> - Launch 5+ initiatives to improve the current dev funnel

**Who can work on this objective:**

- Offchain Labs
- Arbitrum Foundation
- DAO contributors (at least until the end of the D.A.O. Grants program)
- AGV (for game builders)

**What work is already underway:**

- The D.A.O. Grants program
- The hackathon program by RnDAO
- Offchain Labs & Arbitrum Foundation internal work:
  - Stylus workshops at crypto events and conferences.
  - Recently, Signal has been onboarded, presumably as part of the internal builders funnel at OCL and/or AF.
  - It would be good to get more information on how that funnel at OCL and AF works.

- AGV & @Tekr0x.eth are organizing playtests for games funded by AGV, which is something that can benefit builders before a full-scale launch.

**Gaps / Areas for improvement:**

- Someone needs to track KPI progress (how many builders were onboarded, what stage they are at, etc.)
- A list of things Arbitrum can provide or offer to builders.
- Preferably a unified (or at least coordinated) builders’ funnel.

### Objective 2: Build Distribution Channels

> [@\[SOS Submission\] Max Lomu – Strategic Objectives](https://forum.arbitrum.foundation/t/sos-submission-max-lomu-strategic-objectives/28902/1):
>
> KPIs:
> 
> - Secure 3–5 strategic distribution channels / programs within 12 months; onboard 2m+ new users via these channels in 24 months.
> - Experiment with 5+ offline distribution channels: onboard 500k new users via these channels in 24 months.
> - Achieve full onboarding of a user with funds to Arbitrum in \< than 60 seconds

**Who can work on this objective:**

- Offchain Labs
- Arbitrum Foundation
- DAO contributors

**What work is already underway:**

- The partnership with Robinhood is clearly one of the biggest efforts in this area. Robinhood has a huge user base, which now uses Arbitrum One under the hood for after-hours stock trading.
- Hunter from Offchain Labs is promoting Farcaster as a distribution channel for Arbitrum. He’s working to attract builders to create Arbitrum mini apps and to onboard users to those apps (with some help from Alex from Superposition and delegates like @tekr0x.eth, @0xrecruiter, and myself).
- The Arbitrum Foundation runs an Ambassador Program, where ambassadors organize local Arbitrum meetups. Most DAO delegates weren’t aware of this program, so it would be valuable to learn more about it and potentially contribute.

**Gaps / Areas for improvement:**

- Figure out how to create a unified or coordinated user acquisition funnel.
- DAO contributors could map and track user acquisition efforts (except the ones that need to remain confidential due to ongoing BD).
- DAO contributors could research ideas for new user acquisition experiments and share them with AAEs or conduct them themselves.

### Objective 3: Support DeFi Renaissance: Increase Liquidity & Connectivity

> [@\[SOS Submission\] Max Lomu – Strategic Objectives](https://forum.arbitrum.foundation/t/sos-submission-max-lomu-strategic-objectives/28902/1):
>
> KPIs:
> 
> - Add $10B+ in net new sticky TVL across DeFi, RWAs, and institutional channels within 24 months
> - Support liquidity for 20+ local currencies with sufficient depth for meaningful trading
> - Ensure Chain Abstraction solvers maintain 99%+ successful transaction rates
> - Achieve 5+ major traditional finance integrations with Arbitrum DeFi protocols

**Who can work on this objective:**

- Offchain Labs
- Arbitrum Foundation
- Entropy

**What work is already underway:**

- Institutional efforts: primarily by AF and OCL, such as tokenized stocks (a form of RWA) through a partnership with Robinhood.
- DeFi: depositing DAO funds via TMC (run by Entropy).
- Some KPI metrics for this objective are (or could be) available in Entropy’s Dune dashboards.
- DeFi research by @CastleCapital: [Arbitrum Ecosystem Mapping & Positioning Recommendations](https://forum.arbitrum.foundation/t/arbitrum-ecosystem-mapping-positioning-recommendations/29610)

**Gaps / Areas for improvement:**

- The DAO can choose to allocate part of the treasury as a liquidity boost for a select few Arbitrum dApps it wishes to support. This could be executed either by Entropy or by a service provider selected by OpCo. While this option is higher on the risk curve, it could benefit the Arbitrum dApps ecosystem.

