Some clarifications regarding the funds requested through this proposal.
TLDR
Note: All rates above include a 10% discount as part of the proposal.
What the Genesis Package Covers Pro-Rata:
In addition to the above deliverables, the Genesis Package contributes to critical event infrastructure and operations:
- Venue Renting: Costs for securing the National Library of Romania.
- Screens & Stages: Rental, setup, and operation of screens, sound systems, and staging.
- Technical Teams: On-site AV, lighting, and support teams for seamless execution.
- Team Costs: Event coordinators, volunteers, and logistics staff.
- Badges & Lanyards: Design, printing, and distribution for all participants.
- High-Speed Internet: Reliable infrastructure for attendees, sponsors, and teams.
- General Logistics: Security, cleaning, and venue management.
Key Takeaways:
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Hackathon Bounty Pool: 100% allocated to builders—no part goes to the organizers.
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POAP Activation: Optional—discounted to $13,500. The proposal can be approved with or without it.
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Genesis Package Discount: Final price reduced from $35,000 to $31,500 (10% discount applied).
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Total Sponsorship Cost:
- With POAP Activation: $69,300
- Without POAP Activation: $55,800
- Transparent Allocation: The Genesis Package contributes to both Arbitrum deliverables and pro-rata essential event infrastructure costs.
DETAILS
Genesis Package - $35,000 ($31,500 after discount)
The Genesis Package is a comprehensive sponsorship tier that provides Arbitrum with prime visibility and engagement opportunities at ETH Bucharest 2025. In addition to the core deliverables, this package also contributes pro-rata to essential event infrastructure and operational costs, ensuring a high-quality attendee experience.
a. Speaking Opportunity: Main Stage (1-Hour Talk) - $5,500
- Purpose: A prime 1-hour slot on the main stage to showcase Arbitrum’s advancements, particularly Stylus, to a highly relevant audience.
- Justification: Covers technical setup, agenda curation, and premium placement during peak hours.
- Value: Maximizes Arbitrum’s visibility.
b. Workshop Session: Pre-Hackathon Technical Workshop - $4,500
- Purpose: An in-person technical workshop introducing Arbitrum’s Stylus technology to developers and onboarding them with hands-on training.
- Justification: Includes facilitation, workshop materials, and on-site technical support.
- Value: Drives developer adoption and improves hackathon project quality.
c. Exhibition Space (25m² Booth) - $8,000
- Purpose: A 25m² premium booth for showcasing Arbitrum’s ecosystem and interacting with attendees.
- Justification: Includes booth production, prime floor placement, branding, and logistical coordination.
- Value: Provides a physical hub for engagement, partnerships, and real-time feedback from developers and builders.
d. Brand Exposure: Digital, Print, and On-Site Branding - $6,500
- Purpose: Event-wide Arbitrum branding through:
- Roll-ups and displays on key stages and screens.
- Printed materials and website/social media branding.
- Chair covers and visual elements at high-traffic areas.
- Justification: Covers production, placement, and logistical costs for branding assets.
- Value: Ensures consistent visibility across key attendee touchpoints throughout the event.
e. VIP Access and Tickets - $5,500
- Purpose:
- 10 General Access tickets (valued at €120/ticket excl. VAT).
- 5 VIP tickets (valued at €500/ticket excl. VAT).
- Access to the invite-only Speaker’s Dinner for networking with speakers, sponsors, and thought leaders.
- Justification: Includes ticket value, dinner coordination, and logistical support.
- Value: Provides opportunities for the Arbitrum DAO representatives to build relationships with key stakeholders.
f. Additional Visibility: Website, Social Media, and Discounted Tickets - $5,500
- Purpose: Logo placement across event promotional channels:
- ETH Bucharest website and social media campaigns.
- Inclusion in printed materials.
- Access to discounted tickets (50% off) for community members.
- Justification: Ensures extended reach beyond event attendees to the broader Ethereum and Web3 audience.
- Value: Drives community engagement and brand recognition across multiple platforms.
What the Genesis Package Also Covers:
In addition to the above deliverables, the Genesis Package contributes pro-rata to key infrastructure and operational costs that are essential to delivering a high-quality conference experience. These include:
- Venue Renting: Costs for securing the National Library of Romania for a 4-day event.
- Screens and Stages: Rental, setup, and operation of large screens, sound systems, and staging infrastructure for workshops, panels, and main stage talks.
- Technical Teams: On-site AV, lighting, and technical teams to ensure seamless execution of all sessions and activities.
- Team Costs: Coordinators, volunteers, and event management teams for setup, logistics, and attendee support.
- Badges and Lanyards: Design, printing, and distribution of custom conference badges and lanyards for all participants.
