SECTION 1: APPLICANT INFORMATION
Applicant Name: Alistor Zimon
Project Name: Unstoppable
Project Description:
Unstoppable blends on-chain trading with a CEX-like environment, creating a platform designed to onboard the next generation of crypto traders. It integrates Advanced Spot Orders, Margin Trading, direct fiat to on-chain transfers and an innovative accessible mobile app backed by a state of the art smart contract wallet. This holistic approach positions Unstoppable as a gateway to DeFi, streamlining access and trading on Arbitrum.
Team Members and Roles:
0xNic - Founder and Lead Developer
Elsa - Co-Founder and Marketing Lead
Felix - Co-Founder, TradFi & Operations Lead
0xAndi - Core Developer and Data Lead
AC - Product Lead
Alistor - Community & Content
Project Links:
Website | Docs | Litepaper | Discord
DEX Closed Early Access (Please Request Nonpublic)
Mobile App / Smart Contract Wallet MVP (Please Request Nonpublic)
Contact Information
Point of Contact: AlistorZimon
Point of Contactās TG handle: @AlistorZimon
Twitter: @AlistorZimon
Email: team@unstoppable.ooo
Do you acknowledge that your team will be subject to a KYC requirement?:
Yes
SECTION 2a: Team and Product Information
Team experience:
Our team brings decades of combined experience in technology, finance, and marketing, with proven success in delivering complex projects across web2 and web3 sectors. This includes expertise in full-stack development, system architecture, product management, marketing strategies, and community engagement, positioning us to successfully launch and grow Unstoppable on Arbitrum."
We are open to offer references and a deeper look into our past achievements in a private setting upon request.
A short overview is available on our docs: Team - UNSTOPPABLE
What novelty or innovation does your product bring to Arbitrum?
Unstoppable introduces an all-around mobile application to the Arbitrum ecosystem, featuring a user-friendly smart contract wallet that focuses on accessibility and exceptional UX. Our mission is to streamline the entry point to DeFi and on-chain trading, eliminating the complexities typically associated with it.
Setting up the smart contract wallet through our mobile app is an effortless process, utilizing the phoneās secure chips and biometric authentication for enhanced security and convenience. eliminating the need for traditional seed phrases and passwords. Complementing this, our EU VASP-regulated entity enables in-app fiat on and off-ramp services, allowing direct bank account deposits to find their way onto Arbitrum within moments.
Our trading infrastructure enables trading of any Arbitrum token with user-friendly spot trading features, including advanced order types such as limit orders, DCA (Dollar Cost Averaging), and trailing stop losses. These trades are executed on existing liquidity sources like Uniswap, adding value to Arbitrumās protocols and contribute towards collaboration rather than competition with existing DEXs.
In addition, our Margin Trading features enable users to engage in leveraged trading directly through our web or mobile app. Users can boost their order-size with borrowed funds from Unstoppables margin liquidity providers, similar to lending markets such as AAVE. These trades are also executed within the existing spot DEX liquidity on Arbitrum.
However, our vision reaches far beyond these initial capabilities. We are actively working towards unique features, such as introducing social trading and aggregating diverse yield opportunities from various protocols into our mobile app, and launching fiat-backed tokens via our EU-regulated entity and banking partners to provide spot-backed FOREX markets.
In essence, Unstoppable is designed as a growth catalyst, dedicated to enriching the entire ecosystem. Our goal is to welcome a new generation of crypto traders to the Arbitrum network, focusing on broadening the community rather than merely competing for the existing user base.
Is your project composable with other projects on Arbitrum? If so, please explain:
Unstoppable is inherently designed for composability within the Arbitrum ecosystem. Our platform enriches the current DEX landscape by introducing users to advanced order types and spot margin trading, utilizing the deep liquidity of existing DEXs like Uniswap. With the rollout of our infrastructure, we open pathways for collaborations with other DEXs and protocols on Arbitrum.
