Proposal: Fund Arbitrum Odyssey 2.0 Airdrop

Title

Proposal: Fund Arbitrum Odyssey 2.0 Airdrop

Authors

0xAC (Unstoppable)

Reviewers

Alchemix, GMX

Category

Non-Constitutional

Abstract

The Arbitrum Odyssey 2.0, an ecosystem initiative by a coalition of various Arbitrum DeFi protocols, is seeking a one-time $ARB grant to stimulate engagement throughout the Arbitrum ecosystem.

Motivation

Endorsing an $ARB airdrop could dramatically increase user engagement in the Odyssey 2.0. This heightened engagement would not only invigorate activity within participating protocols but also across the broader Arbitrum ecosystem.

Just as incentivizing protocol usage with native tokens attracts user attention, rewarding users with $ARB tokens will draw their focus to the overall ecosystem.

If the Odyssey 2.0 proves to be a success, it could be repeated. Such continuity would additionally serve to showcase new, innovative protocols to the community, thereby encouraging both developers and users to maintain their active involvement within the Arbitrum ecosystem.

Rationale

By supplementing the existing airdrops from participating protocols with an additional $ARB airdrop, our goal is to attract a larger user base to the Arbitrum ecosystem and increase the engagement and retention of current Arbitrum users.

Reference Links

Odyssey 2.0

Participating Protocols

Specification

Overview

The Arbitrum Odyssey 2.0 - Community Edition is a collaborative initiative led by the twelve participating protocols, designed to extend the mission of the original, indefinitely paused, Arbitrum Odyssey.

Our objective is to attract new users and mobilize the existing user base within the Arbitrum ecosystem, thereby increasing chain activity.

Each week, we spotlight a participating protocol and release new quests designed to highlight the protocol’s feature set.

To incentivise quest completion, participating protocols are contributing their treasuries to the Odyssey 2.0 in the form of airdrops and additional supporting investments like artists to design the commemorative NFTs. Airdrop amounts are determined by each participating protocol based on the Odyssey 2.0’s traction and the protocol’s size. As a benchmark, Unstoppable will be contributing 10-20 ETH + 1-2% token supply. These tokens will be distributed to eligible users at the Odyssey 2.0’s conclusion.

To amplify engagement further, we’re seeking an $ARB grant of 900K $ARB tokens. If granted, we will prominently advertise this additional incentive across all partner channels and the grant will be airdropped to all Odyssey 2.0 participants at the conclusion of the event.

$ARB Airdrop Eligibility

After thoughtful deliberation, we’ve decided to collaborate with Tide Protocol to manage the quest infrastructure for Odyssey 2.0. Upon completion of quest campaigns, Tide will enable users to mint a Soulbound NFT, referred to as a “badge,” which serves as on-chain proof of their task completion. To mint a Tide badge, users must fulfil all quests tied to the corresponding Odyssey 2.0 quest campaign.

Consider a scenario where GMX has a campaign featuring three quests as part of Odyssey 2.0. A user would need to successfully finish all three quests to mint the GMX Badge for Odyssey 2.0.

To be eligible for an airdrop, a user must secure at least 11/12 NFT Badges. This threshold was chosen to reward active and engaged users, while also ensuring broad participation in the Odyssey 2.0.

Further information regarding the quest layout or the technical infrastructure can be found in the Odyssey 2.0 or Tide Protocol documentation.

$ARB Airdrop Distribution

The $ARB grant will be distributed with the rest of the committed rewards to users who have collected at least 90% of the Odyssey 2.0 NFT Badges.

The total airdrop amount will be distributed evenly between eligible participants, with a maximum of 2000 $ARB allocated per wallet.

Any $ARB remaining post-airdrop will be returned to the Arbitrum DAO. Additionally, after six months, the Arbitrum DAO multisig will obtain the right to reclaim all unclaimed $ARB from the claim contract.

$ARB Airdrop Token Flow

  1. The Arbitrum DAO sends the token grant to the Odyssey 2.0 multisig which is owned by various entities including Alchemix, Unstoppable, Blocmates and the Arbitrum DAO if they wish.
  2. The Odyssey 2.0 multisig then deposits the $ARB grant into the Odyssey 2.0 claim contract.
  3. Eligible Odyssey 2.0 participants will be able to claim their airdrop through the Odyssey 2.0 website.
  4. Unclaimed tokens will be claimable by the Arbitrum DAO after 6 months.

