The following reflects the views of L2BEAT’s governance team, composed of @krst and @Sinkas, and it’s based on the combined research, fact-checking, and ideation of the two.
After reviewing the proposal and discussing with Entropy and other delegates, we wanted to publicly share our feedback as well. We are overall supportive of creating a strategy for events, and below are some of our suggestions on how to improve the proposal in a way that would make us comfortable voting for it.
First and foremost, we’re supportive of having funds earmarked for events ahead of time. This will not only help expedite the execution of relevant proposals but also help define the budget for 2025 events, help us plan around it, and not blindly decide on a case-by-case basis.
We’d like Entropy to spearhead the effort to create a strategy for events, but we believe that the people involved should be from a) the Foundation, b) OffChain Labs, and c) the major protocols in Arbitrum.
We should set better KPIs for the events we organize so we can leverage them to the fullest of their value. For example, GovHack in Brussels, although a well-executed event, couldn’t capture 100% of its value potential. Arbitrum Foundation’s events (e.g. Shake Shack Takeover in ETHDenver and Arbitrum Day in EthCC) were based on their understanding of what’s needed and their vision of how to accomplish it. The Foundation and OCL are better positioned to understand ecosystem needs and more aligned with Arbitrum than the next person. The same applies to the major protocols and Orbit chains.
We believe that the Foundation, OCL major protocols, and Orbit chains should somehow be involved in the events, both in creation and attendance.
In general, when thinking about events and an events strategy, we should be thinking of how we can best utilize the Arbitrum Foundation and OCL to set the stage for DAO-sponsored events by creating a vision of what the events should be like. Instead of the DAO doing events next to events that the Foundation or OCL organized, we should be hosting an event alongside them - not ‘against’ each other.
Additionally, we believe that even though crypto-focused events are significant, we should be looking to attend events from adjacent industries (e.g., FinTech), like the FinTech Festival in Singapore. By doing this, we might be able to attract new potential users that aren’t already into web3. In those events, we envision an Arbitrum area where Arbitrum protocols could have their booth to present their protocols to visitors. Protocols should pay some amount to acquire their booth (to ensure commitment and business relevance of the initiative), with DAO subsidizing the total cost.