After reviewing the proposal, I appreciate the comprehensive plan laid out for the year. However, I suggest a more experimental approach by initiating a trial period of one quarter instead of launching a full-year campaign directly.
This trial period would allow us to:
- Closely Monitor Impact: Assess the immediate effectiveness of the campaign on a smaller scale.
- Evaluate KPIs: Measure the success through specific KPIs tailored for a shorter period.
- Make Informed Decisions: Decide on the future of the campaign based on tangible results from this quarter-long trial.
After the trial period, with data on the campaign’s proven impact versus its spending, we can review the result. It would enable us to make a more informed decision about whether to continue, adjust, or halt the campaign, ensuring that the campaigns are in the best interest of the Arbitrum community and are both resource-efficient and impactful.