- High-Speed Internet: Setup and operation of reliable internet infrastructure for attendees, sponsors, and teams.
- General Logistics: Security, cleaning, and overall venue management to maintain a professional and organized event environment.
2. Hackathon Bounty Prize - $27,000 ($24,300 after discount)
a. Arbitrum-Specific Bounties - $21,500
- Purpose: A dedicated prize pool for tracks focusing on Arbitrum technologies, including Stylus and other ARB tech stacks.
- Justification: Incentivizes developers to build innovative projects directly leveraging Arbitrum’s tools and capabilities, such as Stylus for writing high-performance EVM-compatible smart contracts in Rust, C, and C++.
- Allocation:
- 1st Place: $10,000
- 2nd Place: $6,500
- 3rd Place: $5,000
Note: above is just an example. This exact split is still TBD.
- Value: Drives technical innovation, strengthens the Arbitrum developer ecosystem, and positions Stylus as a key technology for building on Layer 2.
b. General Track Support (Open Track) - $5,500
- Purpose: Contribution to the Open Track, which focuses on Real-World Use Cases and includes a business plan requirement to attract multidisciplinary teams beyond just technical builders.
- Justification: Supporting this track ensures projects tackle practical challenges, fostering well-rounded teams that combine technical, business, and operational skills—essential for successful startups.
- Allocation: Funds will be split across top submissions to reward impactful, real-world solutions.
- Value: Diversifies participation by encouraging builders to address societal challenges and demonstrate real-world utility, in line with Ethereum and Arbitrum’s broader goals.
Important Clarification
This $27,000 ($24,300 after discount) budget is entirely allocated to builders through hackathon bounties and prizes. No part of this amount goes to the event organizers. It is strictly set aside to reward participants who build and deliver innovative projects during the hackathon.
POAP Activation - $15,000 ($13,500 after discount)
Purpose:
The ARB x POAP Activation is a gamified engagement strategy that encourages attendees to interact with Arbitrum’s workshops, talks, and hackathon activities. By minting custom POAPs on the Arbitrum chain, we aim to highlight Arbitrum’s technical scalability and provide attendees with an engaging, on-chain experience that increases foot traffic and reinforces Arbitrum’s brand presence.
Detailed Breakdown of the ARB x POAP Activation ($15,000):
- Advisory & Activation - $6,000
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Strategy and Alignment: Strategic planning to align the activation with Arbitrum’s business and ecosystem goals.
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Custom POAP Design: Creation of up to 7 unique POAPs within a single collection, tailored to event activities (workshops, talks, hackathon milestones).
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Seamless Minting Tools: Technical setup to ensure an accessible minting experience for both web3-native users and those onboarding via email.
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Physical and Digital Distribution Tools:
- Up to 4 NFC totems for touchless interaction.
- QR codes for easy access.
- Custom-designed paper cards for physical distribution.
- Drop Support & Execution - $3,500
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Setup for POAP Drops: Creation and execution of up to 7 POAP drops aligned with key event activities.
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Custom Branding Layers: Integration of Arbitrum’s visual identity across each POAP drop, ensuring consistent branding and high-quality delivery.
- Product Customization and Experience Setup - $5,500
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Custom Minting Templates: Design reusable templates for a visually branded and seamless minting experience, providing long-term value for Arbitrum across future activations.
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POAP Passport Design: A gamified POAP Passport offering up to 3 benefits (e.g., raffle entries, prizes, or rewards) integrated into the activation.
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GDPR-Compliant Setup: Technical implementation ensuring full compliance with EU regulations, tailored for seamless and secure data handling.
Why the Cost?
This budget covers both the technical infrastructure and creative execution required to deliver a smooth, engaging, and professional POAP activation. It ensures a meaningful experience for attendees while aligning with Arbitrum’s goals to showcase its scalability, enhance brand visibility, and engage the Ethereum community.
Our Position on the POAP Activation:
We want to emphasize that this activation is not included to secure a larger budget allocation but because we genuinely believe it will enhance the impact of Arbitrum’s presence at ETH Bucharest 2025. The POAP activation serves as a tool to increase attendee engagement, highlight Arbitrum’s technology, and create memorable interactions at the event.
That said, we fully respect the DAO’s decision-making process. Should the DAO vote against the POAP activation, we are completely fine with proceeding without it, focusing instead on the core sponsorship deliverables.
Key Takeaways:
- The $15,000 ($13,500 after discount) cost reflects a breakdown of the strategy, design, execution, and GDPR-compliant setup tailored to deliver a professional, branded experience.
- The POAP activation is proposed to maximize impact, drive booth traffic, and demonstrate Arbitrum’s scalability.
- The final decision lies with the DAO, and we are fully prepared to proceed without the activation if that is the consensus.