SECTION 1: APPLICANT INFORMATION
Applicant Name: 0xetwas
Project Name: Sixdegree
Project Description:
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Sixdegree is the leading onchain data research company
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We are ranked number 1 on Dune Analytics and have worked with 25+ protocols on their data strategy, including Lens, ZKasino, Gnosis Safe among others and received grants from Dune Analytics as well as the Ethereum foundation
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We focus on user growth leveraging onchain data to drive retention / cac / cohort analysis and give actionable recommendations to increase onchain adoption
Team Members and Qualifications:
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0xetwas, co-founder, Bd & research
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Louis, co-founder, Lead researcher
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Spring, co-founder, Lead data wizards
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Julyan, co-founder, ML & Data wizards
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0xbi, co-founder, Senior Data wizards
Project Links: [Enter Any Relevant Project Links (website, demo, github, twitter, etc.]
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Recent research
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Zkasino dune dashboard: https://dune.com/sixdegree/zkasino-fully-decentralised-on-chain-kasino
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Retention: Chapter 1: Retention - A review by SixDegree of Airdrop and Liq… — sixdegreelab.eth
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CAC: Chapter 2: CAC - A review by SixDegree of Airdrop and Liquidity … — sixdegreelab.eth
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Case study ParaSwap and Onchain quests: Leveraging user behaviour insights to drive user growth for protocols by Sixdegree Case study Gnosis Safe: User engagement analysis - by Sixdegree and Louis Wang
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ParaSwap DAO onchain quests Proposal: PIP39 -OP Grant Application - ParaSwap PSP2.0 Quest On Quest Terminal(Rabbithole) - #15 by Cobo - Approved Proposals - ParaSwap DAO
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Dune Analytics: https://dune.com/browse/teams
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Website: https://sixdegree.xyz/
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Twitter: https://twitter.com/SixdegreeLab
Contact Information:
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TG: oxgummy
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Twitter: @SixdegreeLab
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Email: contact@sixdegree.xyz
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Do You Acknowledge That Your Team WIll Be Subject to a KYC Requirement?: Yes
SECTION 2: GRANT INFORMATION
Detail the requested grant size, provide an overview of the budget breakdown, specify the funding and contract addresses, and describe any matching funds if relevant.
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Requested Grant Size:
- 300k ARB
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Grant Matching:
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$50k matched in ARB by zkasino using their ARB treasury
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Grant Breakdown: [Please provide a high-level overview of the budget breakdown and planned use of funds]
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The entire grant will be distributed through Quest Protocol to users as rewards for completing onchain quests on ZKasino deployed on Arbitrum.
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The entire grant distributed through quest protocol for growth of Zkcasino
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Extensive literature has been written about the quest protocol and one can read further [here]
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Sixdegree will also fund the development of the discovery page that our team will market to our Asian and Western communities
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All quests will be available on the portal of Quest Protocol and others using the Quest Protocol infrastructure
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Funding Address: [Enter the specific address where funds will be sent for grant recipients]
- arb1:0x6C35179E09aD5EC7bCe17f62AD811F3a62b769fC
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Funding Address Characteristics: [Enter details on the status of the address, eligible address must be a 2/3 multisig with private keys securely stored]
- Multisig (SAFE)
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Contract Address: [Enter any specific address that will be used to disburse funds for grant recipients]
- QuestFactory contract: 0x52629961F71C1C2564C5aa22372CB1b9fa9EBA3E
SECTION 3: GRANT OBJECTIVES AND EXECUTION
- Key Performance Indicators (KPIs): [Specify the KPIs that will be used to measure success in achieving the grant objectives]
- Below is a summary of potential network fees and average CPA
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Note, the above table is based on assumptions using extrapolation of current user base and forecast. Please refer to (Source_1) and (Source_2) for more information.
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The number of transactions per user per month has historically been between 10-25.
- We use 10-15 in our assumption as base case
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Number of users per month for ZKasino has been up to 4,000 users per month across chains
- We use 3-5k in our assumption as base case as the onchain quests will sput growth
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The average network fee per action is $1.
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How will receiving a grant enable you to foster growth or innovation within the Arbitrum ecosystem?: [Provide details]
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Sixdegree Lab has been working with Quest Terminal by RabbitHole, a platform allowing high-velocity experiments called “quests”for few quarters. We have written an extensive analysis of our decision a few months ago available here.
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The table gives an overview of the difference between Quester Terminal and traditional CeFi solutions
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Sixdegree reviewed airdrops in recent research and found that airdrops have a churn up to 80% after only four months and with an average customer acquisition costs between 5-20k per airdrop holder in another research [Link].
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Hence, one-time airdrops have been proven to be not a great way to acquire and retain onchain users.
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On the other hand, iterative data-driven airdrop such as Optimisim ones and now Arbitrum ones have shown to have great success.
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This grant will create the opportunity to bootstrap RabbitHole’s Arbitrum Quest Gateway with a proper token distribution program and to support Sixdegree onchain user behaviour analysis.
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We plan on deploying quests to incentivize specific actions +25/-25% the price of gas cost, ensuring that we can grow the number of new users, engaging existing ones, and re-activating dormant ones.