Sybil Protection and Mitigation

Tide Audiences will be used to protect the airdrop from being farmed, as it offers sophisticated user segmentation based on on-chain activity, effectively reducing the chance of manipulation.

All participating protocols reserve the right to manually remove any suspicious address from the eligible participants list.

Transparency

Eligible participants and recipients of the airdrop can be independently verified on-chain by examining which addresses hold the corresponding Tide NFT badges or have interacted with the airdrop distribution contract.

Conflicts of Interest

The Odyssey 2.0 operates on a non-profit basis, with any associated funds being either distributed to eligible participants or returned to their initial sources. Although we acknowledge that the Odyssey 2.0 might be viewed as a marketing initiative for participating protocols, the structure of the event should counter this perception.

With a rotational spotlight system, each protocol is granted equal exposure for a limited time during their designated week. Our communication emphasizes the ecosystem as a whole rather than individual protocols.

Thus, our intent is not solely promotional, but primarily educational, aiming to engage users with the diverse aspects of the DeFi ecosystem within Arbitrum.

Timeline

The Odyssey 2.0 is set to conclude on October 22, 2023.

If the grant is approved, the $ARB airdrop, together with rewards contributed by participating protocols, will be distributed and open for claim by eligible participants from October 31, 2023.

Claims will be open for six months until April 30, 2023, after which any unclaimed rewards will be returned to the respective contributing treasuries.

Overall Cost

Arbitrum Odyssey 2.0 requests an allocation of 900K $ARB tokens.

Final Words

While the $ARB grant would substantially aid the Odyssey 2.0, we sincerely appreciate any support that the Arbitrum DAO is willing to provide. This support, in whatever form it may take, would be immensely helpful in achieving the goals of the Odyssey 2.0.

We also remain open to on-board the Arbitrum DAO or Foundation in any capacity they wish regarding the organization and future direction of the Odyssey 2.0.

Eligible participants and recipients of the airdrop can be independently verified on-chain by examining which addresses hold the corresponding Tide NFT badges or have interacted with the airdrop distribution contract.

Conflicts of Interest

The Odyssey 2.0 operates on a non-profit basis, with any associated funds being either distributed to eligible participants or returned to their initial sources. Although we acknowledge that the Odyssey 2.0 might be viewed as a marketing initiative for participating protocols, the structure of the event should counter this perception.

With a rotational spotlight system, each protocol is granted equal exposure for a limited time during their designated week. Our communication emphasizes the ecosystem as a whole rather than individual protocols.

Thus, our intent is not solely promotional, but primarily educational, aiming to engage users with the diverse aspects of the DeFi ecosystem within Arbitrum.

Timeline

The Odyssey 2.0 is set to conclude on October 22, 2023.

If the grant is approved, the $ARB airdrop, together with rewards contributed by participating protocols, will be distributed and open for claim by eligible participants from October 31, 2023.

Claims will be open for six months until April 30, 2023, after which any unclaimed rewards will be returned to the respective contributing treasuries.

Overall Cost

Arbitrum Odyssey 2.0 requests an allocation of 900K $ARB tokens.

Final Words

While the $ARB grant would substantially aid the Odyssey 2.0, we sincerely appreciate any support that the Arbitrum DAO is willing to provide. This support, in whatever form it may take, would be immensely helpful in achieving the goals of the Odyssey 2.0.

We also remain open to on-board the Arbitrum DAO or Foundation in any capacity they wish regarding the organization and future direction of the Odyssey 2.0.

5 Likes

Thanks for sharing this @0xAC .

Here you mentioned that users must secure at least 11/12 NFT Badges to be eligible for the $ARB airdrop. Could you provide more information on how this specific threshold was determined and its significance in relation to user engagement and participation?

Great proposal @0xAC

One question… we have metrics on the impact of the first Odyssey?

Don’t get me wrong. I like this kind of initiatives and I know that bring more users. But it will be nice to see how much has impacted the Arbitrum Ecosystem before starting a v2.0 of this.

Another thing,
The protocols that you selected to participate, what is the criteria for selecting them? How many MAU (Monthly Active Users) / TVL / Revenue they have?

Keep the hard work

3 Likes

Thanks for the questions! Happy to see the community engaging in this proposal.

We chose 11/12 NFT badges, representing 90% completion of the Odyssey 2.0) as the airdrop threshold as a way of only rewarding users who have been highly engaged in the Odyssey. Each time we lower the badge threshold we increase the number of less engaged users that will be rewarded.

