Proposal: [Non-Constitutional]: Building the Arbitrum DAO Creator Economy

Proposals
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Abstract

Our mission is to build a creator economy that amplifies exposure for projects contributing to the Arbitrum ecosystem while onboarding high-level contributors from various Web3 orgs throughout the wider Ethereum community, as well as web2 gamers/streamers to adopt consumer apps on Arbitrum, such as SankoTV. By highlighting funded projects, appchains on Arbitrum Orbit, consumer apps like SankoTV, and governance forum activity, we aim to inspire adoption, encourage DAO participation, and connect creators and brands with opportunities to build on Arbitrum. Leveraging OSPN - Open Source People’s Network, a collective of Web3 content creators, we will create targeted content to promote existing projects within the Arbitrum ecosystem on a YouTube account dedicated to this initiative and name the account “Arbitrum DAO Creator Economy.” We will also highlight appchains such as ApeChain, Rari Chain, and OpenCampus’ EDU chain, educate audiences on the benefits of launching their own appchains, and incentivize high quality forum engagement through non-transferable NFTs for providing valuable feedback on a regular basis, driving collaboration and innovation across Arbitrum DAO.

Motivation

Arbitrum DAO represents a platform that empowers creators and builders to achieve economic and digital freedom and innovation through secure, scalable, and decentralized technology. It offers a space where ideas can flourish without the limitations of traditional systems, making it an ideal environment for liberating creators and everyday entrepreneurs to explore the possibilities of Web3. However, current content about Arbitrum on platforms like YouTube largely centers around price speculation, creating a significant gap in highlighting the ecosystem’s true potential.

Our initiative aims to fill this void by producing content that showcases the full breadth of Arbitrum’s ecosystem, focusing on funded projects, appchains on Arbitrum Orbit, and consumer apps like SankoTV, and the top contributors of the DAO based on forum participation. We will also emphasize the capabilities of Stylus, an SDK kit enabling advanced smart contract development. Additionally, our content will highlight Active Delegates, such as Rika, 404 DAO, and Disruption Joe, as well as their impactful contributions to the DAO. By consolidating information and addressing potential information overload, we aim to curate content that is especially relevant to delegates, including interesting proposals they might otherwise miss.

Rationale

This proposal aligns with Arbitrum’s mission to advance secure, scalable, and decentralized applications by elevating community engagement and showcasing its projects and opportunities. By creating content that highlights funded projects, appchains, and consumer apps, we aim to amplify exposure for the ecosystem while onboarding gamers/streamers. Our focus on guiding communities to launch their own appchains on Arbitrum Orbit reflects Arbitrum’s vision of encouraging innovation through trust-minimized applications and its mission of bringing secure, feature-rich rollups to a broader audience.

The introduction of non-transferable NFTs to recognize top forum contributors embodies Arbitrum’s values of inclusivity and sustainability. By rewarding contributors based on the quality of their replies for topic discussions, this initiative promotes a user-centric and collaborative environment that empowers individuals to refine their ideas and actively shape DAO decision-making. This approach positions Arbitrum DAO as a leader in decentralized governance. It connects contributors to meaningful opportunities and inspires adoption across Web3 and beyond. Through these efforts, Arbitrum DAO becomes not only a hub for innovation but also a model of community-driven growth and collaboration.

Key Terms

  • Non-transferable NFTs: Onchain tokens that cannot be transferred, used to recognize contributors for their achievements within the DAO.
  • Top Contributors: Forum participants ranked by an algorithm that weighs the quality of their feedback, likes, replies, and total posts.
  • Vicarious Learning: The process by which contributors improve their proposals by analyzing and learning from feedback provided by top contributors on forum posts.

Specifications

We will utilize the following tools and platforms to execute this initiative:

  1. Content Creation Tools:
  • Adobe Premiere Pro: Video editing for long-form and short-form content.
  • Adobe After Effects: For motion graphics and animation.
  • Davinci Resolve Studio: For color correction and color grading.
  • Podcastle AI: Audio enhancement.
  • Suno AI: Royalty-free background music.
  • Photoshop: Thumbnails and promotional images for X and YouTube.
  • Envato Elements and Lordicon: In-video graphics and icons for engaging visuals.
  1. Data Management and Analysis:
  • Python, JavaScript, and MySQL: To gather and organize relevant forum data.
  • OpenAI API: To analyze forum feedback and rank contributors based on feedback quality, leveraging AI to provide sophisticated analysis.
  1. Recognition System:
  • An algorithm will be developed to rank forum contributors using metrics such as the quality of feedback (major weight), likes, replies, and total posts (minor weight).
  • Non-transferable NFTs will be issued for ‘Contributor of the Year’, ‘Quarter’, ‘Month’, and ‘Week’ to incentivize high-quality engagement. Backdated NFTs for prior years (e.g., 2022, 2023) will also be created.
  1. Content Distribution:
  • Weekly long-form videos and short-form clips will be distributed via YouTube and X.
  • Marketing Plan: Through engaging and strategic content released weekly on YouTube & X, we will promote projects built on Arbitrum, including appchains such as ApeChain, Rari Chain, and EDU Chain, by showcasing their benefits, use cases, and real-world applications. We will guide brands and communities on how to launch their appchains on Arbitrum Orbit, emphasizing simplicity, scalability, and potential for growth. Our outreach will include detailed video guides, actionable use case ideas, and visibility campaigns leveraging direct tagging of relevant brands and communities to maximize engagement.
    On YouTube, our content will focus on the entire Arbitrum ecosystem, moving beyond price speculation, while highlighting governance forum activity, consumer apps like SankoTV, and the opportunities available within the ecosystem. Each video will encourage viewers to explore Arbitrum as a platform for building and innovating. We will amplify our content on X through targeted tweets, and tagging relevant audiences. To further incentivize participation, we will distribute non-transferable NFTs recognizing top forum contributors for their valuable feedback and engagement as well.

Steps to Implement

  1. Data Collection, Analysis & Business Development / NFT Recognition System Development
  • Role Involved: Data Scientist/Developer/BD
    Description: Gather and analyze forum data weekly to identify trends, top contributors, and emerging opportunities. Utilize the OpenAI API to access feedback quality and rank contributors. Identify Web2 gamers/streamers that would make a great addition to the Arbitrum ecosystem, and make sure that they receive a shoutout within the weekly content we’re going to release on YouTube and X, to encourage them to get onboarded into Web3, in which our BD will handle the onboarding.
  • Design and deploy the algorithm to rank contributors and issue non-transferable NFTs for recognition.
  • Design the smart contract.
    Cost Allocation: 20,000 ARB
  1. Content Planning/Distribution and Script Creation
  • Role Involved: Content Creator
    Description: Develop a content strategy for weekly uploads, and also create scripts based on forum data and community input to highlight the top DAO contributors as well and create a section for also highlighting Web2 gamers/streamers that we have identified as good fits for onboarding into Web3. Use CharmVerse for script collaboration and OBS for recording.
    Cost Allocation: 30,000 ARB
  1. Video Production
  • Role Involved: Video Editor
    Description: Produce long-form and short-form videos using Adobe Premiere Pro, After Effects, and Davinci Resolve Studio, incorporating engaging visuals and professional audio.
    Cost Allocation: 17,500 ARB
  1. Graphic Design and Promotional Materials
  • Role Involved: Graphic Designer
    Description: Design promotional materials, thumbnails, and in-video graphics using Photoshop and Envato Elements to ensure consistency across platforms, and the design of the Non-Transferrable NFTs that rewards high-quality forum participation.
    Cost Allocation: 2,500 ARB
  1. Gamer Prize Pool for Streaming on SankoTV
  • Roles Involved: Data Scientist, Developer, BD
    Description: 3000 ARB Giveaway each Month for the top streamer on SankoTV
    Cost Allocation: 18,000 ARB (6 Months)

Total Grant Request: 88,000 ARB

Timeline

March - August 2025:

  • Weekly: Collect forum data, rank contributors, and produce/distribute one video per week. Issue Contributor of the Week NFTs
  • Monthly: Issue Contributor of the Month NFTs.

End Date: August 31, 2025

Overall Cost

The implementation of this proposal involves fixed costs to ensure the creation and delivery of our data-driven content, as well as the development of a contributor recognition system.

88,000 ARB

Team

@Melasin (Content Creator): Melasin is a content creator from OSPN with over two years of experience in the Web3 and DAO space, along with a background in translation, research, and coordination. He has contributed to Ethereum.org translations, worked as a researcher at OSPN, coordinated talents and onboarding, and honed his operational skills while serving as a Sobol editor for different projects to help improve workflow and member directory. He has also helped in gathering valuable resources used for hosting demos, podcast interviews, and client relationship management.

@jarisjames (Developer/Data Science/BD): Founder and Lead Developer of daospace with over three years of experience in the Web3 and DAO space. Jaris is a data scientist proficient in Python and SQL, with extensive expertise in building and integrating AI-driven tools to enhance DAO governance and community engagement. As the architect behind daospace, he has spearheaded the development of features that streamline information processing and promote active participation within DAOs. His deep understanding of governance dynamics and data analysis enables him to create tailored solutions that address the specific needs of DAO governance.

