We generally agree that Arbitrum needs to improve its communication around key initiatives. As @JoJo pointed out, this became especially evident with the various incentive programs run by the DAO.
In our view, the main challenge lies in the fragmented nature of marketing efforts within the ecosystem, driven by the involvement of multiple stakeholders. Currently, communications and initiatives run in parallel across Offchain Labs, the Arbitrum Foundation, and the DAO. For example, the @ arbitrum account is the most effective channel on social media due to its substantial following and engagement. However, the DAO does not control this account and cannot compel its operators to promote campaigns or initiatives they have not directly reviewed. To address this, the DAO created the @ DAO_Arbitrum account, but it has struggled to gain significant traction.
While we’ve seen numerous marketing proposals over time, this issue of communication fragmentation remains unresolved.
Have you considered this challenge? If so, how do you plan to address it effectively moving forward?