The first Arbitrum Odyssey caused a meaningful increase in transaction volume which resulted in the Odyssey having to be paused due to an increase in transaction costs. I’ve found this Dune dashboard which has some stats from the first Odyssey. https://dune.com/springzhang/arbitrum-odyssey-event-tracking

The protocols that ended up being in the Odyssey 2.0 was a collaborative choice, we (Unstoppable) reached out to the first few projects and then asked them which other builders they thought should be included, this process resulted in the final list of participating protocols.

2 Likes

The below response reflects the views of L2BEAT’s governance team, composed of @krst and @Sinkas, and it’s based on the combined research, fact-checking and ideation of the two.

Odyssey was originally paused last year due to the heavy load it put on the network and the gas price spikes it caused. It was meant to be resumed after the deployment of Nitro which took place a month later, but it never actually resumed.

We believe the original Odyssey was a success in terms of user engagement and visibility for Arbitrum, and we’d like to see it continue. The list of participating protocols and the fact that they’ll be contributing part of their treasuries to the incentives and not simply relying on a grant from the Arbitrum DAO gives us confidence in the alignment of participants with the program.

The only questions we have is how the 900,000 will be allocated between eligible participants, and how soon the program will initialise given the vote passes. Also, it is our understanding that Unstoppable will be overseeing Odyssey 2.0 - will you keep any of the grant amount as compensation for your efforts? If yes, how much of it?

Providing clarifications on the aforementioned points ahead of a vote would help us, and hopefully other delegates, better assess the proposal.

We would also like to invite @0xAC to the next Arbitrum Governance Call that will be happening next week on Wednesday at 4pm UTC to present this proposal to the broader audience.

1 Like

Thanks for the support and questions @krst!

The 900,000 $ARB tokens will be distributed evenly amongst all Odyssey Participants that have collected at least 90% of the NFT Badges.

Unstoppable is one of the main protocols overseeing the Odyssey 2.0, but no amount of grant tokens are allocated to Unstoppable as compensation. The entire amount will be distributed to eligible Odyssey Participants.

I’d be happy to join the Arbitrum Governance Call to present the proposal to a broader audience next Wednesday.

There is also one minor change to the proposal:

A number of protocols have reached out asking to be involved since we published the proposal, this means that there will likely be more than 12 participating protocols by the end of the Odyssey 2.0.

Based on this, the original Airdrop Eligibility requirement of collecting 11/12 NFT badges has now been changed to collecting 90% NFT badges. We chose 90% as 11/12 is ~90% collection rate and we want the engagement requirement to scale with the final number of protocols.

1 Like

Hello, the return of Odyssey 2.0 seems to me a great idea.

I have some questions:

  • How are you going to do in the case of Alchemix that from what I have seen, has no vaults available in Arbitrum and has suspended the Swapping bridged assets by multichain?

  • I think for the number of protocols and the size of the protocols, $900K is a low amount. Maybe with a well detailed program they can justify a much higher amount. Have you thought about this?

I think Odyssey 2.0 is a great initiative and if well schemed can be very beneficial for the Arbitrum ecosystem.

These are personal opinions, they do not represent the opinions of the SEED Latam and Cattin delegation.

1 Like

Thanks for your support and questions @axlvaz_SEEDLATAM.eth!

Despite the Multichain challenges, Alchemix is still able and planning to launch their first vaults on Arbitrum in time for their featured week in the Odyssey 2.0.

I’d have to agree with you that 900K ARB is a low amount. We chose this amount with the belief that if we ask for more we’ll increase the chance of the proposal getting rejected.

For the well detailed program you mention, I think you’re referring to the size of airdrops each protocol has committed to the Odyssey 2.0?

Participating protocols would like to see efficient use of their tokens and as such have been waiting to see traction of the Odyssey 2.0 before making airdrop commitments. Unstoppable has attempted to set a benchmark by committing to contribution of 10-20ETH + 1-2% token supply.

We’re very open to any advice or feedback you have on how we could create a detailed plan to help the Odyssey 2.0 secure a larger grant amount.

1 Like

We appreciate your engagement and willingness to answer questions. It is great to see the return of Arbitrum Odyssey as the program saw such early success back in 2021, and it is time to display the improvements and ecosystem developments that have occurred since! We are excited that so many prominent protocols throughout the Arbitrum ecosystem are looking to participate and contribute with their treasuries and efforts.