@_iamthompson (Video Editor): anointingthompson1.eth is a professional visual content creator with over 5 years of experience in long and short-form video editing. His proficiency spans top industry tools like Premiere Pro, DaVinci Resolve, OBS, Riverside, Huddle.01, Audacity, and the latest AI solutions for audio and motion graphics creation and film color treatment.

His journey as a video content producer includes a significant role as a video editor with several Web3 communities/projects (Blockchain Privacy AMA series featuring Modulus, Aleph zero, Idos, Secret Network, and Nym), Crypto Sapiens Podcast (Impact makers, and AWTY featuring Co-founder of Dune, Powerloom, and Good Dollar), Shapeshift AMAs in partnership with Chris Biele, where he was responsible for editing and post-producing their high-quality videos, AdiLabs educational content in partnership with OSPN, and Pushcast - a podcast by Push protocol where he has been responsible for all their various post-production and video editing/treatment etc.

Additionally, he was the main post-producer and video editor for the OSPN Beyond PFP podcast in partnership with RARI Foundation, which featured Vulkan from Apecoin DAO, the UMA x Apecoin DAO x OSPN partnership to create high-quality educational videos to highlight top AIPs and their authors.

See relevant links to past work here → https://www.youtube.com/@ospnHQ | https://www.youtube.com/@Positivethoughtspodcast

@PG-Designsage (Graphic Designer): Kolaade is an experienced visual designer with a strong background in graphic design, illustration, video editing, and branding. With over five years of experience using Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, Premiere Pro, and emerging AI design technologies, he has mastered industry-leading tools.

In the Web3 space, He is known for putting together amazing ideas that blend creativity and functionality. Notable projects include the pioneering logo and branding efforts for Jing.Cash—a design that seamlessly combines traditional symbolism with contemporary financial themes—and part of an exclusive initiative for Gated, an emerging platform for gated NFT experiences on Stacks. Additionally, he contributed to initiatives like the Enigma Event for Chomp, a Web3 gaming platform, showcasing versatility in event branding and user engagement strategies.

In addition to design, He has partnered with DeFi projects such as Moonlabs, Chain-Fi, and DefiGamecon, providing customized solutions ranging from digital marketing assets to strategic social media management. With a passion for blending aesthetics and functionality, He helps brands create meaningful connections between the Web2 and Web3 ecosystems.

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The proposal is very innovative, thank you for presenting it. I noticed that the incentive mechanism, especially the non-transferable NFT incentive, is quite creative. However, I would like to ask how you plan to define and evaluate the “quality” of participation and ensure fairness.

Additionally, the proposal does not clearly specify the metrics for measuring success, such as audience growth targets or the extent of community engagement improvements resulting from the NFT incentives.

The idea of attracting Web2 gamers and hosts is excellent. While the proposal mentions this direction, it does not clearly outline how to specifically incentivize or connect with them. A more actionable plan is needed, such as specific promotional strategies tailored to this group.

Lastly, the budget allocation seems heavily weighted toward content creation and data analysis, while relatively less is allocated to promotion and marketing, which might limit the content’s reach to the target audience. Would you consider increasing the budget and applying for the necessary amount in one go to ensure sufficient resources for promotion?

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Thank you for sharing this proposal. It feels like a breath of fresh air, and I’m glad to see it on the forum.

My main concern is that the ideas you proposed seem very basic and generic. It feels like they don’t fully understand the ecosystem. I’d like the proposal much more if:

  1. It included existing partners already posting about the Arbitrum ecosystem (like ANDAO, ArbitrumDAO, Hunter (videos) etc.).
  2. It opened roles to everyone. You could invite other content creators to join the program and act as a committee instead of service providers.
  3. It incorporated existing web3 tools like Jokerace. This would help you reach a broader crypto audience and attract creators from other ecosystems.
  4. It featured a web3 social dapp like Farcaster, which is gaining popularity. It would be great to see initiatives making use of it.

Overall, I really like this idea. I hope my suggestions are helpful and get included in the proposal. Looking forward to seeing it develop!

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We definitely need a stronger presence on social media to promote the Arbitrum ecosystem and to keep the community informed about current events and news.

However, I am concerned about the proposed budget of 88,000 ARB, especially given that it covers only a six-month period. This amount seems excessive for the scale of impact demonstrated by OSPN’s current YouTube presence, which features less than 24 videos with an average of only around 50 views each. This level of engagement does not yet justify such a substantial investment.

While I don’t want to discourage OSPN and acknowledge that raising wider awareness of Arbitrum is crucial, I would recommend starting with a smaller scale initiative. This could either be through participating in the Arbitrum Ambassador Program, which rewards contributions to the ecosystem, or by revising the budget downwards significantly.