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When Quest Protocol grows, projects in the Arbitrum ecosystem grow alongside it and reap the benefits.
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We will deploy quests to the Quest Protocol for the following projects with the following allowlist strategies:
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Note, for each application we will do a user segmentation and for each sub group select different onchain actions to increase DAU and onchain fees
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Below is an overview of how we score onchain user activity using activity and maturity with ParaSwap as example
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Justification for the size of the grant: [Enter explanation]
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Based on past 30-days data and for all chains (L1s & L2s), ZKasino is ranked 5th top grossing gambling application based on onchain volume with $15m [Source] of which c. 30% of its volume is on Arbitrum
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Based on past 30-days data on Arbitrum, ZKasino is the top gambling app with $4m+ onchain volume and 260+ number of unique active wallets (UAW) interacting or performing a transaction with a dapp’s smart contracts over a period of time.
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As ZKasino is expanding fast its product suite and the Quest protocol has gotten amazing traction, we think it gives a perfect opportunity to use this grant to drive sustainable growth for Arbitrum and ZKasino.
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Despite Arbitrum being a key market for Zkasino, only 6% of the total ZKasino UAW is from the Arbitrum ecosystem.
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With only 260 users on Arbitrum, ZKasino has only 0.2% of the total onchain gambling market with a size of 150k active users (source: DappRadar)
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As such, we believe there is a tremendous opportunity to acquire some Polygon ZKasino users, with a total of 4,000+ users base, and from the 150k+ onchain gambling market
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A 300k ARB grant will drive at least 5k+ ZKasino users. Onchain gambling users have some of the highest LTV per user and ZKasino will be their first entry to the Arbitrum ecosystem
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Lastly, we will use some of the grants to help acquire users from Asia where ARB has yet to expand fully
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Execution Strategy: [Describe the plan for executing including resources, products, use of funds, and risk management. This includes allocations for specific pools, eligible assets, products, etc.]
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We plan on deploying weekly/bi-weekly quests over the next 3 months while iterating on strategy each month to make sure we’re accomplishing our goals
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We will focus on ZKasino with some examples of tasks below
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Dice Master: Roll the dice 10 times.
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Coin Toss Champion: Flip the coin 10 times.
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Plinko Pro: Drop the puck 10 times.
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Slots Superstar: Spin the slots 10 times.
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Rock Paper Scissors Ruler: Play 10 rounds.
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Video Poker Virtuoso: Play 10 hands.
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Mines Maestro: Play 10 rounds.
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Starter’s Luck: Wager $100.
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Rising Star: Wager $500.
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High Roller’s Club: Wager $1000.
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ZKasino Elite: Wager $5,000
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Ultimate Player: Wager $10,000
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Daily Dare: Wager $100 daily for a week.
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Multi-bets do not count towards these missions.
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Only 1 transaction on-chain will be considered as 1 bet.
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Grant Timeline: [Describe the timeline for the grant]
Our plan for the grant is to experiment using our existing plan, iterate on the strategy, and scale the strategy.
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Funding Tranches: [Enter the number of funding tranches and percentage of total grant amount for each tranche]
- Please see above for the funding tranches and percentage of total grant amount for each tranche
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Milestone Descriptions: [Provide a brief description of the milestones for each funding tranche]
- Please see above for milestones and each funding tranche
SECTION 4: PROTOCOL DETAILS
Provide details about the Arbitrum protocol requirements relevant to the grant. This information ensures that the applicant is aligned with the technical specifications and commitments of the grant.
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Is the Protocol Native to Arbitrum?: [Yes/No, and provide explanation]
- Zkasino and Quest Protocol are deployed across multiple chains.
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On what other networks is the protocol deployed?: [Yes/No, and provide chains]
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ZKasino: Arbiturm, Polygon. It is planning to expand to go live zkSync Era when a VRF becomes available and later to go live on StarkNet and Polygon zkEVM as well.
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Quest protocol: Base, Ethereum, Optimism, Polygon
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What date did you deploy on Arbitrum?: [Date of deployment]
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ZKasino: Q2 2023
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Quest protocol: May 23rd, 2023
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Protocol Performance: [Detail the past performance of the protocol and relevance, including any key metrics or achievements, dashboards, etc.]
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ZKasino
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Zkasino is the most successful gambling protocol deployed on Arbitrum
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5.6m games played since inception
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29k+ users since inception
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500k+ transactions since inception
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$260m+ wagered on the platform since inception
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$5m+ profits since inception
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Quest protocol
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Protocol Roadmap: [Describe relevant roadmap details for your protocol or relevant products to your grant application.]
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ZKasino
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Audit History: [Provide historic audits and audit results]
- Codearena results are here
SECTION 5: Data and Reporting
Provide details on how your team is equipped to provide data and reporting on grant distribution.
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Is your team prepared to create Dune Spells and/or Dashboards for your incentive program?:
- Yes, as the number 1 team on Dune, we will drive transparency and create Dune Spells and Dashboards
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If not, how does your team plan to report grant data?:
- n.a
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Does your team agree to provide bi-weekly program updates on the Arbitrum Forum thread?:
- Yes
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Does your team acknowledge that failure to comply with any of the above requests can result in the halting of the program’s funding stream?:
- Yes