Summary:
Tokenguard has delivered an easy-to-use growth analytics with a CRM-like feature for a +30 LTIPP projects. It has been used mostly by DeFi protocols, to track new conversions from their most valuable users as well as monitor and counteract churns.
LTIPP Contribution:
Tokenguard indexed Arbitrum One chain and built support for +30 projects that took part in the LTIPP programme completely free of charge. Each dApp received access to the following features:
- CRM of dApp users interacting with the protocol during the last 3 months, including their deposit value, first & last interactions and other dApps they interacted with.
- Activity Dashboard with a summary of last week activity within the dApp, focusing on most important metrics and user flow within the Arbitrum Ecosystem. Dashboard also provides comparison between different blockchains the protocol is deployed on, as well as a quick summary generated by AI models.
-
dApp Activity Comparison that allows to compare dApp activity within multiple blockchains (eg. Arbitrum One vs Binance vs Optimism) or compare activities between dApps on one blockchain (eg. Paraswap vs Sushiswap on Arbitrum One) using the following metrics:
- Acquired users
- Returning users
- Churned users
- Ecosystem fees
- TVL
- Interactions
-
Exemplary comparison between Across & Aave on Arbitrum One >>
All Tokenguard dashboards for Arbitrum One protocols can be found here >>
Feedback from Arbitrum projects
Links to the above dashboards were shared with LTIPP projects through the following channels:
- Direct mails & LinkedIn
- Social Media (Telegram, Twitter, Discord)
We have received numerous responses from projects that were happy to start using Tokenguard to:
- Track conversions coming from the most powerful DeFi users, usually acquired through lengthy business-development processes,
- Monitor churns from the most valuable liquidity providers and counteract these churns,
- Analyze the LTIPP-induced growth of the dApp on Arbitrum One compared to other chains the dApp is active on
- Compare the growth of the dApp to other competitors within the same / different network.
Why is this contribution meaningful to the Arbitrum DAO?:
Support for LTIPP projects helps Arbitrum DAO achieve the following LTIPP goals:
- Increase protocol activity within the ecosystem, which is one of the main Arbitrum DAO goals,
- Counteract churns of the most important DeFi users, leading to increase in long-term TVL of the ecosystem which is one of the LTIPP goals,
- Understand how LTIPP influences the growth of Arbitrum projects and therefore allow Arbitrum DAO make better and more informed decisions,
- Compare the growth of Arbitrum ecosystem to other networks which can help understand what other strategies are worth considering for long-term Arbitrum growth.
Team Info:
Whole Tokenguard team was engaged into building support for Arbitrum ecosystem and LTIPP projects. Our team consists of:
Kamil Gorski (Full Time) - Product Manager / CEO (https://www.linkedin.com/in/gorskikamil/)
Jakub Rojek (Full Time) - Backend developer / CTO (https://www.linkedin.com/in/jakub-rojek-dev/)
Damian Rolek (Full Time) - Data Analyst / CDO (https://www.linkedin.com/in/damianrolek/)
Jacob Piorecki (Full Time) - Frontend Developer & Designer (https://www.linkedin.com/in/jacobpiorecki/)
Piotr Józefowicz (Full Time) - Blockchain Backend Developer (https://www.linkedin.com/in/piotr-jozefowicz-529669220/)
Krystian Trepczyński (Full Time) - Fullstack Developer (https://www.linkedin.com/in/krystiantrepczynski/)
Adam Denes (Full Time) - Data Scientist
Additionally, substantial cloud & infrastructure costs were covered in order to integrate Arbitrum ecosystem.
How are you involved in the Arbitrum Ecosystem?:
Tokenguard is a user segments & conversion analytics tool focused on boosting revenue of DeFi protocols. Cooperation with Arbitrum Ecosystem is crucial for our us & our product as it’s one of the most important DeFi networks.
We’re actively engaged in:
- Cooperation with DeFi protocols in Arbitrum ecosystem (including GMX, WooFi, Magpie, Wormhole & others),
- Arbitrum Open Hours (co-organized by L2Beats),
- Delivering new ideas on how to improve DeFi activity and revenues on Arbitrum Foundation forum (eg. forum.arbitrum.foundation/t/ltipp-improving-efficiency-and-roe-with-conversion-growth-tool/23319)
- Sharing growth knowledge based on Arbitrum data on events such as EthCC, Devcon, ETH Warsaw (eg. Boosting web3 growth with cross-chain user & asset flow :: ETHWarsaw 2024 :: pretalx)
Requested Budget:
We’re kindly asking the Arbitrum DAO to consider a budget of 27,000 ARB which covers only a small part of our expenses for supporting Arbitrum for the last 3 months.
Justification for this budget request
Our time engagement related to Arbitrum integration resulted in 878 hours of work within the whole team. Exact time engagement can be found here >>
| Milestone | Hours |
|---|---|
| 1. Activity Dashboards | 356.00 |
| 2. CRMs | 442.00 |
| 3. Leaderboard | 80.00 |
| TOTAL | 878.00 |
Most DeFi protocols are still too early to generate enough revenue to cover growth related expenses such as rewards, airdrops & tooling. We believe that support from from their parent ecosystems can help these protocol find use cases for new user groups and modify their business models to finally achieve mass adoption of crypto.
Arbitrum Compliance process
Yes, we agree to complete the Arbitrum Compliance process. We’re a registered and legally operating business.
Please feel free to put any comments / insights / feedback regarding implementation of user & conversion analytics for Arbitrum projects! 