**Mission: Activate the Arbitrum community and market Arbitrum DAO - Arbitrum Fellowships proposal)

[ZER8]

Non-constitutional: Activate the Arbitrum community and market Arbitrum DAO( the end result of the Arbitrum Fellowships:Introducing Arbitrum Fellowships)**

Abstract:

This proposal aims to increase the quality and quantity of communication for all Arbitrum DAO initiatives based on the findings of the Social Media fellowship and our collective experience in web3 marketing. The Arbitrum DAO Social Media Fellowship, established through Arbitrum Fellowships, aimed to coordinate DAO contributors around marketing.
This proposal represents the outcome of the only Fellowship that “survived” and was a requirement of the program, it may not follow the proposal “pipeline” and could apply to a grant program, eg: Questbook. We have delayed posting the proposal to gather more relevant feedback.

We propose a focused three-month experimental phase with two main objectives:

1. Becoming the go-to resource on everything related to Arbitrum DAO and its initiatives.
   We are already using the ARB DAO X/Twitter platform and have promoted Arbitrum DAO events, hosted spaces, initiated and tested targeted social media strategies to amplify certain efforts and promote on request. The account has over 500 very high context Arbitrum delegates, service providers, Dao contributors and project leads.
2. Develop a permissionless approach for promoting DAO proposals, initiatives, and programs, driving engagement with the community and established programs.

Motivation

The Arbitrum ecosystem is in steady (and hopefully sustainable) expansion mode! This means there is a constant influx of contributors, proposals, projects, grant recipients, builders, etc. that need marketing support, education, and nurturing.The Arbitrum Foundation handles the majority of the marketing, but it cannot support all the DAO initiatives and projects (eg: projects that were funded by the DAOs grant programs).

To address this, a survey was sent to delegates, contributors, and foundation employees, resulting in 19 responses (12 from major delegates with over 30M ARB voting power, 5 from service providers, and 2 from the foundation). Feedback from the Arbitrum community highlighted the following opportunities:

1. Promoting/highlighting new DAO proposals, contributors, projects, grantees, initiatives and more.
2. Coordinating with the marketing outlets that are available and enabling different initiatives from the DAO to submit marketing requests to increase their reach.
3. Nurturing a memetic subculture that leads to the organic activation of our community members: NAME TBD - should be chosen with the community (similar to the Link Marines)
4. Creating Arbitrum DAO marketing strategies that are relevant today and stick. We want to test, learn, and reiterate

Rationale:

Reflecting on Arbitrum DAO’s marketing needs, we’re reminded of the quote from Tally’s governance book: “From chaos, patterns emerge, and from patterns come insights”.

Based on DAO feedback, we’ve identified key patterns:

• The need for a dedicated Arbitrum DAO social media account that can help the service providers, contributors, curios arbinauts up to date.
• The need for a more cohesive Arbitrum DAO social media strategy.
• The need for more coordination with all the Arbitrum DAO ecosystem accounts and also other valuable and educative partner media outlets.
• The need to launch the Arbinauts on Orbit. Attempt to organically activate people that are already passionate about Arbitrum that can evangelise the rest of web3 around Arbitrum (Ex: Link Marines, Solana Super team, MEGAETH Mafia, etc).
• The need to promote, highlight and support Arbitrum DAO grantees, small/medium/large projects, service providers, etc. amplify their efforts.
• Coordinate with other marketing outlets(Foundation, Community accounts, etc)
• An independent Arbitrum DAO marketing outlet with decentralised inputs aligns with Arbitrums vision

Missions:

1. Build a clear, cohesive social media strategy and a single channel for all initiatives.
2. Allow DAO members to submit marketing requests easily.
3. Increase awareness of the DAO’s mission and key programs, such as Arbitrum Orbit and Stylus.
4. Measure and refine engagement strategies in real time.
5. Launch “Arbitrum Winter” campaign, sharing daily updates to warm up the community during the season.

Example of the action plan for the next three months:

Duration: December 1 – February 28

Goal: Create a cohesive, memorable marketing strategy for Arbitrum DAO.

Action Items: Daily quality posts, weekly threads, and biweekly community spaces with ALL projects that want 2.

*Based this on posts 7 days a week (including meme development), Partner engagement with other X Accounts, delegates, grantees, etc.

