[TIDE][FINAL][STIP - Round 1]

Applicant Name: Silvio Busonero


Project Name: Tide

Project Description: Tide helps web3 businesses distribute incentives in a data driven way.

Every web3 business adopts token distribution and direct user incentives as a growth strategy. Most of the proposals for STIP are indeed budget request for liquidity mining programs.

However, liquidity mining can be hugely improved:

  • It is not data driven, making it easy for sybil and short term speculator to profit. Ideally this programs should be designed to attract effectively the best users
  • It is not optimized for engagement. Users are not (only) looking for better APR. Including mechanics popular in games such as reward randomization can boost campaigns by 10x
  • It is not sybil protected. There is a huge discrepancy between real daily active users and airdrops / quest participants. We need ways to boost human participation

Tide wants to solve these problems and has already relevant traction (and paying customers) in web3 (worked with the likes of LIFI, socket, 1inch, NFTperp).

Moreover, tide team recently joined the an incubation program sponsored by a US blue-chip company as it is looking to bring quest-based marketing to the broader web2 market. The announcement of this partnership will be next week.

Team Members and Qualifications:
Silvio - CEO. Former quant at Oliver Wyman (banking / aerospace)
Vincenzo - Chairman. Law background and experience in private equity
Paolo - CTO. 10+ years of experience managing technical team
Engineering team. 4 ultra competitive hackers with past experience in defi and web3

Project Links:

Contact Information

TG: silviobusonero

Twitter: silviobusonero

Email: silvio@fiveelementslabs.com

Do You Acknowledge That Your Team Will Be Subject to a KYC Requirement?: Yes


Requested Grant Size: 80k ARB

Grant Matching: No matching grant

Grant Breakdown: Using the funds to launch an acquisition and retention campaign on Tide

Funding Address: arb1:0xe199d0CA24306cFA5BAee371b821fE5B1edF3456

Funding Address Characteristics: Multisig 2/3

Contract Address: ERC20 factory. 0xfB51d25c88819E25EEA78933c82D3985835Eda95


Objectives: Grant will all be used to incentivize users’ participation in the various campaigns related to the Arbitrum Ecosystem. Up to now, incentives have often been misallocated, especially when involving quests based campaigns. Below we describe how Tide can ensure to reward authentic and engaged users only.

Key Performance Indicators (KPIs): [Specify the KPIs that will be used to measure success in achieving the grant objectives]

  • 250k New active users (with no previous arbitrum transactions)
  • 100+ campaigns
  • Integration of quest widget and SDK in 5+ projects
  • Grant of 40k OP to distribute tokens

How will receiving a grant enable you to foster growth or innovation within the Arbitrum ecosystem?:

Tide can help the Arbitrum ecosystem acquire and retain users with a new approach. The relatively small size of the grant can help us running A/B tests in quests and develop more sustainable ways to incentivize users in web3.

The grant will be used to fund a program of campaigns mainly focused on incentivizing on-chain activity and only accessible to relevant wallets based on their on-chain history . Each Tide campaign releases tokens (raffles and First come first served), NFT or souldbound rewards.

Tide program will feature some key differentiators:

  • Allowlists: Campaigns will be accessible only to users with a relevant on-chain history to mitigate bots and make sure authentic users are onboarded. (e.g. active users, advanced dex users, lending protocol users).

  • Gitcoin passport Integrating minimum gitcoin score allows to have more relevant users and to expand the campaigns reach

  • On-chain actions: The goal is to bring direct value to Arbitrum dApps and on-chain activity is the best way to do it. With Tide, it’s possible to automatically monitor any on-chain event (e.g Deposit 1000$ for 30 days in a pool, perform X swaps ) with no-coding requirements. Sophisticated on-chain tasks will also make sure only interested users will participate and further reduce interaction of bots). Projects are already building on-chain action quest themselves

  • Analytics suite: Our analytics and performance suite will be used to understand the impact of the campaigns & the kind of users that are participating. With this information, it will be easier to iterate on the campaigns and adjust them to maximize their efficiency.

  • Social actions: Tide support tracking of twitter and discord engagement to merge web3 activity with web2 social

The program be held in partnership with various projects of various size (Pendle, Unstoppable, 1inch, Socket, Magpie, Lyra).

Justification for the size of the grant: We request a relatively small grant to show positive results and iterate on next grant cycles. The average campaign size with ERC20 rewards is 1k $, as we are working with 10-15 projects over a 4 months period, we aim to do at least 50 campaigns.
Campaign example:

  • Allowlist: of polygon, op users not active on arbitrum. Bridge at least 1k on arbitrum via socket. Get raffle tickets for 1k ARB tokens
  • Allowlist: Gitcoin holders, telegram quest bot users. Swap on 1inch or Uniswap on Arbitrum
  • Allowlist: perpetual protocols users with no past GMX experience. Open a Gmx position
  • Allowlist: relevant twitter accounts. Task: retweet and reply to campaign post. Get rewarded based on number of followers

All campaign will be displayed in a whitelabel branded space for Arbitrum.

