August 2025 DRIP Update
Hello everyone, we’d like to provide a short update on the status of DRIP and a few additional high-level details on Season One.
By request of OCL’s marketing team, the full list of participating lending markets & eligible assets as well as the DRIP homepage will be kept private until the program’s launch. This is based on the advice that this will create more exclusive information that will make DRIP an attractive story for media outlets to pick up on.
With that being said here are a few high-level details we can share:
- Season One launch is scheduled for Wednesday, September 3rd, 2025 at 1 pm UTC.
- Phased Rollout: Season One will be a total of 20 weeks, split into 10 bi‑weekly epochs. Epochs 1-2 will be a discovery phase to establish baseline performances & allow the program to fully develop. Epochs 3-8 will be performance based and is when the majority of the season’s budget will be directed. The final two epochs will be a tapering phase.
- Total Budget: 16M ARB (base) + 8M ARB (discretionary).
- Focus: Season One of the DRIP program is focused on growing leverage looping on Arbitrum One. Earn ARB by borrowing against an eligible list of yield-bearing ETH and stable assets on participating lending platforms.
Overall, the program has already seen success in getting major lending markets & a high-profile asset issuer to deploy on Arbitrum. Additionally, DRIP has already been a helpful tool in getting new market listings and LTV increases are in progress.
Marketing and Brand
The DRIP homepage is completed (to be shared on Wednesday) and essential brand assets can be found at the following link. We truly appreciate any and all help amplifying the program upon its launch. A teaser video will be released tomorrow, which delegates can help amplify through comments or reposts. However, we ask that delegates please refrain from posting any additional materials about DRIP, including the brand assets linked above, until the program is live on Wednesday, September 3rd in order to maximize the marketing impact and the landing page is live to direct users too.
A few points to keep in mind for those less familiar with interest rate dynamics and looping:
“The DeFi Renaissance is on Arbitrum”
Arbitrum has long been known as a major player in the DeFi space. While this position has not changed much over the last couple of years, this program is designed to remind everyone that Arbitrum is the land of liquidity where DeFi legos and innovation thrives. Big or small, if you’re building DeFi then Arbitrum should be where you’re doing it.
“Arbitrum Everywhere”
A key narrative being used for all Arbitrum marketing at the moment. Arbitrum Everywhere embodies revenue generation, sustainability, longevity, and growth for a platform aiming to become the largest digital sovereign nation.
“Arbitrum is the best place to borrow ETH and USDC”
By incentivizing users to increase borrow demand, liquidity will flow to Arbitrum and bolster its position as a leading DeFi blockchain. Participating protocols will see increased demand and attention.
**There will be announcements in tandem with DRIP around protocol launches that it would be great to highlight! Our team will clarify in a follow up post after the embargo for press has been lifted.
Evaluation Partner Update
Following multiple rounds of conversations with Objective Labs and the Arbitrum Foundation, final contract negotiations did not play out as expected and both sides agreed it was mutually best to part ways before the program began. We want to be clear that this departure was not a reflection of Objective Labs’ capabilities or performance thus far and our team wishes them the best in all of their future endeavors.
Entropy’s data team has already completed dashboards that will be made public for the tracking of the season’s performance. Our team will also take over the other Evaluation Partner responsibilities for the time being.