The team lead has discretionary decision power and can remove/add contributors based on the context/workload. We will provide regular updates on our progress and continuously listen to the community to adjust the focus.

MILESTONE 1

1. Streamline DAO social media communication and coordination role between other Arbitrum DAO accounts
2. Create a central hub on X for all news, events, undermarketed, new projects for Arbitrum DAO
3. Be the Arbitrum DAO “reply guy”

MILESTONE 2

4. Promotion of educational content, highlights of contributors, community partnership campaigns. strategic partnerships, showcases of community and developer engagement, but also helping promote the hundreds of grant recipients, contributors, dozens of Orbit chains and THEIR projects, and smaller projects that need marketing support.
   This includes hosting X spaces, outreach, etc and coordinating with Arbitrum communities: meme community, orbit ecosystems, regional accounts, etc

MILESTONE 3

6. Expand Arbitrum DAO to Lens and Farcaster and explore other platforms as well
7. Research ways of permissionlessly running the account by Arbitrum DAO members and enable at least one way of submitting marketing requests, bounties, etc

• The Fund amount is based on the amount of work put into the Social Media Fellowship(both participation in the Social Media workgroup and the proposal). The goal is to lower the gap between the Team Lead and the contributors as they gather more context into Arbitrum DAO.

Active members of the working group:

Name	TG Handle	X account	Experience
ZER8 - Team Lead	@zer8_future	@zer8_future	Managed grant programs,created marketing campaigns and runs X accounts for 1Hive.
Coffee-crusher - Marketer/AMA Host	@coffeecrusher	@achartersmith	Marketer with +20 years of experience.
Haier - Marketing Strategy/ Research	@Haier_Ten	@TenHaier	Web3 marketing, Social Media and Community Manager
Tekr - Community updates	@tekr0x	@tekr0x	Builder, co-founder of Iggy Social, Update manager
René - Graphic Designer	@rene_hdz	@rene__hdz	Graphic designer with +10 years of experience
Eren - Partner relations	@Eren_Targ5	@Eren_Targ5	Strategist with +7 years of experience

Multisig: The funds should/will be managed by the MSS.

Milestone-based funding will be based upon the deliverables of the marketing team at the end of Month 1 (20%), Month 2 (40%), and Month 3 (40% ) and requires active contribution for each milestone (month), to receive payment. Any remaining marketing compensation at the end of month 3 will be clawed back to the Dao or used to fund other initiatives that require urgent resource allocation.

This proposal is the final conclusion after three months of work by the first bottoms-up initiative in the Arbitrum DAO, the contributors were not part of a team or had any connections on the social graph prior to this, but still managed to coordinate, market Arbitrum DAO and draft this proposal. We know this is far from perfect, but we believe these types of efforts should be nurtured, learned from and duplicated. At the end of the day, this is Arbitrum DAO.

You can read about the accomplishments of the Social Media Fellowship here.

If you’re interested in joining us, you can do so here: Telegram: Join Group Chat

This proposal is also meant to ask some open questions like:

-How do Dao funded projects get marketing support from Arbitrum? Will it get support from the DAO, Foundation, OL, or?
-How can we coordinate better across all Arbitrum X accounts?
-How can we permisionlessly allow anyone(curated) to post from the DAO X account?

PS. This group was recruited by the Fellowships group and formed organically in a bottoms-up way, the contributors didn’t know or have ever collaborated with each other prior to this effort and are from very diverse geographical locations

[0xTALVO.ETH_MTY]

This is a very good proposal, and I fully support its implementation. First of all, I’m delighted to meet the Marketing (Social Media) team behind the Arbitrum accounts. I’ve seen some of you active in the forum (like @Tekr0x.eth), but I didn’t know you were part of the team. I appreciate your activity on X/Twitter; I’ve received notifications and attended spaces where I’ve learned about the ecosystem and expanded my list of contacts who contribute to Arbitrum in various ways.

I’d like to mention a few important points:
I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.

I believe the marketing team should be the one to define the community name, although “Arbinauts” could be a good option. I like that lends itself well to giving the brand its own identity. I think a very attractive branding can be achieved.

Within the team, it would be good to include a producer and a video editor to create informative reels for social media. If you open a vacancy, I’d love to support you on that side, everything related to implementing a “Digital Marketing” strategy. This would undoubtedly help reinforce the brand’s identity and make Arbitrum’s branding more noticeable.

