[Faith Tribe] LTIPP application draft

Application Template


Provide personal or organizational details, including applicant name, contact information, and any associated organization. This information ensures proper identification and communication throughout the grant process.

Applicant Name: Wahid Chammas

Project Name: Faith Tribe

Project Description:

Faith Tribe is a collaborative fashion platform devoted to open-sourcing fashion talent and unlocking new opportunities for creators, artists, designers, and fashion businesses. It was created by the owners of fashion brand Faith Connexion, known as a pioneer of collaborative fashion for its unique, art-inspired luxury streetwear. Our mission is to build an ecosystem leveraging technology as a democratic tool for change - pioneering digital solutions for equitable governance in fashion collaboration and physical as well as phygital creativity.

Team Members and Roles: [List team members and their roles/responsibilities]

  • Wahid Chammas - Co-Founder
  • Maria Buccellati - Co-Founder
  • Phil Bagnall - Head of Commerce and Product Development

Project Links:


Instagram: @realfaithtribe


Contact Information

Do you acknowledge that your team will be subject to a KYC requirement?:


SECTION 2a: Team and Product Information

Provide details on your team’s past and current experience. Any details relating to past projects, recent achievements and any past experience utilizing incentives. Additionally, please provide further details on the state of your product, audience segments, and how you expect incentives to impact the product’s long-term growth and sustainability.

Team experience

Wahid Chammas - https://www.linkedin.com/in/wahid-chammas-079957a9/

Director / Co-Founder | Faith Tribe

Founder & CIO of TyreGate Capital and longtime investor in fashion through partner VC firm The Luxury Fund. Previously, Wahid was Managing Director & Portfolio Manager at the Janus Capital Group, responsible for European equity and Emerging markets equity strategies. Prior to joining Janus, he spent 8+ years at Goldman Sachs & Co., where he was a VP & equity analyst. He was recognized in the Financial News (Dow Jones) as a rising star, 40 under 40 in Asset Management. Wahid sits on the board of several companies, not-for-profits, & Funds.

Maria Buccellati - https://www.linkedin.com/in/maria-buccellati-ba837b43/

Co-Founder | Faith Connexion / Faith Tribe

Global fashion icon and creative entrepreneur. Co-Founder of Faith Tribe. Co-owner of Faith Connexion since 2011 and President / Chief Creative Officer since 2017. Three decades in fashion and 5+ years developing Faith Connexion’s marketing, brand positioning, PR and market entry strategies as the brand’s exclusive voice and ambassador. She is globally active in creating awareness and partnerships for the brand pacross fashion, design, music and art communities worldwide.

Phil Bagnall - https://www.linkedin.com/in/philipbagnall/?originalSubdomain=uk

Head of Commerce and Product Development | Faith Tribe

Phil is an experienced e-commerce executive covering all aspects of e-commerce from multiple platforms and marketplaces to P&L responsibility, back-end integration and digital marketing, as well as building e-commerce tech stacks within DTC start-ups across various verticals. More recently he has been using his global experience in physical product sales to help brands bridge the gap between Web2 and Web3 and held the roles of Head of e- commerce at luxury agency Fostr and blockchain protocol Boson.

What novelty or innovation does your product bring to Arbitrum?

There is nothing like this on Arbitrum, or anywhere else in blockchain. We are solving a real problem that will help protect designers IP as well as bringing the fashion industry to Arbitrum. With over 20 years of experience as a company, we are not trying to reinvent the wheel, instead we plan to bring fashion to blockchain.

Is your project composable with other projects on Arbitrum? If so, please explain:

Our product is composable with many of the other projects on Arbitrum. We are compatible with any type of trading platforms including DEX’s, NFT Trading platforms, Metaverses, and Perp dex’s

Do you have any comparable protocols within the Arbitrum ecosystem or other blockchains?

