Executive Summary
Project name: AGDAO x Arbitrum: TikTok & X GameFi Sprint
Questbook application: Arbitrum, Web3 Gaming, and the Future of AI Integration
Website / socials: togetherfi.io (formerly HYPEit.io) | TikTok @agdaolabs | X @AGDAOLabs | X @DeFiholic | Instagram @AGDAOLabs
From August 30 to November 30, 2025, we ran a daily/weekly content sprint across TikTok and X spotlighting Arbitrum-native games, reaching a mainstream, Web2-leaning audience. We published 124 tracked posts (41 / 45 / 38 across the three months) plus 150+ TikTok Stories per month, covering more than a dozen Arbitrum titles including WildCard, Footium, Riftstorm, Spot Zero, EXE Arena, L3E7, TheLostGlitches and Tollan Universe. Combined views landed at 3,222,406 across the campaign. Note: HYPEit.io, referenced in our original application, has since fully rebranded to TogetherFi.io.
This grant let us put real weight behind the plan we pitched, funding the TikTok push, our X API and tracking tools, Discord/editor staff, and giving us room to launch weekly Gaming Nights, which werenโt in the original scope but became one of the campaignโs strongest formats.
1. Performance Against KPIs
| KPI | Projected (3 months) | Actual (3 months) |
|---|---|---|
| Content pieces (TikTok + X) | ~150+ combined | 124 tracked posts, plus 450+ TikTok Stories (untracked, no permanent links) |
| Total views | Benchmark: 1.3M in prior 2-month grant | 3,222,406 (953K / 1.19M / 1.08M by month) |
| Avg views per TikTok story | 250-350 | Top individual posts hit 25K-60K as the format matured |
| Tournaments / live formats | 3 tournaments | Shifted to recurring weekly Gaming Nights instead |
| Arbitrum games featured | 6 | 12+ distinct titles |
| New users / signups | 4,000+ | 18,088 referral clicks tracked in months 2-3 (month 1 used engagement metrics instead, see below) |
Month 1 wasnโt tracked through referral links yet, so we have direct engagement instead: 2,822 likes, 872 retweets, 2,093 verified comments and 383 bookmarks on X, plus 3,230 likes, 2,435 shares and 2,051 saves on TikTok. From month 2 onward we tracked through dedicated dashboards:
- Month 2: https://analytics.revv.gg/dashboard/paz6Xq7y5r03NErgkQoL/jBvKk64aNKAj5AbVrY3Z
- Month 3: https://analytics.revv.gg/dashboard/mz30vE21RGEDwZPBGaXA/74ryGEKV5qDKwJjv92aL
2. Qualitative Impact & Community Feedback
The biggest shift this cycle was moving from one-off content drops to a recurring presence. Weekly Gaming Nights became something people expected and showed up for, and we featured more than double the Arbitrum games we originally committed to. This video shows the format in action, attendance, setup, live streams: AGโก๏ธDAO on X: "๐ฒ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐๐ถ๐ฒ๐, ๐ผ๐ฝ๐ฒ๐ป ๐๐ต๐ฒ ๐๐ถ๐ฑ๐ฒ๐ผ, ๐ซ ๐ฐ๐ฟ๐ผ๐ฝ๐ ๐ถ๐ ๐ผ๐ป ๐บ๐ผ๐ฏ๐ถ๐น๐ฒ. ๐๐ช๐จ๐ฉ ๐ฉ๐๐ง๐๐ฌ ๐ค๐ฃ๐ ๐ค๐ ๐ฉ๐๐ ๐ฌ๐๐ก๐๐๐จ๐ฉ ๐๐๐ข๐๐ฃ๐ ๐ฃ๐๐๐๐ฉ๐จ ๐ค๐ ๐ฉ๐๐ ๐ฎ๐๐๐ง! ๐ญ๐ฌ๐ฌ ๐ฝ๐น๐ฎ๐๐ฒ๐ฟ๐ ๐ฟ๐ฒ๐ด๐ถ๐๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ถ๐ป ๐๐ป๐ฑ๐ฒ๐ฟ ๐ณ๐ฎ ๐ต๐ผ๐๐ฟ๐." / X