There are a few questions that remain regarding the program and some issues we feel we could discuss further:

  1. The requirement of collecting 11/12 badges (or ~90%) feels quite high given the sustained engagement required for achieving this. It is also the case that Arbitrum, with its low fees, enables increased participation from smaller participants relative to Ethereum as the gas fees may price them out on mainnet. Still, it is likely some protocol tasks may require depositing relatively large sums onto their protocols. While beneficial for the protocol, we want to ensure we gain participation from a wide range of participants while reducing sybil participants. Representing college students, for instance, we know many will not be able to make such deposits (lol). This is not an easy task and we hope to discuss it further, but we feel one step could be reducing the requirements to 66% or 8/12 given the current protocol numbers to maintain adequate protocol quests and encourage widespread participation.

  2. The proposal states that you aim to conclude Odyssey 2.0 in mid-October and the program has already been running for some time. We apologize for not engaging more sooner, but from Tide’s site, it appears there were only around 1,900 participants originally, with fewer having completed many of the quests. To this extent, distributing 900k ARB seems unnecessary as few will have completed 11/12 quests (all will just receive the 2000 ARB max). Therefore, we question if it would be better to re-run or somewhat extend the program, allowing early protocols to have another quest (GMX v2 was still in beta, for instance). We could provide a larger grant to encourage more participation, and perhaps collaborate with the Arbitrum team and utilize additional marketing to truly spur activity on Arbitrum like the first Odyssey did.

We hope these points can help continue the conversation and look forward to working with your teams to make Odyssey 2.0 a success. With more details on the program and high engagement and publicity from the participating protocols, we believe this could really help jump-start adoption and activity.

2 Likes

Thanks for your support, feedback and question @Michigan_Blockchain!

We hear you. It’s important to us that the Odyssey quests are inclusive and accessible to anyone that wants to complete them, we believe no one should be priced out of a quest or airdrop. Therefore are the quests designed to be accessible, an example of this is are the GMX and Dopex quests, where a deposit of just $10 is required. Given this low barrier to entry and the desire to only reward users that are highly engaged with the program and protocols, we believe that 90% completion is a fair number.
We are happy to discuss this more and welcome further feedback.

This is a good point. We’re very open to a closer collaboration with the Arbitrum team , additional marketing via official Arbitrum channels will no doubt have a large effect on Odyssey engagement.

Regarding the Odyssey conclusion date, we’re very likely going to have to push this date into the future as more protocols have now reached out asking to participate.

Sorry, I just learned about this campaign today. I want to ask if I still have time to receive airdrop if I start now? When I entered quests, I saw that some of the quests were finished.

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Is the allocation based on a forecast of engagement from the previous Odyssey and is this a capped amount irrespective of number of eligible claims?

With the Arbitrum Foundation recently announcing the continuation of the original Odyssey - now under the name “Odyssey Reignited”, we want to clarify that this is a separate campaign run by the Arbitrum Foundation and has no direct relation to the Odyssey 2.0 Community Edition campaign that we discuss here.
We tried to avoid this exact scenario by syncing earlier this year with the Arbitrum team before launching our community lead campaign, but clearly failed to efficiently to do so - apologies for that and the resulting confusion.

Over the past days we’ve made some new frens at the Arbitrum Foundation though and had some very constructive discussions on how to best proceed from here to minimize further confusion and maximize the value for the Arbitrum ecosystem.

We think one viable way forward could be expanding on a suggestion Michigan_Blockchain made above, that we temporarily pause the community edition and help highlight the official “Reignited” campaign. Once this original “Odyssey 1.0” has concluded we could then restart the “Odyssey 2.0” as the successor as was originally intended.
Ideally then also with the full support of the Arbitrum DAO and Foundation.

The Arbitrum Foundation has already signaled that if a proposal like the above is passed by the DAO, that they would help amplify the reach and adoption of the campaign through the official Arbitrum channels.

We are now in the process of getting a temperature check from the other involved partner projects and how they would feel about this solution and will give an update here as soon as there is a decision.

2 Likes

The Arbitrum Foundation can confirm the above post. Odyssey 2.0 and Odyssey:Reignited are separately run ecosystem campaigns by Unstoppable DeFi and Arbitrum Foundation respectively. We hope this offers some clarity on the previous confusion.

1 Like