Additionally, the Unstoppable mobile app acts as a portal, simplifying access to the broader Arbitrum ecosystem. This app will incorporate a variety of yield opportunities from different protocols across Arbitrum, making the advantages of DeFi accessible to newcomers and increase the value and appeal of partnering protocols.
Do you have any comparable protocols within the Arbitrum ecosystem or other blockchains?
While there are protocols offering similar featuresāfor instance, Jupiter on Solana with its well-received limit and DCA orders, and Gearbox showcasing the viability of on-chain Spot Margin Trading. The positive feedback on these core functionalities underscores the potential for Unstoppableās DEX. What sets Unstoppable apart is its holistic approach, as detailed exemplary above, making it a unique and innovative protocol within the Arbitrum ecosystem.
How do you measure and think about retention internally? (metrics, target KPIs)
We monitor a comprehensive set metrics and KPIs critical for informed decision-making, especially for fine-tuning our Margin Trading engine. These include market-centric metrics such as utilization, borrowing, leverage health ratios, underlying market liquidity, as well as broader protocol metrics like protocol fees, user growth, and TVL.
User retention is a key priority for us. Our goal to bring the āCEX experienceā to the blockchain has driven us to create a platform that makes DeFi more accessible, offering an all-in-one solution that simplifies its complexities. Integrating advanced spot orders, margin trading, and a fiat on-ramp, we provide a smooth transition for users either coming from centralized exchanges or new to crytpo trading. Our commitment to user-centric UX is central to introduce new user groups to Arbitrum and on-chain trading, reducing their need for centralized options.
Within the scope of this grant application, focusing on the public launch of our Spot and Margin Trading DEX, we believe margin trading will offer users improved security and market integrity, while providing leverage at lower costs. As borrowing becomes more attractive due to competitive rates, the utilization rates rise and liquidity providers will see better APYs, leading to additional liquidity deposits. This influx of liquidity will make leveraged positions more accessible and affordable again, creating a positive loop for everyone involed.
After launch, our primary metrics for tracking user engagement will include utilization rates, total trading volume routed via Unstoppable, the number of positions opened and closed daily, growth in TVL, as well as userbase growth and identifying new and returning users. These KPIs will give us important insights into Unstoppableās performance and growth trends, enabling us to quickly adapt to shifts in user engagement and platform dynamics.
Relevant usage metrics - Please refer to the OBL relevant metrics chart . For your category (DEX, lending, gaming, etc) please provide a list of all respective metrics as well as all metrics in the general section:
General Metrics
- Daily Active Users
- Daily User Growth
- Daily Transaction Count
- Daily Protocol Fee
- Daily Transaction Fee
- Daily ARB Expenditure and User Claims
- Incentivized User List & Gini
DEX Metrics
- Trading Volume
- List of Traders
Lending Metrics
- TVL
- Withdrawals
- Borrowed Amount
- Daily Borrowing Volume
- Daily Deposits Volume
- List of Depositors
- List of Borrowers
- Utilization Ratio
- Loan Origination Volume
- Default/Liquidations
Do you agree to remove team-controlled wallets from all milestone metrics AND exclude team-controlled wallets from any incentives included in your plan:
Yes, naturally.
Did you utilize a grants consultant or other third party not named as a grantee to draft this proposal? If so, please disclose the details of that arrangement here, including conflicts of interest:
No.
SECTION 2b: PROTOCOL DETAILS
Is the protocol native to Arbitrum?:
Yes
On what other networks is the protocol deployed?:
N/A
What date did you deploy on Arbitrum mainnet?:
Token: Mar-27-2023 Arbitrum Transaction Hash (Txhash) Details | Arbiscan
Spot Trading Features Beta: Limit Orders [Apr-30-2023], DCA Orders [Jul-06-2023]
Margin Trading Features: [Closed Early Access, please request nonpublic for contract details and demo]
Smart Contract Wallet: [Non-Public MVP, please request nonpublic for contract details and demo]
Our codebase is currently undergoing an audit, with the Spot and Margin Trading features set to go live before end of the review period.
