Applicant Information
- Name of Applicant: Pedro Breuer
- Email Address: pedbreuer@gmail.com
- Telegram Handle: pedro_breuer
- Current Occupation/s: Lawyer / Arbitrum DAO Delegate
- Delegate details: DIP Application / Tally Profile
- Country of Residence & Time Zone: Argentina. GMT -3
Preferred Role within the Supervisory Council: Communications
Background & Skills
Provide a brief overview of your experience within DAOs and governance. Highlight any relevant leadership or organizational roles within Arbitrum, or other DAOs. Include how your experience has prepared you for the responsibilities of the Supervisory Council. (400 words max)
I started in DAO Governance two years ago when I joined the Defi_Latam team (now called SEED Gov) to participate in MakerDAO governance. I led the creation of the Sovereign Finance AVC, a special committee dedicated to engaging with the DAO’s key stakeholders, facilitating understanding of the DAO for MKR holders, and proposing changes to its rules. In 2023 alone, we hosted 26 subcommittee meetings, where we invited guests—both ecosystem actors, delegates, community members and external stakeholders—to discuss various aspects of the Maker ecosystem.
At the same time, I collaborated with the Seed Latam team in their involvement with the Arbitrum DAO, though my public and active engagement only began in October 2023 (just over a year ago). In January, I led SEED’s application and participation in the LTIPP as an advisor to protocols (and later in B.STIP), working alongside the outstanding @JoJo and @CastleCapital . This experience allowed me to connect with and understand the perspectives of the DAO’s various stakeholders.
In July of this year, I announced that I was no longer collaborating with SEED. Since then, I’ve been contributing to the DAO in a personal capacity. Currently, I am an active delegate, a member of the DIP as of this month (November 2024), and part of the Staking Working Group. If the DAO decides to proceed with my nomination, I will step down from the Working Group.
Explain how your skills align with the responsibilities of the Supervisory Council. Focus on your ability to oversee strategic priorities, manage resources, and handle communication or operations. (400 words max)
Since I began in governance, my contributions have primarily focused on fulfilling roles that required strategic oversight and resource management on one hand and serving as a point of contact between stakeholders on the other.
The role of the AVC was precisely to propose and debate the strategy and vision for the DAO. During LTIPP and B.STIP, we had to be highly resourceful to efficiently manage the available resources, especially since we received twice the number of applications expected. Every applicant received their feedback on time, in a fair, transparent, and publicly auditable manner.
My constant engagement with various DAO participants, both in Maker and Arbitrum, taught me the critical importance of effective communication among stakeholders. For the ARDC to succeed, transparency and effective communication are essential.
Any initiative must have clearly defined strategic priorities while maintaining the flexibility to iterate and improve over time. For this reason, I strongly support reflection, sharing lessons learned, and fostering debate to enhance initiatives—in this case, the ARDC. I will seek this iteration and feedback when the DAO needs to decide on extending the six-month term.
On a personal level, I have always been a supporter of order and transparency in Web3. To keep a diverse group of individuals and stakeholders aligned, communication and transparency are absolutely key.
This same perspective I shared some time ago fully applies to the ARDC.
Motivation & Strategic Vision
What motivates you to join the Supervisory Council, and what do you hope to achieve during your term? Explain why you are interested in a specific role (Communications or Operations) and how it aligns with your experience and skills. (300 words max)
As I mentioned when providing feedback on the proposal, I believe the work carried out by the ARDC during its first term was excellent. The main challenge for this second stage is to consolidate internal processes and improve coordination with all stakeholders to maximize resource utilization.
The ARDC should act as a support system, providing expert opinions and the necessary arguments to enable delegates to vote with the best understanding possible. It should be seen this way, ensuring that information and access for all DAO participants flow seamlessly.
I choose the communications role because I believe that coordination and communication among the various stakeholders are essential for the ARDC to remain a key player in the coming months. This is how I see it, and it’s the approach I have implemented in practice during my time with Maker and LTIPP/B.STIP.
What strategic priorities would you focus on during your term to ensure the ARDC meets its goals? How do you plan to contribute to aligning the ARDC’s activities with the broader objectives of the ArbitrumDAO? (500 words max)
The DAO will define the strategic priorities. The new model allows the ARDC to remain flexible and adapt to the DAO’s requests, thereby avoiding unnecessary resource expenditures.
My strategic priority will be to ensure that identifying and executing the DAO’s strategic priorities is as simple and seamless as possible. This way, a clear and established process for determining priorities can be set for the future.
That said, I will pay special attention to what the DAO ultimately defines as its mission, vision, and purpose. Every request to the ARDC will be evaluated based on those definitions and the fundamental values outlined in the DAO’s Constitution.
Lastly, during Devcon, I had the opportunity to attend a presentation by @EdFelten , who articulated with great precision how I believe the determination of priorities should operate:
In my opinion, the strategic priorities should address the six “big moves” identified there, always keeping as a north star the alignment of technology with user needs.
