[Non-constitutional][RFC] ARB Incentives: User Acquisition for dApps & Protocols

gm, thanks @kamilgorski for putting this out and the considerable time spent on this.

I have a different views on how we should use your skills and platforms, and how to fund it:

  • I am in favor of a study to define how to efficiently attract users to apps that found PMF.
  • The goal should be building a playbook that works for the next 12-24 months that the DAO / Arbitrum Foundation can help when new builders come onboard.
  • The study should start from very specific and narrow use cases. Ex: onboarding new users to consumar apps (games, SocialFi, …) from various offchain sources.

Using incentives to attract existing onchain users is easy IMO - But how do we increase the pie? How do we bring net new users onchain? This should be the goal.

We should then start with a drastically lower budget. $100k range.
A $3m budget for a pilot sounds extremely risky.
With proven results and a defined playbook, move to the next niche. Experiment with something else.

Voting AGAINST the current proposal - very open to small, target experiments with your proposed approach in a future one.