I understand that measurable results can be obtained in 3 months, but I would love to have a vote before the end of the project to assess whether it’s essential to continue the activity on social media. These activities and positions should be permanent to maintain a consistent line in everything related to Arbitrum marketing.

[ZER8]

@0xTALVO.ETH_MTY

I’d like to mention a few important points:
I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.

Thanks for being interested and for brining up these great points!

@0xTALVO.ETH_MTY

I’d like to mention a few important points:
I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.

To clarify, this whole effort is an experiment started by L2beats via the Fellowships, we’re the only team that survived and we managed to do the things outlined in the proposal as well as the survey. The goal of the survey was to get inputs from the Arbitrum community and we did: everyone has their own idea of “how we could market the DAO”, some converge, some diverge.

@0xTALVO.ETH_MTY

Within the team, it would be good to include a producer and a video editor to create informative reels for social media. If you open a vacancy, I’d love to support you on that side, everything related to implementing a “Digital Marketing” strategy. This would undoubtedly help reinforce the brand’s identity and make Arbitrum’s branding more noticeable.

I agree we should have more content creators/producers join us, but we can’t bring in more people without any budget(everything this group has done it as done so for FREE).

@0xTALVO.ETH_MTY

I understand that measurable results can be obtained in 3 months, but I would love to have a vote before the end of the project to assess whether it’s essential to continue the activity on social media. These activities and positions should be permanent to maintain a consistent line in everything related to Arbitrum marketing.

We posted this proposal to send a signal to the DAO to see if this is something that it is interested in and we’re excited to get as much feedback as possible

[jameskbh]

Hello! Thanks for your proposal.

I have a few questions:

1. Just to double check, what is the X account currently in use?
2. You mentioned 2 options on the snapshot proposal, but looks like the text is not here
3. What would be the KPIs that show this was a successful initiative? We need that to figure out what to do when the 3 months period ends.

[0xDonPepe]

Shoutout to the dream team for creating a path forward for Arbitrum’s community engagement! Arbitrum’s initiatives and DAO-backed projects deserve much greater visibility and I believe this three-month experimental phase could give us many insights on how to accomplish this.

A quick question for the team: Have you considered working alongside the current Arbitrum ambassadors? I believe that by leveraging their established community presence and insights, powerful synergies could emerge. The ambassadors already have rapport with the community and understand its nuances, so collaborating with them might amplify the impact of this initiative.

Also, thinking ahead, it might be valuable to formalize metrics to assess content success (e.g., growth in engagement, community sentiment, and campaign reach). This data could reinforce future funding and justify scaling efforts based on evidence of impact.

[GensDAO]

We love the proposal, but with some of our team coming from a communications background, we have a few doubts (or rhetorical questions to consider or debate) about it:

• How much influence or decision-making power will the DAO have over what the marketing-team decides or does? I’m talking about elements like language, aesthetic, tone, irreverence, and so on.
• Also, it seems like a missed opportunity that there’s no mention (maybe it’s there, and I overlooked it, but it seems odd not to see it) of branching out to YouTube. I get that it’s much more expensive and complex than Twitter, but relying on Twitter alone doesn’t feel like enough, especially since it’s prone to creating echo chambers. YouTube, on the other hand, has a broader reach and makes it easier to produce content for both current supporters and newcomers.
• Is there any plan to decentralize content creation on social media? The Social Media Fellowship could set out a series of clear guidelines on what content to create and how, and start a mini-grant campaign to get content creators involved in organically growing Arbitrum. Maybe something similar to the process used on Questbook.
• And, regarding the composition of the group members: do you plan to open applications so that DAO members can join the SMF?

We think the proposal is positive overall, and we’d vote in favor of it. We also see a lot of potential here, so it might be worth considering these points…

[ZER8]

Hey

1. This is the account: x.com

2. We removed the 2 options, the 2nd one was for a QF round for all the Arbitrum marketing outlets

3. Hard to put KPIs on something like this in this crude form, but I would say:

I. 10-20 X spaces with an audience bigger than 1000-2000

II. 100 original posts on Arbitrum

III. 30 long threads/explainers on Arbitrum

IV. At least 10 new organisations/projects on Arbitrum want to do activities with us

V. Growing our following to 1-5k high value Arbinauts

[ZER8]

Hello, appreciate the questions

@GensDAO

How much influence or decision-making power will the DAO have over what the marketing-team decides or does? I’m talking about elements like language, aesthetic, tone, irreverence, and so on.

