Below is a report of Layer3’s Arbitrum Adventure campaign, a collection of quests sponsored by the Arbitrum Questbook Grant program in the Education, Community Growth, and Events category. Through this campaign, in one month, Layer3 prompted 12,394 users to generate 56,007 transactions across 13 different applications on the Arbitrum One Network. In this report, we will delve into the intricacies of our project implementation and the tangible results that have been achieved.
Layer3 created 13 quests for the Arbitrum Adventure campaign. The dApps and onchain actions were as follows:
|Mint your Treasure Tag
|Add Liquidity on Stargate
|Swap on Trader Joe
|Swap to FRAX
|Trade on Shell
|Deposit on WOOFi Pro
|Swap or LP on Camelot
|Lend or Borrow on Timeswap
|Deposit on Vertex
|Deposit in a Strategy
|Trade or Deposit on Rysk
|Deposit on Umami
|Provide Liquidity on Gamma
Through these quests, Layer3 brought increased user engagement, greater discovery, and quality education for each of the dapps included in the program.
Layer3 conducted an in depth marketing campaign around Arbitrum Adventure.
Layer3 released the “Onchain Alpha: Arbitrum” Blog Post in correspondence with the Arbitrum Adventure campaign on January 11, 2024. The blog post was surfaced to over 21k subscribers on Mirror, 5.5k subscribers on Paragraph, and sent to Layer3’s 32k email subscribers via our newsletter.
Campaign Thread - 4.1k impressions
Stargate - 20k impressions
Camelot - 7.2k impressions
Savvy - 7.2k impressions
Umami - 14k impressions
Rysk - 12k impressions
Trader Joe - 14k impressions
Timeswap - 12k impressions
Vertex - 10k impressions
Shell Finance - 21k impressions
Gamma - 14k impressions
Treasure - 19k impressions
Frax - 12k impressions
Each of the quests were announced in Layer3’s Discord Channel with 160,000+ members
Layer3’s reach goes beyond the 33,905 quest completions. Our onchain impact can be measured using our Arbitrum Adventure Dune Analytics Dashboard to see how many times Layer3 users go on to interact with the specified dapps beyond the initial quest completion.
The Campaign ran from December 27, 2023 to January 27, 2024 and the users that participated in quest completions combined to account for over 56,000 completions in the time period.
These transactions were completed by 12,394 unique users, 2,287 had never interacted with a single one of the contracts specified in the campaign.
When the transaction counts on the contracts of the month prior to the campaign is contrasted to the month of the campaign, you can see a marked increase at the start of the campaign.