1.) Executive Summary
Name of project: NIKKI TRAN ARB GAMING
Links:
QuestBook: NIKKI TRAN ARB GAMING | Instagram: https://www.instagram.com/0atmewk/ | Twitch:https://www.twitch.tv/nikki | X/Twitter: https://x.com/oatmewk | Tiktok: https://www.tiktok.com/@oatmewk
Summary: Exploring different marketing strategies, deliverables to involve more creators on gaming on Arbitrum. Explored different methods used on my audience and different tools on social media outreach and ads.
Impact of the funding: The Grant covered editing, productions, ads, prize pools for game nights. This allowed me to experiment with different methods on getting my audience engaged.
2.) Performance Against KPIs
Original targets:
10K views on Instagram, shorts, TikTok
10k views on twitter posts about Arbitrum
4 streams with 1 hour minimums of arb products in a month
Results:
Qualitative Impact & Community Feedback
Milestone 1: Various games on stream, low impact (Produced how a typical sponsorship would)
Milestone 2: High impact, Focusing on 1 game for the month, organizing the whole month around the event brought in existing community members from the wildcard community + my streaming community engaged and invested with the game and streams around the event.
Found: You’re able to add a download now button to link to the app store on both Instagram and TikTok.
Milestone 3: 2 streams on My Pet Hooligans, 2 streams Bullet League
Milestone 4: The Beacon: an organized campaign by The Beacon, web 2 community members more invested in the beacon + attracting web 3 gaming audience from other ecosystems to participate in stream
Bullet League Game night with prizes: More people joined when prizes were introduced
Other-side - a lot of interest from non-participants as soon as we found a tour guide (someone to introduce us to what they’re building and they’re community driven game nights.)
Found: You can link a download button to the app store on a premiere twitter account (gold check mark)
Financial Summary:
10% Game night Prizes
10% Ads
10% Editing
70% Content
Future Plans & Continued Ecosystem Alignment:
When most of the Games are ready for marketing,
-
Start an Official Arbitrum Plays Twitch Channel and Discord
-
Sponsor other streamers to co-stream alongside official channels
-
Hire someone to stream alongside them or Stream on the official channels myself depending on 2 other factors
-
Someone on the team organizing briefs and campaigns for me
-
Someone to connect me to gaming teams ready for marketing
Additional remarks:
Challenges
Effectively collaborating with teams and coordinating campaigns, which resulted in content feeling isolated and low-impact
Notes
Paying for ads gets views and link clicks but a lot of the profiles also viewed my profile for credibility. Not only that but you have to make your links to the games primary or the only link for it to work on the ads. Which a lot of creators who regularly produce short form content will not do.