Application Template
SECTION 1: APPLICANT INFORMATION
Provide personal or organizational details, including applicant name, contact information, and any associated organization. This information ensures proper identification and communication throughout the grant process.
Applicant Name:
- iSpeakNerd.eth
Project Name:
- Collab.Land & Telefrens
Project Description:
- A strategic initiative by Collab.Land to boost user engagement and trading volume on Arbitrum by integrating with its surfaces and focusing on Arbitrum native assets through Telefrens.
- Collab.Land provides token gating to communities on Arbitrum and beyond
- Telefrens is a Telegam-based crypto trading app that functions as a user-facing DEX aggregator and referrals program
Team Members and Roles:
- James Young, CEO - Strategy and Vision
- Raymond Feng, CTO - Technical Implementation
- iSpeakNerd, Project Manager - Execution and Monitoring
Project Links: [Enter Any Relevant Project Links (website, demo, github, twitter, etc.)]
- Abridged · GitHub
- https://collab.land
- https://twitter.com/Collab_Land_
- https://telefrens.com
- https://twitter.com/Telefrens
Contact Information
Point of Contact: @ispeaknerd
- Point of Contact’s TG handle: ispeaknerd
- Twitter: ispeak_nerd
- Email: nerd@collab.land
Do you acknowledge that your team will be subject to a KYC requirement?:
- Yes
SECTION 2a: Team and Product Information
Provide details on your team’s past and current experience. Any details relating to past projects, recent achievements and any past experience utilizing incentives. Additionally, please provide further details on the state of your product, audience segments, and how you expect incentives to impact the product’s long-term growth and sustainability.
Team experience (Any relevant experience that may be useful in evaluating ability to ship, or execution with grant incentives. Please provide references knowledgeable about past work, where relevant. If you wish to do so privately, indicate that. [Optional, but recommended]):
- Our team has extensive experience in developing and managing community engagement platforms, with successful projects that have significantly increased user activity and trading volumes on various platforms.
What novelty or innovation does your product bring to Arbitrum?
- Telefrens facilitates trading within Telegram, lowering the entry barrier and simplifying the trading process for a broader audience.
- Users can create trade links to refer other users to trade specific onchain assets, like a CEX referral program but onchain
Is your project composable with other projects on Arbitrum? If so, please explain:
- Yes, our project is designed to integrate seamlessly with DEXes on Arbitrum, enhancing liquidity and trading volume.
- We are currently integrated with Camelot and Paraswap on Arbitrum.
- Our Dune dashboard shows the 50k+ trading volume through Camelot pools
Do you have any comparable protocols within the Arbitrum ecosystem or other blockchains?
- While there are other trading platforms, our integration with social platforms like Telegram and Discord is unique.
How do you measure and think about retention internally? (metrics, target KPIs)
- We focus on user engagement metrics like DAU, trading volume, and community growth with number of connected wallets on Collab.Land as key indicators of success.
Relevant usage metrics - Please refer to the OBL relevant metrics chart. For your category (DEX, lending, gaming, etc) please provide a list of all respective metrics as well as all metrics in the general section:
- Since launch, the Telefrens project has seen over $50,000 in volume on Arbitrum with minimal marketing expenditure.
Metrics include:
- Daily Active Users
- Daily User Growth
- Weekly User Growth
- Daily Transaction Count
- Daily Protocol Fee
- Daily Transaction Fee
- Daily ARB Expenditure and User Claims
- Transaction Volume
- Incentivized User List & Gini
- list of addresses transacting via Telefrens and activity dispersion across the list
Do you agree to remove team-controlled wallets from all milestone metrics AND exclude team-controlled wallets from any incentives included in your plan:
- Yes
Did you utilize a grants consultant or other third party not named as a grantee to draft this proposal? If so, please disclose the details of that arrangement here, including conflicts of interest (Note: this does NOT disqualify an applicant):
- No
SECTION 2b: PROTOCOL DETAILS
Provide details about the Arbitrum protocol requirements relevant to the grant. This information ensures that the applicant is aligned with the technical specifications and commitments of the grant.
Is the protocol native to Arbitrum?:
- Yes, Telefrens is deployed to Arbitrum to enhance its ecosystem.
