Applicant Name: Brian Flynn
Project Name: RabbitHole
Project Description: [Enter Project Description (1-3 sentences)]
- Quest Protocol is a quest protocol that enables anyone to define an allowlist and deploy tokens for the completion of onchain actions
- Quest Terminal is a no-code tool used to deploy quests to the Quest Protocol, RabbitHole aggregates all quests from the Quest Protocol
- As part of the grant, RabbitHole will build Arbitrum Quest Gateway, a white-label quest platform that lives on RabbitHole’s site (arbitrum.rabbithole.gg). It’s built on top of Quest Protocol that filters for exclusively Arbitrum quests with Arbitrum tokens
- All quests on Arbitrum Quest Gateway will also appear on RabbitHole, creating an opportunity to capture users on other networks
Team Members and Qualifications: [List team members and their qualifications, roles, and responsibilities]
- Brian Flynn (Founder & CEO) - early hire at OpenSea and Dapper Labs.
- Jim O’Brien - Product Lead, previously CTO at Taco Labs and eng leader at Snap
- Jamie Lottering - Technical Lead, previously Coinbase
- March Mairin, Platform Lead, previously Uniswap
- Ploy Temiyasathit - Data Lead, previously Meta
- Julien Boedec - Contributor, previously Optimism
Project Links: [Enter Any Relevant Project Links (website, demo, github, twitter, etc.]
Twitter: [Twitter Handle]
Email: [Email Address]
Do You Acknowledge That Your Team Will Be Subject to a KYC Requirement?: [Yes/No]
Detail the requested grant size, provide an overview of the budget breakdown, specify the funding and contract addresses, and describe any matching funds if relevant.
Requested Grant Size: [Enter Amount of ARB Requested]
Grant Matching: [Enter Amount of Matching Funds Provided - If Relevant]
100K ARB (from protocol fees generated)
Grant Breakdown: [Please provide a high-level overview of the budget breakdown and planned use of funds]
- The grant of 1m ARB will be entirely distributed through Quest Protocol to users as rewards for completing onchain quests across the Arbitrum ecosystem (details on projects later in proposal), which they can discover through Arbitrum Quest Gateway, a public good for the Arbitrum community.
You can read more about how the protocol works here
- Since the Referrer can be any interface that surfaces quests to users, the Arbitrum DAO’s Treasury address will be the recipient of referral claim fees.
The Arbitrum Community Quest Gateway will be a gateway exclusively for the Arbitrum community to discover and complete quests related to protocols on Arbitrum. Any Arbitrum community member can create quests for any Arbitrum project using the gateway. If anyone deploys a quest for an Arbitrum project with ARB as a reward via Quest Terminal, it will appear on Arbitrum Community Quest Gateway (and RabbitHole).
Below are designs for the portal. We’re funding development internally and expect the project to complete in the next 4 weeks.
Funding Address: [Enter the specific address where funds will be sent for grant recipients]
Funding Address Characteristics: [Enter details on the status of the address, eligible address must be a 2/3 multisig with private keys securely stored] 2/3 multisig with core team members with private keys securely stored
Contract Address: [Enter any specific address that will be used to disburse funds for grant recipients]
Clearly outline the primary objectives of the project and the Key Performance Indicators (KPIs) used to measure success. This helps reviewers understand what the project aims to achieve and how progress will be assessed.
Objectives: [Clearly state the primary objectives of the grant and what you intend to achieve]
|Objective #1||Drive new users to Arbitrum and create sustainable ecosystem growth. We’ll use allowlist targeting functionality such as whitelist/blacklist to accomplish this objective.||- 175,000 new wallets|
|Objective #2||Drive incremental usage to Arbitrum by engaging existing users and reactivating dormant ones.||- 350,000 unique wallets, 175,000 re-engaged wallets, 2,750,000 actions driven to Arbitrum|
|Objective #3||Create a new and innovative growth channel for Arbitrum as a standalone branded portal to discover and engage with quests on the ecosystem.||- Launch of RabbitHole Arbitrum Gateway|
|Objective #4||Provide the Arbitrum DAO a detailed CPA (cost per action) & fees generated for each quest as well as the overall program to measure efficacy of the effort.||- Dune Dashboard|
Key Performance Indicators (KPIs): [Specify the KPIs that will be used to measure success in achieving the grant objectives]
|Phase 1 (Experiment)||Phase 2 (Iterate)||Phase 3 (Scale)|
|KPI||Month 1||Month 2||Month 3||Total|
|Transactions or Actions Driven||500,000||750,000||1,500,000||2,750,000|
|Monthly Unique Addresses||50,000||100,000||200,000||350,000|
|New Arbitrum Addresses||25,000||50,000||100,000||175,000|
|Avg CPA||0.5 ARB||0.33 ARB||0.33 ARB||0.364 ARB|
|Estimated Network Fees||$100,000||$150,000||$300,000||$550,000|
How will receiving a grant enable you to foster growth or innovation within the Arbitrum ecosystem?: [Provide details]
- We created Quest Protocol because we believe that decentralized protocols need decentralized growth tools to attract and engage users. Current solutions like Airdrops are great for building hype, but don’t provide an incentive to keep transacting on protocols once the airdrop occurs. Quest Protocol solves this by making it easy for anyone to deploy tokens for a specific onchain action, while using allowlists to limit sybil activity.