A direct competitor of the Company can be defined as any company espousing to be open source in fashion, in either digital or physical form, such as Syky, Fashion DAO(s), Red DAO, Merchproof, PhygitalTwin, The FRNTAL, Exclusible, Arhead/W3rlds, MetaWear, Tribe 3, and/or other brands or platforms that fall in the same category. Competition is mostly limited to the digital/virtual component and does not extend to more challenging part of the fashion value chain, physical production/manufacturing.

How do you measure and think about retention internally? (metrics, target KPIs)

Retention is the most valuable metric that we have. We need high quality users as some of them are experienced designers who have been in the space for years.

Relevant usage metrics - Please refer to the OBL relevant metrics chart 47. For your category (DEX, lending, gaming, etc) please provide a list of all respective metrics as well as all metrics in the general section:

Daily Active Users: A time series metric representing the daily count of unique addresses interacting with the protocol’s contracts.

Daily User Growth: A time series metric representing the daily user growth (in addresses) interacting with the protocol’s contracts.

Daily Transaction Count: A time series metric representing the daily number of transactions interacting with the protocol’s contracts.

Daily Protocol Fee: A time series data representing the daily total protocol fee generated. For example, swap fees, borrowing fees, etc., comprising all economic value generated through the protocol, contracts, apps, etc., by users.

Daily Transaction Fee: A time series, daily total transaction fees generated daily by interactions with the protocol’s contracts.

Daily ARB Expenditure and User Claims: Data on individual ARB incentive claim transactions made by users, as incentivized by the protocol. It should include the timestamp, user address, and the claimed ARB amount. The spent ARB will allow for the normalization of growth metrics.

Incentivized User List & Gini: The list should include users incentivized by the protocol along with their performance metrics. For instance, if trading volume is incentivized, this would be a list of traders with their respective trading volumes. If liquidity providers are incentivized, it would include a list of LPs and their liquidities in USD. Protocols should also strive for more uniform engagement levels across a wide user base for long-term sustainability, which will be measured through a gini coefficient across reward recipients.

Do you agree to remove team-controlled wallets from all milestone metrics AND exclude team-controlled wallets from any incentives included in your plan: Yes

Did you utilize a grants consultant or other third party not named as a grantee to draft this proposal? If so, please disclose the details of that arrangement here, including conflicts of interest (Note: this does NOT disqualify an applicant):

We have a network of advisors that we rely upon to offer feedback and insights when it comes to everything, including grant writing.

Mario Nawfal, Ben Demiri, Brock Pierce, Serious People, Adel Ghazzawi, Amy Green, Hakan Baykam

None of these advisors will receive ANY of the incentives in this proposal, and therefore have no conflicts of interest.


Provide details about the Arbitrum protocol requirements relevant to the grant. This information ensures that the applicant is aligned with the technical specifications and commitments of the grant.

Is the protocol native to Arbitrum?: No, we have recently recognized that our ideal userbase is on ARB and will be fully deployed by March 16th.

On what other networks is the protocol deployed?: Yes, Etherium

What date did you deploy on Arbitrum mainnet?: Will deploy on March 16th.

Do you have a native token?: Yes

Past Incentivization: What liquidity mining/incentive programs, if any, have you previously run? Please share results and dashboards, as applicable?


Current Incentivization: How are you currently incentivizing your protocol? N/A

Have you received a grant from the DAO, Foundation, or any Arbitrum ecosystem related program?


Protocol Performance: [Detail the past performance of the protocol and relevance, including any key metrics or achievements, dashboards, etc.]
Faith Tribe was created by the owners of fashion brand Faith Connexion, known as a pioneer of collaborative fashion for its unique, art- inspired luxury streetwear. Throughout its 20+ year lifetime, it has generated over $100M from collaboratively designed collections.

Protocol Roadmap: [Describe relevant roadmap details for your protocol or relevant products to your grant application. Include tangible milestones over the next 12 months.]

Each block Signifies a month.

Audit History & Security Vendors:

Certik: Faith Tribe - CertiK Skynet Project Insight

Omniscia: Omniscia Faith Tribe Audit

Security Incidents: None


Detail the requested grant size, provide an overview of the budget breakdown, specify the funding and contract addresses, and describe any matching funds if relevant.