On what other networks is the protocol deployed?:
- N/A, currently focused on Arbitrum.
What date did you deploy on Arbitrum mainnet?:
- Dec-18-2023 06:53:21 AM +UTC
- hash
0x68b8299d47a7812b1c2156388576b355c4db3e73a740f56b990505ea0f4220ba - Arbitrum Transaction Hash (Txhash) Details | Arbiscan
Do you have a native token?:
- No for Telefrens
- COLLAB $0.0083 | Collab.Land (COLLAB) Token Tracker | Arbiscan
Past Incentivization: What liquidity mining/incentive programs, if any, have you previously run? Please share results and dashboards, as applicable?
- None, this is our first major initiative on the network.
Current Incentivization: How are you currently incentivizing your protocol?
- Incentivizing engagement with points through the Telefrens project to encourage onchain trading on Arbitrum.
- Users earn points for onboarding to Telefrens by funding their smart accounts
- Users earn points for swapping assets on Arbitrum through the Telefrens app
- Users earn points for sharing trading links with others and a much larger allocation of points when someone trades into an asset using their trade link
Have you received a grant from the DAO, Foundation, or any Arbitrum ecosystem related program? [yes/no, please provide any details around how the funds were allocated and any relevant results/learnings (Note: this does NOT disqualify an applicant)]
- Yes, we received a 43,364 ARB grant from the Arbitrum Foundation to deploy Telefrens on Arbitrum.
Protocol Performance: [Detail the past performance of the protocol and relevance, including any key metrics or achievements, dashboards, etc.]
- Since launching on Arbitrum, we’ve seen over $75,000 in trading volume through partnered pools with Collab.Land messaging
- messaging metrics https://dune.com/telefrens/collab-arbitrum
- 885 total users
- 1239 trades through partnered pool on Camelot Finance generating 450+ $USD in trade fees
- Telefrens metrics https://dune.com/telefrens/telefrens
- peak DAU 394
- Daily User Growth negligible from hold on marketing bc product pivot
- Weekly User Growth ~0% currently, see above
- Daily Transaction Count, ~10
- Total Transaction Volume 5k+ USD, transactions on pass generation, on hold bc product pivot
Protocol Roadmap: [Describe relevant roadmap details for your protocol or relevant products to your grant application. Include tangible milestones over the next 12 months.]
- Over the next 12 months, we plan to expand our project offerings, increase user engagement, and integrate with more DEXes on Arbitrum.
[month 1] user interviews for product UI redesign, pivot to trading links + group subscriptions
[month 2-3] iterate product design around initial userbase, continue to iterate ai interface for building trades, onboard new users via community partnerships, add social features
[month 3-6] incentivize new user onboarding with Telefrens points and ARB tokens, continue to add social signaling mechanisms for users trading low-cap tokens
[month 6-12] leverage Collab.Land surfaces to bootstrap Telefrens network, incorporate other partnerships like Boost.xyz to grow and onboard more users
Audit History & Security Vendors: [Provide historic audits and audit results. Do you have a bug bounty program? Please provide details around your security implementation including any advisors and vendors.]
- We are leveraging Alchemy Modular Accounts, Biconomy Smart Accounts, and LiFi for bridging
- Alchemy [Modular Accounts audits] (Modular Account | Account Kit)
- Biconomy [Smart Accounts audits] (Audits | Biconomy)
- [LiFi audits] (Audits | LI.FI Documentation)
Security Incidents: [Has your protocol ever been exploited? If so, please describe what, when and how for ALL incidents as well as the remedies to solve and mitigate for future incidents]
- No, our protocol has not been exploited.
SECTION 3: GRANT INFORMATION
Detail the requested grant size, provide an overview of the budget breakdown, specify the funding and contract addresses, and describe any matching funds if relevant.
Requested Grant Size: 50,000 ARB
Justification for the size of the grant: [Enter explanation. More details are better, including how you arrived at the required funding for individual categories of expenses covered by your grant plan]
- The requested funds will be allocated towards community engagement initiatives to significantly increase trading volume and user activity on Arbitrum.
