Are We Overlooking Marketing in Favor of Development in Arbitrum?

[WinVerse]

Thank you for putting this up.

I agree that there is indeed a gap, but I’m not sure discussing a marketing grant and a development grant separately is the best approach.

I share Jojo’s sentiment here around marketing being planned since day 0.

@JoJo

Most of this tied to the fact that proposal are quite long to create, marketing should be planned since day 0, but is difficult to put an external agency, or a third party, on a proposal that doesn’t necessarily have consensus or for which you don’t know the outcome, because often times means having upfront unpaid work that might not have a compensation down the road.

However, I would suggest proposers find a way to bake marketing into their proposals — written in such a way that marketing starts immediately proposal passes onchain vote — before posting on Forum. Taking the STIP/LTIPP as an instance, there would have been a better possibility of passing the marketing initiative if it was baked into the original proposal rather than an entirely separate discussion for it. This is something program coordinators might want to start implementing going forward.