Arbitrum GAM3 Awards Sponsorship (Grant Report)

DAO Programs & Initiatives
1

1) Executive Summary

Name of your project: GAM3S.GG – GAM3 Awards 2025

Links:

Project Summary:
GAM3S.GG delivered the largest web3 gaming awards event to date, positioning Arbitrum as a core pillar of the global web3 gaming ecosystem through a full-scale digital and physical sponsorship of the GAM3 Awards 2025.

The campaign combined online content distribution, platform integrations, live event production, global broadcast, and on-site branding to expose Arbitrum to mainstream and crypto-native gaming audiences at scale. Arbitrum was featured consistently across voting, media, livestreams, physical branding, and post-event content, reinforcing its leadership in web3 gaming infrastructure.

The campaign was executed across 3 milestones, spanning pre-event buildup, live event execution, and post-event amplification.

Milestone 1 – Pre-Event Awareness & Voting Phase

  • Organic media and creator coverage

  • “Road to GAM3 Awards” social content

  • Announcement and feature articles

  • Dedicated GAM3 Awards page on GAM3S.GG

  • Arbitrum spotlight integrated across awards content

Milestone 2 – Live Event & Global Broadcast

  • Physical branding presence at the Manila venue

  • On-stage, livestream, and photowall branding

  • Global livestream broadcast

  • Live social media coverage and real-time posting

  • Post-event highlight reels and recap articles

Milestone 3 – Post-Event Distribution & Extended Coverage

  • Highlight video distribution

  • Award winner recap articles and media follow-ups

  • Extended coverage across GAM3S.GG and social channels

Impact of the Grant Funding:
Grant funding enabled full-scale event production, creative execution, media distribution, physical branding, livestream broadcasting, and post-event amplification, ensuring Arbitrum achieved both online reach and real-world brand presence at the largest web3 gaming awards event to date.

2) Performance Against KPIs

Full Sponsor Report:
GAM3 Awards x Arbitrum – Sponsor Report (Nov 2025)

KPIs Breakdown (Aggregated Across Milestones)

  • The full grant proposal with exact KPIs can be found here:

    • Organic coverage from gaming media & creators
    • Social media reach and engagement during voting and event week
    • Livestream concurrent viewers and total views
    • Platform traffic to GAM3 Awards pages
    • Post-event content views and impressions

Actual Results Breakdown

  • 21 awards categories

  • 62 finalists

  • 80 jurors

  • 700+ nominated creators

  • 900+ nominated games

Voting & Media Impact

  • 376K voters

  • 2M+ total votes

  • 80M impressions

  • 600K+ livestream views

  • 75K peak CCV

Milestone 1 Results

  • 30+ gaming media outlets and creators covered the GAM3 Awards (vs 15 KPI)

  • 30+ social posts generating 2.9M views (480% above KPI)

  • 25 announcement & feature articles with 77K views (208% above KPI)

  • 5 newsletter features reaching 100K+ unique readers (21% open rate)

  • Arbitrum Spotlight content reached 1.5M views (500% above KPI)

Milestone 2 Results

  • 300+ in-person attendees at the Manila event

  • Livestream broadcast achieved 75K CCV and 351K total views

  • Live event social coverage generated 2.7M impressions and 107K+ engagements

  • 20+ post-event recap articles and posts delivered 154K views (208% above KPI)

Milestone 3 Results

  • Highlight videos reached 698K views (589% above KPI)

  • Award winners recap content delivered 41K views (310% above KPI)

  • Extended coverage generated 797K impressions/views (218% above KPI)

3) Qualitative Impact & Community Feedback

  • Positioned Arbitrum as a foundational gaming ecosystem at the largest web3 gaming awards event globally.

  • Reached a mainstream-leaning gaming audience, significantly beyond crypto-native circles.

  • Reinforced trust with game studios, creators, and partners by delivering real visibility, production quality, and sustained post-event coverage.

  • Elevated Arbitrum’s brand through physical presence, livestream integration, and platform-native discovery, not just digital ads.

  • Strong positive feedback from partners, creators, and studios highlighting the professionalism, reach, and tangible exposure delivered through the event.

4) Financial Summary

Use of Grant Funds (% allocation):

  • 45% – Event production, creative assets, and content production

  • 25% – Livestream broadcast, technical production, and on-site execution

  • 20% – Distribution, media amplification, and platform placements

  • 10% – Campaign management, coordination, and reporting

Variance from Original Budget:
No material variance. Execution and spend remained aligned with the approved plan.

5) Future Plans & Continued Ecosystem Alignment

  • GAM3S.GG’s infrastructure and token ecosystem are built on Arbitrum.

  • Continued promotion of Arbitrum-based games across GAM3S.GG content, platform features, and social channels.

  • Future GAM3 Awards editions will continue to present the opportunity to highlight Arbitrum as a leading gaming ecosystem.

  • Execution has already begun on a follow-up Arbitrum grant focused specifically on awareness and user acquisition.

6) Additional Remarks

We sincerely appreciate the Arbitrum DAO’s support in helping bring the largest web3 gaming awards event to life. This campaign demonstrates that when web3 gaming is paired with high-quality production, mainstream-friendly storytelling, and real-world presence, it can compete at scale with traditional gaming events and media.

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