- Collab.Land has 1M+ user wallets verified with us that hold tokens on Arbitrum
- Telefrens is our token-trading initiative to activate those users and bring them to trading through Collab.Land channels on Telegram
- unknown customer acquisition cost CAC, plan is to create a reducing price point to achieve price discovery of CAC
- presumed CAC of ~5-10 USD = ~2.5-5 ARB
- starting point of 5 ARB/user, reduced biweekly while ensuring continual achievement of KPI of 10% customer growth/2 weeks resulting in ~175% growth after 12 weeks
- at presumed cost of 5 ARB/user 50k ARB allows acquisition of 5k users from our identified pool of 1M wallets
- 5 ARB in direct to user incentives + 5 ARB to select communities for marketing messaging
- aka (0.5%) conversion from free Collab.Land users to paid Telefrens users making transactions through Collab.Land’s smart accounts on Arbitrum via Telefrens
Grant Matching: [Enter Amount of Matching Funds Provided - If Relevant]
- N/A
Grant Breakdown: [Please provide a high-level overview of the budget breakdown and planned use of funds]
- Direct user incentives 50%
- to claim incentives (CAC), Users must complete 3 trades via Telefrens, either directly or by inviting others who complete trades
- CAC: Users who create + fund their smart account by purchasing their Soulbound NFT on Arbitrum and complete 3 trades using Telefrens are eligible for 2.5 ARB initially with reward reducing over time to allow us to do CAC discovery
- Or invite 3 other users who create + fund their smart accounts and make at least one trade via Telefrens
- Community incentives 50%
- We will provide incentives to select communities we are working with (Aavegotchi is the first community we have approached) to allow direct marketing on community surfaces about Telefrens
- After members verify their wallets in those communities (standard Colalb.Land flow) they receive an ephemeral message letting them know they are eligible to claim Telefrens points and start the onboarding process to Telefrens by buying their Soulbound NFT
Funding Recipient(s)
Funding Address:
Funding Address Characteristics:
- 2/3 multisig SAFE on Arbitrum, signer wallets are individuals’ hardware wallets
Treasury Address: [Please list out ALL DAO wallets that hold ANY DAO funds]
- Arbitrum grants receipt address
arb1:0x64449C5631f97A7D211385c1bD87345287dd659a - Arbitrum deployed token marketing + partnerships multisig
arb1:0xdF3eE2359557F10e545A4b641646C97c93E58b80 - Arbitrum token marketing + partnerships multisig reserves
arb1:0x2a786CF404816EF4d12F11A6BcE9387917c82922 - DAO treasury on Optimism
op:0xA3E3CE39BD5495af1B026920BAe27C803686c23B
Contract Address: [Enter any specific address that will be used to disburse funds for grant recipients]
- not yet deployed
SECTION 4: GRANT OBJECTIVES, EXECUTION AND MILESTONES
Clearly outline the primary objectives of the program and the Key Performance Indicators (KPIs), execution strategy, and milestones used to measure success. This helps reviewers understand what the program aims to achieve and how progress will be assessed.
Objectives: [Clearly state the primary objectives of the grant and what you intend to achieve]
- To increase user engagement and trading volume on Arbitrum by leveraging Collab.Land’s significant online presence for trading via Telefrens.
Execution Strategy: [Describe the plan for executing including token distribution method (e.g. farming, staking, bonds, referral program, etc), what you are incentivizing, resources, products, use of funds, and risk management. This includes allocations for specific pools, eligible assets, products, etc.]
- We plan to incentivize trading on Arbitrum through the Collab.Land interface and the Telefrens project, focusing on user-friendly trading experiences and community engagement.
- Direct to user incentives promote trading via Telefrens app for any tokens on Arbitrum
- dynamically determine CAC through reducing rewards direct to users over the course of 12 weeks of incentivized usage of Telefrens
- we have deployed pools for COLLAB on Camelot Finance, looking to make BD partnerships with other token projects to funnel users to their token pools via community messaging on Collab.Land surfaces and through trading with Telefrens
- We plan to use community funds to pool with partner projects and drive trading through the pool to build sustainable revenue for communities through user trading on Aribtrum
- up to 5 partner communities each can pool with up to 5k ARB to bootstrap attention and liquidity for their tokens on Arbitrum if not yet deployed to Arbitrum
- User trades are incentivized with ARB rewards for trades through partnered projects’ token pools via Telefrens app
- We aim to bootstrap 10% user growth of Telefrens every 2 weeks with incentives
- user growth tracked biweekly in accordance with KPIs before emitting incentives for claiming by users
What mechanisms within the incentive design will you implement to incentivize “stickiness” whether it be users, liquidity or some other targeted metric? [Provide relevant design and implementation details]
- Telefrens is set up to incentivize users to share trade links and activate through notification when links are used to trade via notificaiton from Telefrens bot in Telegram.