Our end goal is to create/research a way(probly using Hats protocol) to allow anyone to create content and curate it.

@GensDAO

Also, it seems like a missed opportunity that there’s no mention (maybe it’s there, and I overlooked it, but it seems odd not to see it) of branching out to YouTube. I get that it’s much more expensive and complex than Twitter, but relying on Twitter alone doesn’t feel like enough, especially since it’s prone to creating echo chambers. YouTube, on the other hand, has a broader reach and makes it easier to produce content for both current supporters and newcomers.

For the first proposal we wish to focus only on X to be able to drive tangible results.

@GensDAO

Is there any plan to decentralize content creation on social media? The Social Media Fellowship could set out a series of clear guidelines on what content to create and how, and start a mini-grant campaign to get content creators involved in organically growing Arbitrum. Maybe something similar to the process used on Questbook.

Yes, anyone can join our group btw: Telegram: Join Group Chat

@GensDAO

And, regarding the composition of the group members: do you plan to open applications so that DAO members can join the SMF?

Yes, of course! This team is very new as we never collabed with each other before, but we welcome anyone at anytime to contribute with anything they think is valuable for marketing Arbitrum DAO.

[AbdullahUmar]

Below are the opinions of the UADP:

Marketing initiatives generally have strong benefits for communities, and DAOs often lack a system for facilitating these functions effectively. This leaves a lot of opportunity on the table regarding outreach. However, with the multiple social media initiatives presently active for Arbitrum—each having thousands of followers already—this proposal doesn’t seem to be the best allocation of resources.

Awareness of DAO proposals and programs are communicated well already. There are active channels, like the one on Telegram, that have thousands of users. We would like to see a more compelling case be made regarding why this group is necessary. Dilution in brand is not to be taken lightly. Using a new brand on a smaller account may confuse people.

If the target audience is non-active DAO participants, then it could be helpful. It could also be helpful for non-DAO members. But that is the exact audience that may actually be confused by a 7th Arbitrum account. As for DAO members that are active, they already actively defer to forums and Telegram chats, so this may not be a compelling addition. Food for thought.

[Argonaut]

We find the proposal interesting and agree with the reasons behind it. However, we believe it’s important to highlight one of the questions you raised regarding all the Arbitrum X Accounts. We think a better use of resources would be to have a single team (likely larger than the one proposed) managing the Arbitrum accounts. Have you considered creating a dedicated team for this task?

Regarding the permissions to post on the DAO X account, one option could be to handle it through requests that the team would review and approve before posting. Discord could be used as a platform for submitting these requests.

[Gabriel]

Even though I agree that we need to promote DAO activity more and improve it, I’m still not convinced by this proposal, especially with such a large team (with relatively vague experience) at this stage.

What is the rationale to dilute/replace the current ArbDAO brand??

Additionally, I would like to see a more detailed proposal on KPIs and how the results will be analyzed.

[duokongcrypto]

1. The proposal mentions a lot of ambitious goals, such as becoming the preferred resource for DAO information and promoting various DAO programs, etc., but a more detailed plan is needed on how to implement and evaluate the results. Otherwise, it is easy to stay in the stage of “talking beautifully, but doing it is puzzling”.
   2- the proposal mentioned the budget allocation and milestone assessment mechanism, seems to have certain considerations, but I think in the amount of money also need to be more transparent instructions, such as where the monthly funds will be used, how the team members are allocated. The community may pay more attention to these details, after all, the funds are common to all.
2. The proposal mentions “How can DAO-funded projects get marketing support?” This question actually reflects the current situation that DAO’s internal support system is not perfect. If this proposal can help to supplement this shortcoming, it is very meaningful.

Overall, I support the direction proposed by the proposal, but feel that there is a need to further optimize the implementation details, be more transparent about the budget, and also ensure broad community participation. If the proposal team can put more effort into these areas, I believe it will be easier to gain support.

[GensDAO]

Hi, thanks for answering all my questions! I’m interested in the Telegram group, so I’ll probably join… Regarding this first phase, do you have a specific goal in mind for X? something like a specific number of followers, interactions, engagement or similar? Im interested in the criteria for this type of project since I have some experience with them (mainly in communication strategy, so I always look for the qualitative within the quantitative—hence my questions).