If you consider reducing your budget, you might explore opportunities in Questbook’s season 3. There, you could apply under the domains of education, community growth, and events or even focus on the gaming domain to showcase games built on Arbitrum. This approach could offer a more appropriate framework to scale OSPN’s efforts, aligning better with demonstrated results/milestones and community engagement.

In summary, while the intention behind the proposal aligns well with Arbitrum’s goals, the financial and strategic approach requires adjustment to ensure alignment with community expectations and resource efficiency.

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Correct me if I’m wrong but isn’t this just a plain chatgpt style answer?

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I think you should wait for a new season in Questbook. The domain allocator can evaluate and decide with the PM if this proposal brings benefits to ARB.

The proposal is well-crafted and well-directed. Showcasing orbits and including content with NFTs is a great plus for users, as it helps them learn how to use the chain.

There’s definitely a solid marketing effort here, and the team looks strong. This could turn into something significant. However, from my perspective, the budget seems immense for the past work shown so far. A cost of nearly $3.5K per video seems quite high. We love marketing proposals, so I recommend adjusting your budget, creating detailed milestones, and applying again in Questbook.

Thank you for the proposal!

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Hey @Tekr0x.eth,

Thank you for taking the time to respond to our proposal. I really like the ideas that you suggested Opening up roles to everyone, especially content creators would be an ideal approach to establish a decentralized creator economy. We welcome the idea of Including existing partners such as ANDAO. Our mission is to onboard more content creators and run our media org like an open source software company. I was inspired by the vibrancy of the Linux community as I established OSPN (Open Source People’s Network) in 2023. We ultimately want to share info about the benefits of cryptography, how it empowers creators, and inspire more people to build onchain. We’re certainly willing to open up this initiative to include more content creators, while offering assistance with video editing, graphic design, research, and creating a system for rewarding DAO contributors that offers valuable feedback on forum, such as yourself with non transferrable NFTs for achievements such as “Contributor of the Week/Month.”

As far as incorporating Jokerace, we can use the platform to host competitions where people vote on their favorite dApps on Arbitrum, and we can reward the winner with a prize pool from the grant allocation. Also, in our proposal, we offered the creation of a prize pool for the top streamers on SankoTV in the amount of 18k ARB, but we can use that portion or more to fund Jokerace competitions instead, if there’s more community interest there.

Once again, thank you for your response, looking forward to adjusting the proposal a bit with your suggestions, and the other solid suggestions below by @0xDonPepe and @Gabriel to shape our proposal in a way that aligns with the DAO, and in a way that is much collaborative as well.

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gm @0xDonPepe,

Thank you for your response, and the Questbook suggestion. The budget is negotiable. We were also intending on allocating 18,000 ARB towards a prize pool to reward the top streamers on SankoTV throughout the 6 month period, and we’re open to allocating a larger prize pool to incentivize the use of other dApps within the Arbitrum ecosystem.

Also, we intend for the content to live on a dedicated YouTube channel, not the OSPN account. We plan to name the account “Arbitrum DAO Creator Economy” and open up the org for other content creators within the DAO as well.

I appreciate you and @Gabriel for suggesting the Arbitrum Ambassador Program and Questbook’s season 3. We can explore these options, but we’re also open to reducing or restructuring the distributions of the funds requested.

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the type of content proposed matches the scope of the education, growth and community domain of the next grant program. As other stated is a fit there.
But, beside this, there are some questions on the effective reach you might have through the channel, even tho is interesting using sanko for distribution, something quite positive to use on chain applications.
My suggestion would be to read previously approved proposals to understand metrics and base cases for a good application.

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Thank you @Melasin for bringing this proposal before the DAO and @jarisjames for your communication and openness to suggestions. We align with your initiative to promote Arbitrum to a broader audience and utility strategies whether is be your own, Jokerace, Layer3, or some other platform to incentivize the activity this proposal aims to promote. Given the broadness of this initial proposal, we agree with @0xDonPepe and @Gabriel that perhaps a Questbook Grants proposal under the community growth focus may be most appropriate. In this way, you will be able to test a particular vertical for an opening phase of this initiative, perhaps your example of SankoTV streaming incentives. This will enable you to reduce the budget as the need for all the full extent of each section such as a developed soulbound NFT system and data collection may be less necessary when focusing solely on simple, defined KPIs.