- Viral mechanics from Telegram forwarding to social contacts and group chat sharing will see many users spread trade links for assets they believe in this early bull cycle.
- Reactivation via notification from the Telefrens bot when links are used to trade and users earn 1% of trades in ETH and ARB incentives and Telefrens points
Specify the KPIs that will be used to measure success in achieving the grant objectives and designate a source of truth for governance to use to verify accuracy. [Please also justify why these specific KPIs will indicate that the grant has met its objective. Distribution of the grant itself should not be one of the KPIs.]
- Increased trading volume on Arbitrum through incentivized pools, higher user engagement metrics on Collab.Land, and growth in the community around Arbitrum native assets as measured by active wallets verified by Collab.Land.
- We seek to increase Telefrens DAU by 10%/2 weeks, with our biweekly reviews ensuring we remain on track
Grant Timeline and Milestones: [Describe the timeline for the grant, including ideal milestones with respective KPIs. Include at least one milestone that shows progress en route to a final outcome. Please justify the feasibility of these milestones.]
- before incentives launch:
- completion of user interviews
- creation of product storyboards for user testing
- new product interface for trading referrals
- 1 Partnership with Arbitrum communties to incentivize trading pools on Arbitrum
- 10% Telefrens Weekly User Growth reviewed every 2 weeks
- 33% Weekly User increase by end of week 6
How will receiving a grant enable you to foster growth or innovation within the Arbitrum ecosystem? [Clearly explain how the inputs of your program justify the expected benefits to the DAO. Be very clear and tangible, and you must back up your claims with data]
- Incentives to earn 1% of trades in ETH, Telefrens points, and ARB rewards will supercharge user activity of sharing trade links with each other
- we have seen 50k USD in trade volume through COLLAB token pools on Arbitrum via Telefrens from ads on Collab.Land surfaces
- Token price impact https://dune.com/telefrens/collab-arbitrum
Do you accept the funding of your grant streamed linearly for the duration of your grant proposal, and that the multisig holds the power to halt your stream?
- Yes
SECTION 5: Data and Reporting
OpenBlock Labs has developed a comprehensive data and reporting checklist for tracking essential metrics across participating protocols. Teams must adhere to the specifications outlined in the provided link here: Onboarding Checklist from OBL. Along with this list, please answer the following:
Is your team prepared to comply with OBL’s data requirements for the entire life of the program and three months following and then handoff to the Arbitrum DAO? Are there any special requests/considerations that should be considered?
- Yes
Does your team agree to provide bi-weekly program updates on the Arbitrum Forum thread that reference your OBL dashboard? [Please describe your strategy and capabilities for data/reporting]
- Yes, we will create a Dune dashboard to display the requested data and make updates to the forum thread
First Offense: *In the event that a project does not provide a bi-weekly update, they will be reminded by an involved party (council, advisor, or program manager). Upon this reminder, the project is given 72 hours to complete the requirement or their funding will be halted.
Second Offense: Discussion with an involved party (advisor, pm, council member) that will lead to understanding if funds should keep flowing or not.
Third Offense: Funding is halted permanently
Does your team agree to provide a final closeout report not later than two weeks from the ending date of your program? This report should include summaries of work completed, final cost structure, whether any funds were returned, and any lessons the grantee feels came out of this grant. Where applicable, be sure to include final estimates of acquisition costs of any users, developers, or assets onboarded to Arbitrum chains. (NOTE: No future grants from this program can be given until a closeout report is provided.)
- Yes
Does your team acknowledge that failure to comply with any of the above requests can result in the halting of the program’s funding stream?:
- Yes