Requested Grant Size: 400,000 ARB

Justification for the size of the grant: [Enter explanation. More details are better, including how you arrived at the required funding for individual categories of expenses covered by your grant plan]

This is a massive market that no one is bringing to Web3. The market for fashion and design is over $3 trillion dollars. We believe that blockchain technology is the best way to secure that artists and designers are able to keep ownership of their work. Arbitrum will be the premier blockchain for designers and I think the value of this cannot be overstated.

Grant Matching: Not at this time.

Grant Breakdown: [Please provide a high-level overview of the budget breakdown and planned use of funds]

150,000 ARB - Incentives for Designers to create new collections on the platform. These will all be NFT’s that can actually be created in real life!

150,000 ARB - Offset funding for the creation of these collections, empowering independent designers around the world to bring their creations to life, all powered on Arbitrum.

100,000 ARB - Liquidity mining for FTRB

Funding Address: [Enter the specific address where funds will be sent for grant recipients]

Will be deploying alongside product leading up to the deadline on March 17th.

Funding Address Characteristics: [Enter details on the status of the address; the eligible address must be a 2/3, 3/5 or similar setup multisig with unique signers and private keys securely stored (or an equivalent custody setup that is clearly stated). The multisig must be able to accept and interact with ERC-721s in order to accept the funding stream.

â…” multisig

Treasury Address:

Ethereum Safe Address: 0x3A948f9187FC4f1dBc943219080e440745d390dA

Polygon Safe Address: 0x4144F2B4517F14B59B36952768D7742D41D8b237

Contract Address: Will update once deployed.


Clearly outline the primary objectives of the program and the Key Performance Indicators (KPIs), execution strategy, and milestones used to measure success. This helps reviewers understand what the program aims to achieve and how progress will be assessed.

Objectives: [Clearly state the primary objectives of the grant and what you intend to achieve]

The objective of this grant is to capture the independent fashion market and bring it to Arbitrum. As a native mainnet platform, expanding to Arbitrum and leveraging the scalability only makes sense for us.

We want to use this grant to kickstart creators (creative tribe) building real NFT based designs and patrons (funders) allowing those to come to life. Additionally we would like to deepen our liquidity on Arbitrum.

These NFTs can also be representative of a physical product that can be produced (at the end stage), and given these are high ticket items, the equivalent value on chain would be quite high, thus increasing TVL / value on chain in a truly unique way. These NFT designs can also be plugged into virtual experiences if metaverses become applicable again.

Below is a simple outline of the key stakeholders and what the platform holds. We do not believe incentivizing buyers and the developers are in scope of LTIPP, so we left the funds going directly to incentivizing product usage.

Execution Strategy: [Describe the plan for executing including token distribution method (e.g. farming, staking, bonds, referral program, etc), what you are incentivizing, resources, products, use of funds, and risk management. This includes allocations for specific pools, eligible assets, products, etc.]

Incentives for Designers (150,000 ARB): Designate 150,000 ARB tokens as incentives for designers to create new NFT collections that can be realized into physical items. These incentives could be distributed through a combination of direct rewards for published collections and performance-based bonuses, such as a percentage of sales or a stake in the respective NFT.

Offset Funding (150,000 ARB): Use another 150,000 ARB tokens to offset the costs associated with the production of these NFT collections. This could include manufacturing, shipping, and other logistics to turn digital designs into physical products. The funding mechanism can include upfront grants, reimbursements, or even equity-like investments in promising collections.

Liquidity Mining (100,000 ARB): Allocate 100,000 ARB tokens for liquidity mining efforts to incentivize liquidity providers on the platform. Participants can stake their tokens in specific liquidity pools to earn rewards based on the amount and duration of their stake. This mechanism encourages a stable and healthy liquidity level, facilitating efficient trading and minimizing slippage.