Top content:
- TikTok highlights: https://vm.tiktok.com/ZN8L7TNpb/ | https://vm.tiktok.com/ZN8Lv6Eyv/ | https://www.tiktok.com/@togetherfi/video/7492874613672807682
- Best X posts: WildCard, 37,000 views, AGโก๏ธDAO on X: "๐๐ฝ๐ถ๐ฐ ๐ช๐ถ๐น๐ฑ๐ฐ๐ฎ๐ฟ๐ฑ ๐ง๐ผ๐๐ฟ๐ป๐ฎ๐บ๐ฒ๐ป๐ ๐ฅ๐ฒ๐ฐ๐ฎ๐ฝ โก Yo, GM fam, the @arbitrum arena was on fire this week ๐งฏ @PlayWildcard just wrapped one of the most intense tournamentsto date, and it did *not* disappoint. From clutch drafts to last-second plays that had everyone" / X | Footium, 32,000 views, AGโก๏ธDAO on X: "๐๐๐๐ ๐ฐ๐ผ๐ฝ๐ฝ๐ฒ๐ฑ ๐ฎ new @Footium ๐ฐ๐น๐๐ฏ, ๐ฏ๐ฟ๐ผ๐๐ต๐ฒ๐ฟ๐ ๐คฉโฝ Previous owner was ๐๐น๐ฒ๐ฒ๐ฝ๐ถ๐ปโ on it... didnโt see the vision like @DeFiholic does. ๐ฅ๐ฎ๐ฟ๐ถ๐๐ #๐ฒ๐ฒ, ๐ฑ๐ต๐ฌ๐ฌ ๐๐ฒ๐ฎ๐๐, ๐๐ถ๐ ๐ฐ / ๐๐ฒ๐ฎ๐ด๐๐ฒ ๐ฒ. Used to chill ๐๐ผ๐ฝ ๐ฑ every seasonโฆ now itโs" / X
Notable Space: Footium X Space with the Footium CEO alongside our team, a strong example of direct builder access this grant enabled: AGโก๏ธDAO on X: "We ๐ฉ๐ซ๐๐ฏ๐ข๐จ๐ฎ๐ฌ๐ฅ๐ฒ ๐ก๐จ๐ฌ๐ญ๐๐ ๐ ๐๐ฉ๐๐๐ with @Footiumโ๐ฌ ๐๐๐ about two weeks ago! We had a great time, answered lots of interesting questions, and even ran a ๐ ๐ข๐ฏ๐๐๐ฐ๐๐ฒ where two lucky winners each received a club! all sponsored by @arbitrum. Hereโs a quick" / X
Social threads:
- Announcement: AGโก๏ธDAO on X: "๐๐ ๐ช๐ฒ๐ฏ๐ฏ ๐๐ฎ๐บ๐ฒ๐ฟ๐ ๐ Big news for the community: we just ๐ฆ๐๐๐จ๐ฅ๐๐ ๐ ๐๐ฅ๐๐๐ง๐ข๐ฅ ๐๐ฅ๐๐ก๐ง! This is huge, recognition and support to keep building, leveling up, and pushing Web3 gaming forward. ๐ To celebrate, weโre hosting a @PlayWildcard ๐๐๐ ๐" / X
- Wrap-up (strong community engagement): AGโก๏ธDAO on X: "๐ฎ๐ฌ๐ฎ๐ฑ: ๐ช๐ต๐ฎ๐ ๐ฎ ๐๐๐๐จ๐๐ข๐จ๐ฆ ๐๐ฒ๐ฎ๐ฟ for @AGDAOLabs ๐ฅ Weโre closing our ๐๐ต๐ถ๐ฟ๐ฑ ๐บ๐ผ๐ป๐๐ต as @arbitrum grantees, and itโs been ๐ป๐ผ๐๐ต๐ถ๐ป๐ด ๐๐ต๐ผ๐ฟ๐ ๐ผ๐ณ ๐ฝ๐๐ฟ๐ฒ ๐ณ๐ถ๐ฟ๐ฒ. From securing our ๐๐ฒ๐ฐ๐ผ๐ป๐ฑ ๐๐ฟ๐ฏ๐ถ๐๐ฟ๐๐บ ๐ด๐ฟ๐ฎ๐ป๐ ๐ถ๐ป ๐ฎ ๐ฟ๐ผ๐" / X
Continued momentum: The relationship with the ecosystem kept growing after the grant closed. A few highlights: a testimonial from Sinjin David Jung, founder of MAYG.io ( Sinjin David Jung on X: "While we've never paid any KOLs to push our game, we are very thankful to @arbitrum gaming grants for giving one to AG DAO and for them to invite us for a showcase game night. Also a big ๐ to AG DAO for organizing it. That being said, we will be announcing some marketing" / X ), a TheLostGlitches gamer testimonial retweeted by the game itself ( King on X: "me: I'll just try @TheLostGlitches for a few minutes also me: it's 2am approaching 3am and I still can't stop ๐ the graphics and game design are genuinely S-tier for a TCG. powered by Memory of Glitches and it shows! <every card feels intentional> still a beginner though ๐ " / X ), a month-long mini Footium league with real rewards distributed to players ( AGโก๏ธDAO on X: "๐๐๐๐๐ข @Footium is officially happening โฝ๐ฅ What started as 10 exclusive clubs for our guildโฆ has now turned into something much bigger. The interest has exploded, and other guilds are already in talks to launch their own leagues ๐ #Footium is ready to let communities" / X ), and paid educational sessions with Arbitrum partners like Bitget onboarding hundreds of new users ( AGโก๏ธDAO on X: "Happy new week yโall โ๏ธ We kicked off the week the AGDAO way, with an educational AMA alongside the #BidgetSEA team & builders talking all things Web3, UEX, DEX, CEX and breaking down the differences between them for the community. ๐๐ป๐ฑ ๐๐ต๐ฒ ๐ฐ๐ฟ๐ฎ๐๐ถ๐ฒ๐๐ ๐ฝ๐ฎ๐ฟ๐?" / X ). We also represented in person at ArbiLink during EthCC Cannes, meeting with the Arbitrum Foundation team ( Alpha on X: "Just wrapped an insane 3 days at #ETHCC[9] in Cannes ๐ซ๐ท Hit the main event, linked with legends & builders, swapped numbers and had real convos. Then pulled up to @arbitrumโs ArbiLink, unmatched energy, met the Arb crew ๐คฉ Big thanks to Arbitrum for the invite ๐ซถopened doors to" / X ).
3. Financial Summary
The $15,000 grant broke down as:
- TikTok production: $4,500 (30%)
- X campaign execution: $3,000 (20%)
- App subscriptions & ad spend: $1,500 (10%)
- Discord/staff, X API, editor costs: $3,000 (20%)
- Direct gamer rewards (Gaming Nights): $3,000 (20%)
The one real shift from the original plan: Gaming Nights werenโt a separate line item in the initial budget. Once we saw how well the format landed, we pulled $3,000 out of TikTok production (down from $7,500) and put it directly into prize pools for gamers attending those sessions, straight back into the community rather than overhead.
4. Future Plans & Continued Ecosystem Alignment
Weekly Gaming Nights stay as our anchor recurring event, and weโre continuing to grow our roster of featured Arbitrum games past the dozen-plus weโre already working with. HYPEit.io has now fully transitioned into TogetherFi.io, and weโre building out the Arbitrum creator/player hub there so on-chain missions and stablecoin payouts become permanent rather than grant-bound.
Our long-term plan hasnโt changed: reinvest earnings into community activity like tournaments and creator incentives. This grant proved the weekly format works at scale, and that momentum has carried into our current Arbitrum grant cycle, where weโre already seeing strong results on X and on the business side with TogetherFi.io.
5. Additional Remarks
All numbers in this report are pulled directly from our tracking sheets and revv.gg dashboards, nothing estimated or rounded up. Month 1 used direct engagement metrics while months 2-3 used referral link tracking, worth keeping in mind if comparing month over month.
Thanks to the Arbitrum community and team for the support this cycle, happy to answer questions on any of the numbers above.