Is not about convincing this “crowd” about spending on marketing. It is generally acknowledged that we have indeed a big gap on this topic, as we also show during stip/ltipp in which we were not able to allocate capital to a marketing agency.
Most of this tied to the fact that proposal are quite long to create, marketing should be planned since day 0, but is difficult to put an external agency, or a third party, on a proposal that doesn’t necessarily have consensus or for which you don’t know the outcome, because often times means having upfront unpaid work that might not have a compensation down the road.
@LunarStrategy might be worth to share your the insight you might have through your clients, these projects, or others. One thing I can add is that the dao is, indeed, moving toward that would also embed marketing as we see in the Mission, Vision, Purpose proposal that will have, after a phase 2 in which we will define goals, a phase 3 for both execution and marketing.
In the meantime, again, sharing your experience would be great, either here or if you want in the byweekly governace call that we will have tuesday at 04:00 PM UTC. Or in both 