2 Scaling DevRel for Arbitrum Pilot

Track Number


Track Name

DevRel & Builders

Challenge Statement

As a developer I want to build something but I can’t find the right documentation or community help which really matters because I will get frustrated and won’t build or will build elsewhere. I also waste time/energy.


  • @hammertoe (advisor)
  • Nestor Bonilla
  • Oscar Fonseca
  • Tyson Wynne
  • Sandra Carrillo
  • Rodrigo Ramos

Team Lead contact name

  • Matt Hamilton

Pitch video

Video Link



The Scaling DevRel for Arbitrum Proposal is a $300,000 community-driven initiative designed to scale the impact of developer relations within the Arbitrum ecosystem. This project will empower a working group of experienced community members to create high-quality educational resources, foster a vibrant developer community, and accelerate innovation on the Arbitrum platform. This project is an outcome of the DevRel Fellowship.


There are 860 projects listed on the Arbitrum Ecosystem Portal. Imagine a world in which every one of those projects that needed help communicating with developers using their project could get it. A thriving developer community is essential for the continued growth and success of the Arbitrum ecosystem. Accessible, accurate, and up-to-date technical content is a key factor in attracting, onboarding, and retaining developers. The Scaling DevRel for Arbitrum project aims to amplify the creation and dissemination of such resources, empowering developers to build innovative applications and contribute to the expanding Arbitrum ecosystem.


The Scaling DevRel for Arbitrum project aligns with the Arbitrum DAO’s mission to foster a decentralized and collaborative ecosystem. By empowering community members to lead educational initiatives, the project promotes inclusivity, knowledge-sharing, and innovation. This approach will not only accelerate the development of technical resources but also cultivate a sense of ownership and engagement within the developer community.


Working Group: A dedicated team of five experienced community members, from the Arbitrum DevRel Fellowship, with proven expertise in Web3 and DevRel will spearhead content creation and community engagement efforts.

To showcase the team’s expertise and capabilities, we have included links to samples of their previous work below:

Celo Spark with Nestor

Starknet Workshops

Advisor: Matt Hamilton, a Senior Developer Advocate from the Arbitrum Foundation, will serve in an advisory role, offering guidance and expertise without receiving compensation.

Multisig: A 4-of-6 multisig wallet will be established to manage the funds securely and transparently, with signatories including working group members and community representatives.

Educational Content: The working group will produce:

  • Comprehensive video tutorials on Arbitrum Stylus and Orbit
  • GitHub repositories with practical examples
  • Detailed articles integrating video content and code
  • A “workshop in a box” framework that will package up this content for easy distribution and use by other teams, e.g the Arbitrum Ambassador programme.

Content Distribution: The content will be disseminated through:

  • Official Arbitrum channels (website, blog, YouTube)
  • Relevant developer platforms
  • DevRel Uni cohort (reaching 250+ students across 42 countries)

Transparency and Reporting: The working group will provide bi-weekly progress updates on the Arbitrum Governance Forum, publish detailed documentation of processes and expenditures, and host monthly community calls.

Partnership with DevRel University: DevRel University is a cohort-based programme to train and enable developer relations people, currently having completed 5 cohorts with over 250 people from over 50 countries. They are separately applying for a Questbook grant for sponsorship of an Arbitrum Cohort. We will be working with DevRel Uni to incorporate some of our content into their syllabus.

Steps to Implement

  1. DAO Approval: Secure approval for the proposal through the Arbitrum DAO governance process.
  2. Fund Setup: Establish the multisig wallet and transfer $300,000 to the fund.
  3. Content Creation: Develop a content calendar, produce educational materials, and gather community feedback.
  4. DevRel Uni Integration: Disseminate the content into the next cohort of DevRel Uni on the technical workshops section.
  5. Community Engagement: Conduct regular community calls, solicit feedback, and share progress updates.