### Objective 4: Align More Strictly with Offchain Labs and AF

> [@\[SOS Submission\] Max Lomu – Strategic Objectives](https://forum.arbitrum.foundation/t/sos-submission-max-lomu-strategic-objectives/28902/1):
>
> KPIs:
> 
> - Quarterly joint strategic roadmap meetings
> - Map user/dev journeys across all Arbitrum touchpoints

**Who can work on this objective:**

- OpCo
- DAO contributors

**What work is already underway:**

- The SOS process has begun making progress in this direction, but there is still a long way to go.

**Gaps / Areas for improvement:**

- OpCo is expected to take the lead in this area, but since it hasn’t been fully established yet, DAO contributors can step in to help bridge the gap.

### Objective 5: Promote a Network of Onchain Businesses

> [@\[SOS Submission\] Max Lomu – Strategic Objectives](https://forum.arbitrum.foundation/t/sos-submission-max-lomu-strategic-objectives/28902/1):
>
> KPIs:
> 
> - 25+ protocols providing active liquidity for ARB trading pairs
> - 10+ successful cross-protocol products launched leveraging ecosystem composability
> - Host unified Arbitrum ecosystem presence at 3+ major industry events annually

**Who can work on this objective:**

- Entropy (at least part of it)

**What work is already underway:**

- ? (We are not aware of any work currently being done on this objective.)

**Gaps / Areas for improvement:**

- The main goal here is to encourage composability within the Arbitrum ecosystem: protocols and dApps integrating with one another to build network effects.
- KPI 1 (liquidity for ARB pairs) could be done via TMC and DRIP (Entropy)

### Objective 6: Make Staked ARB an Index of Arbitrum’s Success

> [@\[SOS Submission\] Max Lomu – Strategic Objectives](https://forum.arbitrum.foundation/t/sos-submission-max-lomu-strategic-objectives/28902/1):
>
> KPIs:
> 
> - Achieve ≥25% circulating ARB supply actively staked within 24 months
> - Establish yields for stakers derived from ecosystem partnerships
> - Create 3+ unique utility cases for staked ARB beyond governance

(This objective has not been fully covered yet, we’ll discuss it next time)

### Objective 7: Transition to Structured Investment Programs (equity/token) instead of Grants

> [@\[SOS Submission\] Max Lomu – Strategic Objectives](https://forum.arbitrum.foundation/t/sos-submission-max-lomu-strategic-objectives/28902/1):
>
> KPIs:
> 
> - Convert 80% of ecosystem funding \> $25k into investment-based models by end of year 1
> - Build portfolio of 30+ successful funded projects within 2 years
> - Create standardized investment templates that can be deployed in \<48 hours

(This objective has not been fully covered yet, we’ll discuss it next time)

### Objective 8: Catalyze Creative Innovation via Stylus

> [@\[SOS Submission\] Max Lomu – Strategic Objectives](https://forum.arbitrum.foundation/t/sos-submission-max-lomu-strategic-objectives/28902/1):
>
> KPIs:
> 
> - 10+ Stylus-native innovative apps attract a total of 100K+ active users
> - Establish 5+ essential Stylus infrastructure libraries with 1000+ developer integrations
> - Run 4+ themed competitions annually with increasing participation
> - Grow Stylus developer community to 5,000+ active participants

(This objective has not been covered yet, we’ll discuss it next time)

### Objective 9: Expand and Future-Proof Network Infrastructure (AI infra, privacy, dePIN)

> [@\[SOS Submission\] Max Lomu – Strategic Objectives](https://forum.arbitrum.foundation/t/sos-submission-max-lomu-strategic-objectives/28902/1):
>
> KPIs:
> 
> - Onboard 3+ major infra projects in AI, privacy, or dePIN within 24 months
> - Establish 5+ successful case studies of real-world infrastructure applications
> - Run 4+ infrastructure-focused hackathons with industry partners
> - Create documentation and standards that unify the Arbitrum infrastructure ecosystem

(This objective has not been covered yet, we’ll discuss it next time)

### Objective 10: Establish Clear and Accountable Workstreams Under OpCo Oversight

> [@\[SOS Submission\] Max Lomu – Strategic Objectives](https://forum.arbitrum.foundation/t/sos-submission-max-lomu-strategic-objectives/28902/1):
>
> KPIs:
> 
> - Establish framework for workstreams within 3 months of OpCo operationalization
> - Convert at least 5 existing initiatives to structured workstreams in first 6 months
> - Achieve ≥80% milestone completion rate across all workstreams annually

(This objective has not been covered yet, we’ll discuss it next time)

* * *

We’ll continue with objectives 6–10 at some future workshop, when Max returns from vacation. In the meantime, feel free to share any suggestions or edits here in this thread.

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