Role-Specific Responsibilities
Describe your approach to maintaining transparent communication channels with key stakeholders, including OffChain Labs, the Arbitrum Foundation, and the DAO. How will you ensure that updates on ARDC activities are accessible and meaningful to the DAO? Provide examples of past communication or stakeholder engagement efforts. (400 words max)
Transparent communication relies on collective willingness. From day one, I will focus on coordinating available communication channels to maximize the use of resources.
Transparency and awareness of the ARDC’s work are essential for the DAO to understand what is being done and ensure that it is reliable. For this reason, constant communication must reflect a proactive approach to transparency.
I will utilize all available channels and platforms to ensure updates and the status of the ARDC’s work reach every DAO participant. If elected, we will establish, together with the other Council members, dedicated channels to facilitate seamless communication.
I also believe that reports on the forum are crucial. The forum should be the first point of reference for anyone interested in learning about the DAO, so I will prioritize consistent reporting on the ARDC’s activities and plans.
Lastly, we will organize calls and meetings with the elected ARDC members to discuss priorities and ongoing projects. These sessions will aim to align all DAO participants and address any questions regarding the direction being pursued.
How would you design and implement a communication strategy to enhance the visibility of ARDC’s work? Describe how you would manage press releases, social media, and community calls to ensure clear and consistent messaging. Anything you would improve on current strategies? (400 words max)
External communication requires resources.
The first step is to enhance coordination between the DAO and the foundation, as they hold the primary communication channels under the Arbitrum brand. Over the past year, these channels haven’t been fully leveraged to raise awareness about all DAO initiatives and extend their impact.
During LTIPP, I coordinated multiple times with the foundation to publish various opportunities and the application process on their social media. The impact was significant.
The foundation controls Twitter and Discord, two tools that can be very effective in communicating the ARDC’s results outside the DAO. I don’t believe new communication channels need to be created, as that would only further fragment and create friction in accessing information. Instead, we should amplify the existing channels, which are already very effective.
Earlier this year, I had discussions about creating a shared communication calendar between the DAO and the foundation to align on initiatives. I believe this same approach should be applied to effectively communicate the ARDC’s results.
Additionally, I will reach out to Web3 media outlets to share and amplify the ARDC’s work results.
Lastly, something that I believe hasn’t been done is communicating both the decisions to execute and those to hold off on, along with the reasoning behind prioritizing one task over another. This will give the DAO the opportunity to stay informed about the requests the ARDC receives and its priorities, allowing members to voice concerns if they disagree with the direction being taken.
Priorization & Time Allocation
You will also need to evaluate and prioritise deliverables while assessing whether the time quoted by working members for specific tasks is reasonable. How will you determine which deliverables should be prioritised based on DAO needs, and how will you assess whether the time allocated for these tasks is appropriate? (400 words max)
This is a difficult question to answer, as the dynamics of the DAO and the market change rapidly, and what seems like a need today might not be as urgent in a month, with new needs emerging.
It’s crucial to always maintain flexibility and the ability to adapt to changes in the environment. The different stakeholders are very good at identifying their needs, and when it comes to prioritizing deliverables, the decision will be based on how well the requests align with the DAO’s mission, values, and purpose.
Regarding whether the time allocated for each task is adequate, the most important thing will be to create a system that prioritizes transparency in the decision to execute and complete work. Once a task is approved and started, it’s essential to communicate not only that work is being done but also how much time will be dedicated to it. This will allow the DAO to assess whether resources are being allocated appropriately or not.
There is no need to trust if communication and transparency are prioritized. On the provider side, when everything is communicated as transparently as possible, their incentives will be to show that their work is reliable and valuable.
Summary of Qualifications
In summary, highlight your key qualifications and explain why you are a strong fit for the Supervisory Council. Emphasise the skills and experiences that make you well-suited for either the Communications or Operations role, and how you will contribute to the ARDC’s success. (400 words max)
With over two years of experience in DAO governance, I have developed a robust understanding of decentralized decision-making processes and the strategic oversight required to guide DAOs toward achieving their objectives.
My experience has sharpened my ability to manage resources, drive stakeholder engagement, and navigate complex governance structures. Both in Maker and Arbitrum I have served in various capacities, including advisor, delegate, and member of governance working groups/committees, where I encouraged transparent communication, ensured fair resource allocation, and contributed to the DAO’s strategic direction.
In my role with the Supervisory Council, I would leverage my expertise to strengthen transparency and ensure alignment with the DAO’s MVP. I will focus on facilitating seamless information flow, maintaining close coordination with key stakeholders, and refining internal processes to ensure the ARDC’s work is transparent, effective, and aligned with the broader objectives of the Arbitrum DAO. Additionally, I am committed to maintaining flexibility to adapt to changing needs and priorities, ensuring that the Council can respond proactively to emerging challenges.
Overall, my experience in governance, resource management, and communication within DAOs makes me a strong fit for the Supervisory Council, where I can contribute significantly to both the strategic direction and operational efficiency of the DAO.
Lastly, I agree with kris comment:
If OpCo is ready during the ARDC’s mandate, we will work towards transferring ownership to them.