Do you have a native token?:
Yes
UND / eUND Dual Token System: UND & eUND Tokens - UNSTOPPABLE
UND / eUND Tokenomcis: Token Distribution - UNSTOPPABLE
Past Incentivization: What liquidity mining/incentive programs, if any, have you previously run? Please share results and dashboards, as applicable?
Since the protocol is still in the pre-launch phase, we havenāt introduced any incentive programs yet.
Our public token sale had a early-bird and referral kickback program, which distributed a total of 1.5M eUND and 60 ETH to eligible participants.
Docs | Token Sale | eUND claim contract | Referrals kickback claim contract
Current Incentivization: How are you currently incentivizing your protocol?
There are no ongoing incentive programs.
Have you received a grant from the DAO, Foundation, or any Arbitrum ecosystem related program? [yes/no, please provide any details around how the funds were allocated and any relevant results/learnings:
We have not received any prior grants.
Protocol Performance: [Detail the past performance of the protocol and relevance, including any key metrics or achievements, dashboards, etc.]
Since the protocol is still in the pre-launch phase, we canāt provide any metrics to ongoing protocol performance.
Protocol Roadmap: [Describe relevant roadmap details for your protocol or relevant products to your grant application. Include tangible milestones over the next 12 months.]
Our roadmap for the next 12 months is strategically designed to sequentially introduce key product deliverables, each aimed at significantly enhancing the trading experience on Arbitrum and driving volume to the ecosystem.
-
Q1 2024: Our immediate focus is on the public launch of the Unstoppable Margin and Spot DEX, meeting the review deadline of March 17th, 2024. This launch, coupled with targeted incentives, is expected to drive additional trading volumes to Arbitrum. Concurrently, we will complete our brand design overhaul, including the rollout of a new website and an upgraded WebApp UI.
-
Q2 2024: Following the successful introduction and establishment of the DEX, we will launch the Public Beta of the Unstoppable Mobile App. This launch is integral in extending our platformās accessibility and ease of use, making on-chain trading more approachable for a broader audience. The mobile appās introduction is aimed at further increasing Arbitrumās trading volumes by tapping into the mobile user base, which represents a significant portion of the trading community and younger generations.
-
Q2/Q3 2024: The next critical milestone is the establishment of the Unstoppable Bridge, a fiat to Arbitrum on- and off-ramp, slated for late Q2 or Q3 2024. This bridge will process fiat transactions seamlessly, thereby lowering the entry barrier for TradFi- or completely new users transitioning to crypto trading, and is expected to catalyze another wave of volume and user growth.
This roadmap underscores our phased approach towards product launches and ecosystem integration. Our primary objective with this grant is to ensure the successful rollout and adoption of the Spot and Margin trading platform, laying the foundation for subsequent product introductions that will collectively drive volumes, user engagement, and growth within the Arbitrum ecosystem.
Our detailed roadmap with tangible deliverables can be viewed under: https://roadmap.unstoppable.ooo
Audit History & Security Vendors:
Our v2 codebase is presently being audited by ChainSecurity.
Prior to our initial closed early access deployment in Summer 2023, we also engaged Sherlock for a public audit contest of our v1 contracts. You can find more about this audit here.
Security Incidents: N/A
SECTION 3: GRANT INFORMATION
Requested Grant Size:
500,000 ARB
Justification for the size of the grant : The grant will primarily aim towards trading incentives in the form of a rolling trading competition and fee rebates over the proposed 12-week timeframe.
Trading Competition:
- Weāre launching weekly trading competitions where traders can win by ranking in the top ten based on relative P&L. With a prize pool of 10,000 ARB each week, this competition aims to boost the platformās visibility during the initial post-launch phase.
- Prizes will be distributed to the top 10 wallets, and as a unique twist, the three worst-performing wallets will also receive a consolation prize.
