This is a much-needed proposal and welcomed. Thanks, @404DAO, for doing all the prep work that culminated on it. I have some questions that I would like to share and check if they are relevant:
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This initiative started as the [RFC] Enhancing Incentive Program Discoverability, but it seems the focus shifted to rebrand/unify the incentives programs and less on how to increase the exposure of these protocols to a broader audience. I’m reaching this conclusion because what I see is the creation of a notion page, the inclusion of these protocols on a section of a webpage, and maybe X Spaces. Am I missing more initiatives related to the protocols?
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About the program itself: While all the steps mentioned here are needed, I don’t see a specific budget for the execution of this strategy. What I mean by that? After the rebranding, and with all the new content produced, are we going to continue to use the same venues to promote / advertise the program? No outreach to go after new users/audiences that are not aware/interact with Arbitrum and its ecosystem? There is a “Potential Creative Campaign Direction & Development” with great initiatives, but if we are “preaching to the choir” the impact will not be that relevant. In short: Is there any specific budget for ad campaigns on social media and related activities? Does this budget fall under the costs of the marketing agency?