Gauntlet is in favor of formalizing the DAO’s events strategy. It’s inefficient to have Arbitrum delegates review one-off sponsorships, and it would be best served by a committee and even better served with a pre-determined budget.
Some methodology around the specific events chosen would also be beneficial, or a decision matrix would help explain how these decisions were made. A balance of audience quality, alignment in programming, sponsorship cost, and localized cost of event production should be factors. For example, is outbound BD a priority over supporting and retaining existing Arbitrum builders? If not, Bitcoin 2025 may make less sense than another Ethereum-aligned event.
Similar to other programs, we’d expect KPIs regarding events strategy so we can measure both event SPs and sponsorships. A measurement for generated leads, attendees, measurable outcomes or partnerships, etc., would be helpful for the DAO. Even something as simple as qualitative feedback from the business-focused partners to the Arbitrum DAO (OCL/AF) will be hugely helpful for the DAO in measuring the ROI of events funding, especially if these KPIs can be normalized per dollar spent on an activation.
Again, we will point to Aera as a 0% fee and streamlined option for governance programs to diversify ARB to stables using minimized market-impact strategies. The Arbitrum Foundation has reviewed this strategy for DAO programs. It is being used by Questbook, ARDC, and ADPC. Gauntlet is happy to support Entropy in the setup of a vault for this Events program should a holistic treasury management program not be installed by program launch.