[Juanrah]

It’s a great thing that this team wants to boost marketing support for Arbitrum DAO initiatives. I commend the team behind this proposal for their well-intentioned efforts. We should continually back community efforts and their dedication.
However, I have some opinions I’d like to share constructively. As @AbdullahUmar already mentioned, there are multiple channels, accounts, and marketing teams dedicated to Arbitrum. Introducing another separate marketing initiative may lead to overlap and potentially fragment our audience. This could potentially dilute Arbitrum’s brand message.

I think this project would be even better if it focused on a long-term strategy that unites all the existing marketing efforts. Collaborating with the current marketing teams to align and synchronize messaging can help us all pull harder in the same direction, this way we’ll achieve way more than if isolated teams work independently.

@duokongcrypto

becoming the preferred resource for DAO information and promoting various DAO programs, etc., but a more detailed plan is needed on how to implement and evaluate the results.

I agree with duokong, If we incorporate some marketing analytics for the collective marketing efforts, we could get a clearer picture of what’s already being done and how to make it better. Providing clear data and insights can help all teams understand what’s working and where improvements are needed. This analytical approach can serve as a common ground to coordinate and optimize strategies collectively.

I suggest this team engage and coordinate with existing marketing teams to understand what they need and how they can pitch in. By building upon their work and integrating your proposal into the broader marketing framework, funding and resources could be deployed more efficiently.

[GensDAO]

@Gabriel

especially with such a large team (with relatively vague experience) at this stage.

I’d like to know why you think the team has a vague experience. In my view, they have a lot of experience and seem to be well selected.

@Gabriel

Additionally, I would like to see a more detailed proposal on KPIs and how the results will be analyzed.

I absolutely agree with this point, I asked the same question in a comment. I think it would be really helpful to know what the goal of this first stage is. That way, we can see if the proposal was a success or not

[danielo]

Thanks for this proposal. A few questions:

@ZER8

Build a clear, cohesive social media strategy and a single channel for all initiatives.

what are the objectives/criteria here? the DAO lacks a strategy and there isn’t a lot of communication with Offchain labs who’s doing a good part of the development. So it feels like there are some foundational issues that might make this unviable short term. Or how can you navigate this?

@ZER8

Streamline DAO social media communication and coordination role between other Arbitrum DAO accounts

have you already discussed how this could happen with the other social media managers?

general notes:
I’ve been advocating for a while for the importance of Business Clusters. Arbitrum caters to a large variety of stakeholders and groups, and a generalist social media strategy feels counterproductive. I’d recommend focusing on a more specific user persona to ensure the work doesn’t gets drowned in the sea of Web3 noise.

[Euphoria]

The following reflects the views of the Lampros DAO (formerly ‘Lampros Labs DAO’) governance team, composed of Chain_L (@Blueweb), @Euphoria, and Hirangi Pandya (@Nyx), based on our combined research, analysis, and ideation.

Thank you for sharing this comprehensive marketing proposal. We believe it presents several important initiatives for growing the Arbitrum ecosystem.

@ZER8

The Arbitrum ecosystem is in steady (and hopefully sustainable) expansion mode! This means there is a constant influx of contributors, proposals, projects, grant recipients, builders, etc. that need marketing support, education, and nurturing.

We appreciate how this proposal addresses a crucial gap in the ecosystem. Beyond the development and onboarding of new protocols, a marketing strategy is essential for reaching new users.

@ZER8

Measure and refine engagement strategies in real time.

While the proposal mentions measuring engagement strategies, we would like to see more specific details about the target KPIs and success metrics that this team will track.

@ZER8

Expand Arbitrum DAO to Lens and Farcaster and explore other platforms as well

The multi-platform approach is promising, particularly the inclusion of Web3-native platforms. This will definitely help in reaching new users and expanding our community presence.

@ZER8

Research ways of permissionlessly running the account by Arbitrum DAO members

We are excited to see how this develops, particularly in finding ways to enable DAO members to participate in it.

@ZER8

Allow DAO members to submit marketing requests easily.

While the proposal mentions enabling marketing request submissions, we would appreciate more details about the submission process/platform you would have planned and the criteria for request approval.

@ZER8

The need to promote, highlight and support Arbitrum DAO grantees, small/medium/large projects, service providers, etc. amplify their efforts.