  • Month 1: Preparation and Planning
    • Develop a detailed content calendar, prioritizing topics based on community feedback.
    • Begin initial content creation for Arbitrum Stylus and Arbitrum Orbit, focusing on outlining video scripts and drafting documentation.
  • Months 2-3: Content Production and Initial Distribution
    • Continue producing educational materials, including video series and GitHub repositories.
    • Refine and iterate on content based on community input.
  • Month 4: Finalization, Integration, and Dissemination
    • Complete content production for Arbitrum Stylus and Orbit, ensuring all materials are high-quality and accessible.
    • Publish final versions of video series, documentation, and articles on relevant platforms (Arbitrum website, blog, YouTube, etc.).
    • Integrate educational materials into the DevRel Uni curriculum.
    • Conduct community calls to share progress and gather final feedback.

Overall Cost

  • Video Production: $150,000
    • Scriptwriting and Storyboarding: $20,000
    • Filming and Editing: $80,000
    • Animation and Graphics: $25,000
    • Voiceover and Sound Design: $25,000
  • Interactive Code Examples Development: $80,000
    • Developer Salaries: $60,000
    • Code Review and Testing: $20,000
  • Documentation and Written Materials: $40,000
    • Technical Writers: $25,000
    • Editing and Proofreading: $10,000
    • Design and Layout: $5,000
  • Tools and Assets for Content Creation: $10,000
    • Software Licenses: $2,000
    • Miscellaneous Supplies: $8,000
  • Community Engagement and Outreach: $5,000
    • Community Engagement Events: $2,000
    • Content Promotion: $2,000
    • Content Distribution: $1,000
  • Contingency: $15,000 (5% for unforeseen content needs or adjustments)

Deck link

Slides Link


The Good Stuff:

Addressing a Real Need: The proposal tackles a significant pain point in the Arbitrum ecosystem, which is the lack of accessible, accurate, and up-to-date technical content for developers.
Community-Driven: The project is led by a working group of experienced community members, which promotes inclusivity, knowledge-sharing, and innovation.
Comprehensive Approach: The proposal covers a wide range of activities, including content creation, community engagement, and distribution, which ensures a holistic approach to addressing the challenge.

Fair enought @0xnestor , you made valid points.

The Questions and Concerns:

Cost Breakdown: While the overall cost of $300,000 is reasonable, I’d like to see a more detailed breakdown of the costs, especially for the video production, scriptwriting, and filming/editing components. Perhaps a more granular approach to budgeting would help optimize resource allocation and maximize ROI.
Content Quality and Relevance: How will the working group ensure that the educational content is of high quality, relevant, and engaging for developers? What metrics will be used to measure the effectiveness of the content?

I’m curious to see how the team plans to leverage user feedback and analytics to refine their content strategy.
@SankoGameCorp maybe interest in too.

Community Engagement and Outreach: The proposal mentions community engagement and outreach, but I’d like to see more details on how the working group plans to engage with the developer community, solicit feedback, and promote the content. It’s crucial to build a strong foundation for community involvement and encourage active participation.
Scalability and Sustainability: How will the project ensure scalability and sustainability beyond the initial 4-month timeline?
What plans are in place to maintain and update the educational content, and how will the project be evaluated for its long-term impact? A clear roadmap for future development and iteration would be reassuring.

Multisig Wallet and Fund Management: I’d like to see more information on how the multisig wallet will be managed, and what measures will be taken to ensure transparency and accountability in fund management. Transparency is key to building trust within the community.

Next Steps:

Clarify Cost Breakdown: Provide a more detailed breakdown of the costs to ensure transparency and accountability.
Define Content Quality Metrics: Establish clear metrics to measure the effectiveness and quality of the educational content.
Outline Community Engagement Strategy: Develop a comprehensive community engagement and outreach strategy to ensure the project’s success.
Address Scalability and Sustainability: Provide a plan for maintaining and updating the educational content, and evaluating the project’s long-term impact.
Multisig Wallet and Fund Management: Clarify the management and transparency measures for the multisig wallet and fund management.

By subtly emphasizing the importance of transparency, community engagement, and scalability, I’m hoping to encourage more discussion and activity on-chain.

Overall, the proposal has potential, but it requires more clarity and detail on the key aspects mentioned above. As a whale in the DAO, I’ll be keeping a close eye on the discussion and will expect more substance before committing to support.