- This grant will create the opportunity to bootstrap RabbitHole’s Arbitrum Quest Gateway with a proper token distribution program that anyone in the community to use, including future ARB grant recipients. We imagine that most community members will use this platform to kickstart growth when they launch and target new users rather than whales.
- We plan on deploying quests to incentivize specific actions +25/-25% the price of gas cost, ensuring that we can grow the number of new users, engaging existing ones, and re-activating dormant ones. When Quest Protocol grows, projects in the Arbitrum ecosystem grow alongside it and reap the benefits.
- We will deploy quests to the Quest Protocol for the following projects with the following allowlist strategies:
|Project||Category||Action||Target Users for Allowlist|
|TreasureDAO||Gaming||Swap on MagicSwap||Public, Gamers, L2 users|
|TreasureDAO||Gaming||Mint an NFT for TreasureDAO||Treasure Players|
|Sushi||DeFi||Swap on Sushi||Public, ARB holders|
|MUX Protocol||DeFi||Trade on MUX||Whales/Power users|
|Camelot||DeFi||Swap on Camelot||Public, Power users|
|GMX||DeFi||Swap on GMX||Public, Power users|
|Handle.fi||DeFi||Trade on handle.fi||Public|
|ParaSwap||DeFi||Swap on ParaSwap||Public, Power users|
|Hop||Bridge||Bridge to Arbitrum on Hop||Other L2 users|
|Stargate||Bridge||Bridge to Arbitrum on Stargate||Other L2 users|
|Tally||Delegate||Delegate ARB on Tally||ARB holders|
|Tally||Vote||Vote on ARB proposal||ARB holders|
Justification for the size of the grant: [Enter explanation]
- We received a grant from Optimism of 250k OP and were able to drive 520,000+ quest completions (1 action on a third party protocol = 1 quest completion) and we have potential to do much higher volume at this efficiency.
- We’re a neutral multi-chain protocol with the goal of growing overall Ethereum L2 usage and crypto in general. We view Arbitrum as one of the key players in our onchain future.
- With this grant we look forward to driving smart and sustainable growth for Arbitrum.
- Our distribution & quest completions are at all-time highs. Now is a great time to build out the quest ecosystem within Arbitrum. Please see below for additional metrics from our official dune dashboard and OP Grant Analysis.
Below are the highlights from our OP Case Study. For deeper analysis, check out the OP Case Study here
|Onchain Actions Driven||520,000+|
|Avg Cost-Per-Action||.29 OP ($0.40)|
|Unique Questor Addresses||100,000|
|New users acquired for Optimism||38,000|
Execution Strategy: [Describe the plan for executing including resources, products, use of funds, and risk management. This includes allocations for specific pools, eligible assets, products, etc.]
Highest quest volume protocols
Lowest Cost-Per-Action projects
Grant Timeline: [Describe the timeline for the grant]
Our plan for the grant is to experiment using our existing plan, iterate on the strategy, and scale the strategy.
|Phase||Month||% of Funds||Description||Milestone|
|Phase 0||October 20||N/A||Launch RabbitHole Arbitrum Quest Gateway||Launch Gateway|
|Phase 1||Nov 1 - Nov 30||25%||Deploy quests on a daily and weekly basis||500,000 transactions|
|Phase 2||Dec 1 - Dec 31||25%||Iterate on the plan based on learnings from Phase 1||1,250,000 transactions|
|Phase 3||Jan 1 - Jan 30||50%||Scale the rewards and double the supported projects in the Arbitrum ecosystem||2,750,000 transactions|
Do you accept the funding of your grant streamed linearly for the duration of your grant proposal, and that the multisig holds the power to halt your stream? [Yes/No]
Provide details about the Arbitrum protocol requirements relevant to the grant. This information ensures that the applicant is aligned with the technical specifications and commitments of the grant.
Is the Protocol Native to Arbitrum?: [Yes/No, and provide explanation]
Quest Protocol is deployed across multiple chains.
On what other networks is the protocol deployed?: [Yes/No, and provide chains]
Base, Ethereum, Optimism, Polygon
What date did you deploy on Arbitrum?: [Date of deployment]
May 23rd, 2023
Protocol Performance: [Detail the past performance of the protocol and relevance, including any key metrics or achievements, dashboards, etc.]
Protocol Roadmap: [Describe relevant roadmap details for your protocol or relevant products to your grant application.]
|Dynamic Reward Quests||Reward users based on transaction amount||October|
|Quest SDK||Make it easy for anyone to build their own quest platform and embed quests in their interface||October|
|Allowlist Builder||Make it easy for anyone to build their own custom allowlist, no data analytics skills required||November|
|Protocol Referral Rewards||Make it easy for referrals to earn protocol fees in addition to claim fees||December|
Audit History: [Provide historic audits and audit results]
Codearena results are here
Provide details on how your team is equipped to provide data and reporting on grant distribution.
Is your team prepared to create Dune Dashboards for your incentive program?: [Please describe your answer]
Yes. We have both an in-house data scientist and top Dune Wizards on contract to create dashboards based on program requirements + highlighting other areas of program performance.
Does your team agree to provide bi-weekly program updates on the Arbitrum Forum thread? [Please describe your strategy and capabilities for data/reporting]
Does your team acknowledge that failure to comply with any of the above requests can result in the halting of the program’s funding stream?: [Y/N]