Arbitrum Bites: Gaming Content Propulsion

DAO Programs & Initiatives Domain Allocator Offerings (prev Questbook)
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Hey Arbinauts, I’m Shelley, a gamer, content creator, and long time Web3 storyteller. I submitted a grant proposal to the Arbitrum Gaming DAO called “Arbitrum Bites: Gaming Content Propulsion” on Questbook, and I’d love your feedback.

I haven’t secured funding yet, and before I give it another push, I want to hear from the community:
**Does this kind of campaign matter to you? Would this help your project or the ecosystem?

**
:video_game: What is Arbitrum Bites?

Arbitrum Bites is a 3-month content campaign designed to amplify Arbitrum-native games through short-form videos built for TikTok and YouTube Shorts especially aimed at Gen Z and short attention span users.

The goal:
:backhand_index_pointing_right: Turn on-chain games into engaging, discoverable content
:backhand_index_pointing_right: Bring real players in through storytelling and paid reach
:backhand_index_pointing_right: Make Arbitrum gaming accessible for Web2 & Web3 alike

:mobile_phone: Key Deliverables

  • 24 bite-sized videos (60 seconds each)

  • 3 monthly recap blogs featuring the best Arbitrum games

  • Paid media support to drive reach and conversions

  • Analytics & engagement reporting each milestone

View my past work:
:movie_camera: TikTok: @shelleymaeph
:television: YouTube: @ShelleyMae

:brain: Why It Matters

Even though amazing games are being built on Arbitrum, many go unnoticed due to lack of visibility and accessible content.

This proposal tackles that with:

  • Content tailored to the TikTok generation

  • Monthly themed storytelling around active Arbitrum games

  • Ad spend to drive growth, not just organic reach

:money_with_wings: Funding Request: $15,000

Divided across 3 milestones (1 per month):

  • $5,000 each

  • 8 videos + 1 recap blog + paid media ads per milestone

  • Full engagement & milestone report monthly

Budget Breakdown:

  • Short-form production: $9,000

  • Paid ads amplification: $1,600

  • Motion graphics: $2,400

  • Sound design: $1,000

  • Strategy & ops: $1,000

:chart_increasing: KPIs & Target Outcomes

  • 100K+ total impressions across TikTok & YouTube Shorts

  • 500–2000 new users/conversions via clicks, follows, signups

  • CPM: $3–$8 | CPC: $0.50–$1.50 | CAC: $5–$10

  • Conversion rate: 1%–5%

:puzzle_piece: Why Me?

  • :trophy: Top 1 in Fableborne Creator Tournament

  • :memo: 4th place in Optimism Creator Contest

  • :video_game: Arbitrum Ambassador & recent Top 2 in their video contest

  • :movie_camera: Over 5 years of content creation experience with Web3 games like MAYG, Pirate Nation, Champions Ascension, Genesis Universe, and more

:heart_hands: Why I’m Posting This

It’s been 4 months since submission and while I’m still hopeful, I’d love the community’s feedback:

  • Would this kind of campaign help your game/project?

  • Should this be prioritized by the DAO?

  • What would you improve or adjust?

Let’s make Arbitrum the home of playable, discoverable, shareable games not just technically sound ones.

Thanks for taking the time :folded_hands:
– Shelley Mae

X: @shelleymaeph
TikTok: @shelleymaeph
Medium: @shelleymae
YouTube: @ShelleyMae

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