Fee Rebate:
- Participants can benefit from a fee rebate of up to 75% in ARB, calculated retroactively based on the previous two weeksā fees. Should the fees surpass the weekly ARB allocation, weāll adjust the rebate percentage accordingly. Any remaining funds will carry over to the next allocation period.
We are committed to ensuring a fair and engaging competition and will closely monitor activity to prevent any exploitation. Adjustments to the competition or rebate program will be made as necessary to maintain the integrity of the platform and prevent any potential gaming of the system.
Grant Matching:
Although we do not plan to match the grant directly, we are committed to generate engagement through other simultaneous incentives, including a referral and kickback program. The implementation of this program will proceed independently of the Arbitrum Delegatesā decision.
Grant Breakdown:
Trading Competition:
- A total of 120,000 ARB will be allocated, with weekly distributions of 10,000 ARB to the winners.
Fee Rebate:
- A total of 380,000 ARB will be allocated for fee rebates, with a weekly distributions of 31,666 ARB.
Should there be any remaining funds from the grant, we commit to returning the full unused amount to the DAO treasury.
Funding Address: 0xAbCED91E3A95CdCbb54679102BD8b116098c2E09
Funding Address Characteristics: Unstoppable Treasury Multisig with a 3 / 6 threshold. If required an additional multisig can be set up for the grant funds.
Treasury Address: Treasury | Operations Multisig
Contract Address: TBA. .
SECTION 4: GRANT OBJECTIVES, EXECUTION AND MILESTONES
Objectives:
We aim to utilize the grant to boost Unstoppableās visibility, draw users to our soon to be launched platform, and generate growth in both volume and TVL, ultimately converting new users on a new platform into regulars.
Unstoppable stands out with its compelling value proposition, offering substantial benefits to the Arbitrum ecosystem:
- Our goal is to stimulate trading activity through incentives, which is expected to draw more TVL by offering appealing APYs due to increased utilization rates.
- ARB incentives will not only kickstart Unstoppableās operations but will also benefit the underlying protocols, such as Uniswap, creating a cascade of positive impacts.
- Securing an LTIPP grant would significantly enhance Unstoppableās visibility, reinforcing the positive effects by further utilization.
- A successful launch of our Spot and Margin Trading DEX is expected to positively influence the integration and collaboration with other protocols, expanding the range of liquidity sources available on Unstoppable.
- Establishing a robust foundation for margin trading from the outset will improve the overall user experience for the future, paving the way for new generations of users to successfully engage with Arbitrum through our mobile app.
Execution Strategy:
The Trading Competition will focus on markets accessible via Unstoppable Margin Trading, resetting weekly to reward the top 10 users by highest relative PNL, alongside allocations for the three users with the most significant losses, promoting engagement and learning. Rewards will be distributed retroactively, with a new dashboard integration for real-time progress tracking and leaderboard visibility.
Fee Rebates are applied platform-wide to both Spot and Margin Trading fees, will be claimable weekly on a retroactive basis. Unclaimed funds post the 12-week period will revert to the DAO. With a cap of 75% for rebates and a weekly distribution ceiling of 31,666 ARB, adjustments will be made based on demand.
If the demand should be higher than the ARB allocation, the fee rebate will decrease accordingly. Excess funds roll over to the following week. The rollover will help to account for increasing usage of the platform during the 12 week period. The ARBās USD value will be determined at the distribution time.
Development resources are ready for swift UI updates and dashboard integration, improving user engagement and ensuring the distributions transparency.
To ensure fairness and mitigate risks, we will closely monitor competition dynamics and rebate claims, ready to adjust strategies to maintain platform integrity and fair distribution of the granted ARB.
What mechanisms within the incentive design will you implement to incentivize āstickinessā whether it be users, liquidity or some other targeted metric?
To cultivate lasting engagement and bolster liquidity, our incentive design leverages the intuitive appeal of our platformās advanced trading features and user experience. We are confident that the strategic depth enabled by our trading features will encourage users to adopt more deliberate and planned trading activities, moving beyond mere swaps to engage with the platform on a deeper level.