Execution Strategy:
The grant will be used over a 4 months period to create innovative on-chain campaigns to drive usage and traffic to the Arbitrum ecosystem.

Grant Timeline: We can get started 1 month after receiving the first funds

Do you accept the funding of your grant streamed linearly for the duration of your grant proposal, and that the multisig holds the power to halt your stream? Yes


Is the Protocol Native to Arbitrum?: No. Arbitrum was the first chain we deployed to and where we had some of our most successful campaigns (NFTperp, Arbitrum Odissey v2)

On what other networks is the protocol deployed?: Ethereum, Polygon, Optimism

What date did you deploy on Arbitrum?: September 2022

Protocol Performance:
50k MAU
60k NFT distributed to real users
100+ campaigns
20 active projects using tide campaigns and analytics

Protocol Roadmap:
Our roadmap for the next months is focused on:

  • Tide SDK and widget for branded quests
  • Telegram quest bot
  • Improve token distribution
  • Redo design system and application

Audit History: We haven’t done audits yet. We are not a complex defi protocol. Our contracts are open source and pretty straightforward.

SECTION 5: Data and Reporting

Provide details on how your team is equipped to provide data and reporting on grant distribution.

Is your team prepared to create Dune Dashboards for your incentive program?: Yes

Does your team agree to provide bi-weekly program updates on the Arbitrum Forum thread? Yes, we have strong in house analytical capabilities and we will provide periodic insights to Arbitrum forum

Does your team acknowledge that failure to comply with any of the above requests can result in the halting of the program’s funding stream?: Y


“The goal is to bring direct value to Optimism dApps” please edit for Arbitrum.

Will the campaigns be announced ahead of time?


Thanks - fixed
Added campaigns example. As we iterate a lot based on data, we can commit to a number of campaigns but we’d like to be flexible about the specifics

Hello @silviob thank you for submitting! Please make the following changes to your proposal to comply with the program rules.

  1. The funding address you provided is not a multisig as seen on Arbiscan . Funding addresses must be a multisig per the following program stipulation.
  1. Please provide the addresses of the contracts you plan to incentivize and a spending plan for how you will incentivize them as per

Are these the protocols you will work with in the incentive programme?

Can it give details of which activities under each protocol it will promote?

How does it intend to avoid double incentivisation, given that some of the protocols it names also apply for grants?

Hi Matt, thanks for the feedback.

  • Edited the multisig address
  • Added the contract will use to release tokens

Thank you for these changes! Your submission now meets all requirements to be considered for a snapshot vote.

Hello @silviob,

Now that your application has been marked eligible, please be advised of the remaining steps in the application process to be completed prior to the Review Period Deadline:

Please complete the following steps required for your application to proceed to Snapshot:

Once you change your proposal title to final, please tag an Arbitrum Foundation Forum Moderator (@ stonecoldpat @ cliffton.eth @ eli_defi) by the Review Period deadline to notify them of your proposal’s readiness.

Once marked as [Final], your application post will be locked by moderators and you will no longer be able to edit your proposal.

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@silviob Here is the updated process for changing your title.

To change your proposal to final, please tag an Arbitrum Foundation Forum Moderator (@ stonecoldpat @ cliffton.eth @ eli_defi) by the Review Period deadline to notify them of your proposal’s readiness to proceed from [Draft] to [Final] status.

Once notified, the Arbitrum Foundation Forum Moderator will adjust your title from [Draft] to [Final] status. Once marked as [FInal], your application post will be locked by moderators and you will no longer be able to edit your proposal.

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thanks for your feedback

yes we are in contact with their marketing teams and these are some of the protocols who will work with us (edited the list in the proposal)

Tide campaigns can work differently than standard liquidity mining. The targeting, the anti sybil and on-chain tracking makes it easier to incentivize real users.

We’ll examine case by case and avoid working with protocols that have current live incentives.

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@eli_defi @cliffton.eth @stonecoldpath

Proposal ready. For some reason cannot edit the title from the editor

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Post has been marked FINAL and locked.

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good stip here you need to grab it :ok_hand: :ok_hand: :ok_hand:

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Good luck olive! Congrats on the upcoming milestone.

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Our team is in favor of this proposal. We believe that the targeted use of this grant to incentivize user participation in campaigns specific to the Arbitrum Ecosystem is a smart move.

Tide’s focus on rewarding only authentic and engaged users addresses a critical issue of incentive misallocation that has plagued similar campaigns in the past. This approach is likely to yield a more committed and valuable user base for the ecosystem.


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TIDE has addressed the technical shortcomings of the proposal for STIP and has been selected as eligible. Additionally, the details provided about the protocol itself are sufficiently clear. We appreciate their decision to allocate the related grant budget for acquiring authenticated users on the Arbitrum network and their own protocols, and for setting this based on specific criteria. Therefore, at this stage, we declare our vote in favor of incentivizing users.

As ITU Blockchain, we wish to stay in touch with the TIDE team and organize community events.

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A minor edit,

We changed to multisig address to

It is a 2/3 multisig