SOS - Notice Period: One-Off Objectives Submissions Feb '25

DAO Programs & Initiatives Strategic Objective Settings (SOS)
5

2-Year Strategic Objective: Driving Mobile Adoption on Arbitrum

Statement

Significantly increase mobile adoption of Arbitrum by establishing a robust mobile ecosystem, including the launch of a dedicated Arbitrum mobile wallet, to improve accessibility and user engagement.

Explanation

When it comes to end users (aka retail), having a strong mobile presence is crucial. This was especially evident in the past two years, as the adoption of the Phantom wallet by Gen Z users significantly increased Solana’s usage.

Arbitrum should not be a platform that just sits and waits for someone to use it. Instead, in this very competitive space, a pro-active approach is needed. Increasing Arbitrum’s mobile presence will help onboard more users, especially younger generations.

Risks include the complexity of developing and maintaining secure and user-friendly mobile apps, and the need for ongoing marketing and user education.

Non-capital resources required involve software development, UI/UX design, security audits, marketing, and community support.

Wider-reaching outcomes include increased transaction volume, a more age-diverse and engaged user base, and the establishment of Arbitrum as a leading platform for mobile-first dApps.

Key Results

  1. Launch at least one dedicated Arbitrum wallet on iOS and/or Android, preferably within the first year of the start of the objective.
  2. Reach 500,000 mobile wallet downloads within two years of launch, and maintain a user rating of at least 4 stars on app stores.
  3. Integration of Arbitrum One (and perhaps other Orbit chains) into at least five web3 projects’ mobile apps.
  4. Get at least five established non-crypto mobile apps to integrate Arbitrum One.
  5. Organize mobile-focused hackathons or similar initiatives to bring new mobile apps (either native or PWAs) into the Arbitrum ecosystem.

Further Details

  • A dedicated mobile app could be built by issuing a request for offers, to which development companies would apply - ideally those that have already built a mobile wallet before and can develop a white-label solution for Arbitrum.
  • Arbitrum DAO could then pick one or multiple offers. Selecting multiple would encourage competition between mobile wallets, benefiting both end-users and the Arbitrum ecosystem as a whole.
  • Besides having its own dedicated wallet, Arbitrum should also work toward integrating with existing established mobile apps, both crypto-related and non-crypto-related.

I’m open to updating this submission, so please share your feedback.

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