To address the challenge of attracting and retaining traders, our LTIPP application specifically targets incentives towards this group. While liquidity providers enjoy the benefit of passivity, with no active management required on their part on Unstoppable, the effectiveness of these incentives rely on the active utilization of provided liquidity.
Traders are presented with an enticing new platform that offers competitive low-interest rates to leverage their trades, a UX designed for their needs, and a wide array of tools to implement their trading strategies, with the option of conducting all of these operations effortlessly on their mobile phone in the future.
Additionally, we are implementing a feedback loop to continuously refine our offerings based on user input, ensuring our platform evolves in alignment with our communityās needs to ensure their continued participation and investment in the platform, making Unstoppable their preferred choice for on-chain trading activities on Arbitrum.
Specify the KPIs that will be used to measure success in achieving the grant objectives and designate a source of truth for governance to use to verify accuracy. [Please also justify why these specific KPIs will indicate that the grant has met its objective. Distribution of the grant itself should not be one of the KPIs.]
To ensure the LTIPP grant objectives are met and to provide transparent performance metrics we propose the following KPIs that align with our goals of initial platform growth, increasing user engagement, and enhancing liquidity:
- Continuous Week-Over-Week Increase in TVL - This KPI demonstrates sustained growth in liquidity on the platform, indicating increasing trust and participation from liquidity providers.
- Continuous Week-Over-Week Increase in Trading Volume - A consistent increase in trading volume signals active market participation and the platformās growing appeal to traders.
- Continuous Week-Over-Week Increase in Users - This metric will track the platformās ability to attract new users and retain existing ones, essential for long-term viability.
- Increase in User Retention from Week 4 to Week 8 and 12 - This KPI measures the increase in the percentage of users who remain active on the platform between their fourth, eighth and twelth week. This metric provides a clearer measure of engagement and long-term user value.
The first three KPIs clearly aim to measure the platformās growth in liquidity, market activity, and user base, demonstrating the LTIPPās immediate impact. The fourth KPI, as revised, offers a nuanced view of user engagement, capturing how effectively the platform maintains user interest and activity over a more extended period, which is crucial for assessing the long-term success of LTIPP incentives.
By focusing on both immediate growth and sustained user engagement, these KPIs provide a comprehensive view of the LTIPPās impact, aligning with the objectives of enhancing platform visibility, user base, and liquidity.
Grant Timeline and Milestones: [Describe the timeline for the grant, including ideal milestones with respective KPIs. Include at least one milestone that shows progress en route to a final outcome. Please justify the feasibility of these milestones.]
In response to the grantās objectives and the 12-week timeline, weāve structured our approach into distinct phases, each designed to progressively build upon the last, ensuring a strategic path towards achieving our goals. Hereās an outline of the milestones we aim to hit at each stage:
Phase 1: Launch and Initial Adoption (Weeks 1-4)
- Milestone: Successfully launch the Spot and Margin Trading features and initiate user acquisition and engagement strategies.
- Revised KPIs:
- Initial User Growth: Target X active users, with strategies in place to scale up based on initial traction.
- Daily Volume Target: Aim to reach a daily trading volume of $Y, adjusting expectations based on initial market response and engagement levels.
Phase 2: Growth and Engagement (Weeks 5-8)
- Milestone: Sustain and increase platform engagement through incentives and community building.
- KPIs:
- Week-Over-Week TVL Increase: Aim for a X% week-over-week increase in TVL.
- Week-Over-Week Trading Volume Increase: Target a Y% week-over-week increase in trading volume.
- User Retention: Retain at least Z% of users acquired during Phase 1.
Phase 3: Optimization and Expansion (Weeks 9-12)
- Milestone: Optimize platform performance and expand feature set based on user feedback and data analysis.
- KPIs:
- Trading Volume Goal: Exceed a cumulative trading volume of $X daily.