We strongly support the focus on helping smaller and newer projects gain recognition within the community. We would like to suggest including educational templates or best practice guides for community engagement. This would help projects market themselves more effectively and provide clear direction for getting started.

[pedrob]

Hello! thanks for the post.

I’m glad you raised this point and that marketing is being discussed again. I have discussed with the Foundation the need to coordinate marketing between the AF and the DAO. I believe the importance of coordinating a better marketing approach is crucial to maximize the reach of everything generated in the DAO (proposals, initiatives, programs, etc.).

I have a few questions:

@ZER8

This proposal represents the outcome of the only Fellowship that “survived” and was a requirement of the program, it may not follow the proposal “pipeline” and could apply to a grant program, eg: Questbook. We have delayed posting the proposal to gather more relevant feedback.

Does this mean the proposal will be submitted to Questbook, or are you seeking funding approved directly by the DAO?

It would also be helpful if you could share some metrics achieved so far from the account on X.: DAO_Arbitrum.

I would also like to know if you have spoken with anyone from the Arbitrum Foundation (AF), as there has been an account, @arbitrumdao_gov, for a few months now, which has more followers than the account you manage. I’m concerned that having multiple Arbitrum accounts representing the DAO could create confusion among people interested in participating. From my perspective, the DAO and the AF should coordinate marketing efforts rather than fragmenting them. When I participated in the LTIPP, we coordinated some efforts with the AF and saw a significant impact; I believe we should replicate that again, with a clear strategy in place.

I agree with what @AbdullahUmar mentioned

@AbdullahUmar

Marketing initiatives generally have strong benefits for communities, and DAOs often lack a system for facilitating these functions effectively. This leaves a lot of opportunity on the table regarding outreach. However, with the multiple social media initiatives presently active for Arbitrum—each having thousands of followers already—this proposal doesn’t seem to be the best allocation of resources.

I’m concerned about the design of the KPIs, as threads can be easily copied and pasted from other content generators, which makes the proposed cost seem high.

@ZER8

I. 10-20 X spaces with an audience bigger than 1000-2000

II. 100 original posts on Arbitrum

III. 30 long threads/explainers on Arbitrum

IV. At least 10 new organisations/projects on Arbitrum want to do activities with us

V. Growing our following to 1-5k high value Arbinauts

Lastly, I believe marketing efforts should be approached jointly with the AF. It’s essential to have clear objectives and a mission for the DAO so that these efforts are aligned and not merely isolated actions. We should also set consistent budgets and establish a long-term plan that goes beyond just a few posts and spaces on X.

Thanks again for the proposal and for initiating an important discussion.

[ZER8]

I personally love this, if I understood it right the Clusters would be similar to swarms(an idea I know you’re not new to and I also love).

I would say that atm, we’re kinda a social media cluster-swarm doing pro bono stuff for the DAO.

@danielo

Arbitrum caters to a large variety of stakeholders and groups, and a generalist social media strategy feels counterproductive. I’d recommend focusing on a more specific user persona to ensure the work doesn’t gets drowned in the sea of Web3 noise.

This is exactly what we’re trying to avoid, by trying to lay the grounds of a “permissionless” social media outlet that represents the DAOs voice, the whole goal of the social media group is to support the DAO, projects, builders, etc in a more decentralized way. The vision I have at least is to enable the DAO to have a “bounty” like system in which it can fund, support, promote initiatives to anyone -regardless of influence, scope, etc

And ofc, this is all conceptual and experimental so we’re kinda radically open to any feedback or ideas along the way as well

[ZER8]

@Euphoria

While the proposal mentions enabling marketing request submissions, we would appreciate more details about the submission process/platform you would have planned and the criteria for request approval.

We’re not at that stage yet, the first phase in the proposal(which I agree is not clearly laid out in it) is to promote projects, builders, delegates, etc which are underpromoted

@Euphoria

We strongly support the focus on helping smaller and newer projects gain recognition within the community. We would like to suggest including educational templates or best practice guides for community engagement. This would help projects market themselves more effectively and provide clear direction for getting started.

This is exactly what we have done this far and want to continue to do. We already hosted spaces for Gitcoin GG rounds which are on Arbitrum, for Grant Ships, for Giveth and other projects that build on Arbitrum and would benefit from marketing support. All pro-bono.

@Euphoria

We would like to suggest including educational templates or best practice guides for community engagement

Great suggestion, this would be really helpful for a lot of people!