What mechanisms within the incentive design will you implement to incentivize “stickiness” whether it be users, liquidity or some other targeted metric? [Provide relevant design and implementation details]

We implement “stickiness” in the form of liquidity and users. Our liquidity mining strategy will help to incentivize users to add liquidity to our native token pair for the duration of the farm, during which they will be exposed to our platform and the numerous benefits that it offers. We plan to implement stickiness in regards to user acquisition by helping offset the costs that would otherwise act as a barrier to entry; it is difficult to attract independent users without some sort of guarantee that they will not be operating at a loss. Additionally, by offering incentives for designers we plan to help attract some of the best and brightest in the industry, especially seeing as how a portion of these specific incentives will be used for performance-based bonuses.

These new designs and fashion wear represented as NFT’s will sit on and be powered by Arbitrum.

Specify the KPIs that will be used to measure success in achieving the grant objectives and designate a source of truth for governance to use to verify accuracy. [Please also justify why these specific KPIs will indicate that the grant has met its objective. Distribution of the grant itself should not be one of the KPIs.]

TBD (to be defined with our Application Advisor)

Grant Timeline and Milestones: [Describe the timeline for the grant, including ideal milestones with respective KPIs. Include at least one milestone that shows progress en route to a final outcome. Please justify the feasibility of these milestones.]

TBD (to be defined with our Application Advisor)

How will receiving a grant enable you to foster growth or innovation within the Arbitrum ecosystem? [Clearly explain how the inputs of your program justify the expected benefits to the DAO. Be very clear and tangible, and you must back up your claims with data]

The global fashion and apparel industry is valued at ~$3 trillion with independent designers accounting for 15% of the total, which translates into an estimated TAM of $450B, and that’s without accounting for the nascent opportunity in web3 fashion and the metaverse, Morgan Stanley estimated that metaverse gaming and NFTs could constitute 10% of luxury’s addressable market by 2030, making it a €50B revenue opportunity.

We can bring this to Arbitrum with our platform. We also have existing partnerships with patrons and creatives to onboard into Arbitrum to help kickstart this overall economy. This is a very unique opportunity for Arbitrum to kickstart high end fashion design on the network with a perfect use case empowering independent designers.

Do you accept the funding of your grant streamed linearly for the duration of your grant proposal, and that the multisig holds the power to halt your stream? Yes

SECTION 5: Data and Reporting

OpenBlock Labs has developed a comprehensive data and reporting checklist for tracking essential metrics across participating protocols. Teams must adhere to the specifications outlined in the provided link here: Onboarding Checklist from OBL 42. Along with this list, please answer the following:

Is your team prepared to comply with OBL’s data requirements for the entire life of the program and three months following and then handoff to the Arbitrum DAO? Are there any special requests/considerations that should be considered?
Yes, we are prepared to comply with the data requirements.

Does your team agree to provide bi-weekly program updates on the Arbitrum Forum thread that reference your OBL dashboard? [Please describe your strategy and capabilities for data/reporting]
Yesm we will provide biweekly updates.

First Offense: *In the event that a project does not provide a bi-weekly update, they will be reminded by an involved party (council, advisor, or program manager). Upon this reminder, the project is given 72 hours to complete the requirement or their funding will be halted.

Second Offense: Discussion with an involved party (advisor, pm, council member) that will lead to understanding if funds should keep flowing or not.

Third Offense: Funding is halted permanently

Does your team agree to provide a final closeout report not later than two weeks from the ending date of your program? This report should include summaries of work completed, final cost structure, whether any funds were returned, and any lessons the grantee feels came out of this grant. Where applicable, be sure to include final estimates of acquisition costs of any users, developers, or assets onboarded to Arbitrum chains. (NOTE: No future grants from this program can be given until a closeout report is provided.)


Does your team acknowledge that failure to comply with any of the above requests can result in the halting of the program’s funding stream?: Yes

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Hello @FaithTribe

Thank you for your application! We can confirm your application has been submitted and you will be assigned an advisor shortly.

Hello @FaithTribe ,

Thank you for your application! Your advisor will be SeedLatam Gov @SEEDGov

Please join the LTIPP discord and ping your advisor in the general chat so they can create a new channel and start communicating with you.

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@FaithTribe Arbitrum LTIPP