We suggest using this forum to gather insights into which specific content areas the DAO may find most important. For us, the effort to promote the currently live Orbit chain is the most beneficial for the Arbitrum Ecosystem which can in turn encourage other communities to launch their own appchains down the road. Given suggestions to focus on, we can work to define the KPIs for an initiative such as having the Arbitrum DAO Creator Economy Youtube channel reaching X,000 subscribers and have the intention of producing 4 videos a week from at least 3 different content creators (we really enjoy your emphasis on a community of creators here). This will be an iterative process, but with each phase, we are able to address feedback and grow to fulfill the vision of an open, empowering creator economy across Arbitrum.

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well… that’s what happens when comments are being taken into consideration for the Delegate Incentives Program. hopefully the @SEEDGov people would be able to evaluate these comments adequately and they would actually hurt more than they help the delegates score.

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The initial scope seems a bit broad. Focusing on a specific area, like promoting content from the Orbit chain, could make it more manageable and deliver faster results. For example, using the Orbit chain incentives as a pilot and concentrating the budget on this vertical could help test its effectiveness. Setting clear goals, such as attracting X new communities to build application chains, would also make the outcomes of the investment more tangible for the community.

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Hello! Thanks for your proposal.

Echoing some comments from fellow delegates, I believe that it needs some rework

  • The requested amount is too high
  • the OP’s social media platforms do not have enough traction to amplify it. It makes us wonder if this initiative’s reach will justify the costs.
  • It makes sense to go through a grant program, where the milestones and KPIs will be closely monitored.
  • provide more samples to attest to the quality of work
  • while I agree that it is hard to plan that much in advance, the content creation is a big part of the budget, and it should have a breakdown of items you know you will cover.

I hope this helps, and I wish you good luck!

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Thank you for your feedback! @kuiclub Focusing on promoting content from the Orbit chain as a pilot is a great idea. It will allow us to test what works, make improvements, and see results faster. We’ll also set clear goals, like attracting a certain number of new communities, and make sure our budget is balanced between creating and promoting content. We appreciate your input and look forward to putting these ideas into action.

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We recognize that this proposal is beneficial for the DAO in terms of marketing, as it aims to attract developers and others to maximize Arbitrum’s reach. However, we agree with other comments suggesting that the budget might be high for launching this project. Perhaps, in this initial phase, the NFT Recognition System could be omitted, and the project duration slightly extended.

Additionally, our team would find it valuable to see a sample of the content the team would produce collaboratively.

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I like the motivation behind this proposal, it’ll push the community to engage more when their contributions are recognized.

Also, the exposure from video content will help boost Arbitrum’s brand.

That said, just having a good motivation and a “successful” outcome isn’t enough to get the proposal passed :). I agree with other delegates:

  • There should be a clear plan for each role, the hours involved, the specific outcomes expected (both quality and quantity).
  • The budget of 88K seems high compared to the proposed roles and timeline 6 months.
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Thank you for sharing this proposal. I appreciate the thought and effort you’ve put into it. I definitely agree that strengthening Arbitrum’s content marketing is key to its success.

While I’m excited about the vision, I think it might be best to hold off on this specific approach for now. With @Entropy leading the MVP and SOS, it’s crucial that our marketing efforts are perfectly synchronized with those key initiatives.

I’m a bit confused about the role of forum data in identifying top contributors, given that creator activity will primarily happen on platforms like YouTube and X.

And while you mentioned the creator economy, the proposal seems to have a pre-defined team. If and when we move forward with this, I’d love to see a completely decentralized approach with lots and lots of creators generating content around the world - organically sharing the Arbitrum story - something like marketing ambassadors.

Let’s keep this conversation going! Once we have a clearer picture of our short-term and mid-term goals, we can revisit this concept and explore how it might best fit into the overall marketing strategy.

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Thank you, @Ignas, for your thoughtful feedback. We will soon update our proposal to reflect the valuable input we’ve received, ensuring it aligns with the DAO’s best interests.

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Thank you @Amira for your feedback! We appreciate your suggestion for us to adopt a decentralized approach and empower a diverse group of creators to share the Arbitrum story. As mentioned in the proposal, OSPN is a collective of Web3 content creator, and having more creators join the initiative will help boost our wider reach.

To clarify, top contributors on forum will be highlighted in our contents. This not only celebrates their efforts but also invites contributors from other communities to join the Arbitrum DAO and participate actively on our forum. This is part of our strategy, including showcasing app chains built on Arbitrum and onboarding gamers/ streamers into the ecosystem.

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I like the motivation, rationale and plan of this proposal, but as some other community members mentioned, I suggest first applying to the next Questbook Grants season, perhaps with a smaller scope and ask. After that, you could apply with a direct proposal to the DAO again (and justify a higher potential ask with results from the “pilot” run).

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