- User Growth: Increase total user base by Y% from Phase 1.
- Retention Improvement: Improve week 8 retention rates by Z% compared to week 4.
We will continuously evaluae the grantās impact and our performance against these milestones. Adjustments to the rebate or competition policies will be considered at the four- and eight-week marks based on actual performance and market feedback. This iterative approach allows us to remain flexible and responsive to user needs and market dynamics, ensuring the most effective use of the grant towards achieving our shared goals with the Arbitrum ecosystem.
How will receiving a grant enable you to foster growth or innovation within the Arbitrum ecosystem? [Clearly explain how the inputs of your program justify the expected benefits to the DAO. Be very clear and tangible, and you must back up your claims with data]
Receiving a grant from the Arbitrum DAO would significantly accelerate Unstoppableās mission to introduce and expand on-chain spot margin trading within the Arbitrum ecosystem. Spot margin trading, while a cornerstone in traditional finance and centralized crypto exchanges, remains largely untapped on-chain, presenting a unique opportunity for innovation and growth.
The LTIPP grant will not only support Unstoppable during the initial 12-week period but also lay the groundwork for long-term success. By routing all trading volume through existing liquidity sources such as Uniswap, Unstoppable aims to create a positive feedback loop that benefits the entire ecosystem. Increased trading activity will boost liquidity, improve market integrity, and generate higher fees for liquidity providers, contributing to the overall health and growth of protocols on Arbitrum.
Moreover, the grant will support the expansion of our platform to include more liquidity sources and markets, reinforcing its positive impact. While the most immediate benefits will be evident within the 12-week grant period, the foundational work we accomplish with the grantās support in terms of user and liquidity acquisition will pave the way for the next stage of Unstoppable. Creating a healthy platform foundation is crucial for our mobile app, making DeFi more accessible to a broader audience and will contribute to Arbitrumās growth far beyond the grant period.
In summary, the LTIPP grant will enable Unstoppable to drive platform growth, continue to innovate, and in turn reinforce the Arbitrum ecosystem. With the initial successful launch of Unstoppables DEX platform, the protocol is positioned well to continue development on the mobile infrastructure, which in turn will benefit Arbitrum as a whole.
Do you accept the funding of your grant streamed linearly for the duration of your grant proposal, and that the multisig holds the power to halt your stream?
Yes
SECTION 5: Data and Reporting
OpenBlock Labs has developed a comprehensive data and reporting checklist for tracking essential metrics across participating protocols. Teams must adhere to the specifications outlined in the provided link here: Onboarding Checklist from OBL . Along with this list, please answer the following:
Is your team prepared to comply with OBLās data requirements for the entire life of the program and three months following and then handoff to the Arbitrum DAO? Are there any special requests/considerations that should be considered?
Yes, we will create a Dashboard to track the data. No special requests.
Does your team agree to provide bi-weekly program updates on the Arbitrum Forum thread that reference your OBL dashboard?
We will compile a bi-weekly report especially highlighting growth parameters and general metrics, the DAO will be able to access the dashboard anytime to access and verify data in real-time.
First Offense: In the event that a project does not provide a bi-weekly update, they will be reminded by an involved party (council, advisor, or program manager). Upon this reminder, the project is given 72 hours to complete the requirement or their funding will be halted.
Second Offense: Discussion with an involved party (advisor, pm, council member) that will lead to understanding if funds should keep flowing or not.
Third Offense: Funding is halted permanently
Does your team agree to provide a final closeout report not later than two weeks from the ending date of your program? This report should include summaries of work completed, final cost structure, whether any funds were returned, and any lessons the grantee feels came out of this grant. Where applicable, be sure to include final estimates of acquisition costs of any users, developers, or assets onboarded to Arbitrum chains.
Yes, we will compile a closeout report in time.
Does your team acknowledge that failure to comply with any of the above requests can result in the halting of the programās funding stream?
Yes, rightfully so.
