Executive Summary
Wayfinders successfully completed all milestones under the Arbitrum Gaming grant, meeting or exceeding all required deliverables and KPIs across three milestones in 2025. The program focused on creator activations, livestreamed events, and community engagement, resulting in 2–3× performance against targets. All milestones were completed on time and paid in full.
Project Name: Wayfinders x Arbitrum Gaming
Relevant Links:
https://www.twitch.tv/spikecollects
Questbook Proposals:
2025 Grant Proposal (Questbook)
2025–2026 Grant Proposal (Questbook)
Summary
Wayfinders partnered with Arbitrum Gaming to drive awareness, engagement, and user onboarding for Arbitrum-based games through creator-led content and live events.
The program centered on creator activations, livestreams, competitive events, and coordinated social announcements designed to introduce Web2 gaming audiences to the Arbitrum ecosystem. Across the grant period, Wayfinders met or exceeded all required deliverables and KPIs, resulting in full milestone payments and strong overperformance versus initial targets.
Grant Objectives
The primary objectives of the grant were to:
Increase awareness of Arbitrum-based games
Onboard new users through creator-led content
Drive measurable engagement and referrals
Execute repeatable events aligned with Arbitrum Gaming
Milestones & Deliverables
Milestone Requirements (April–June 2025)
Each milestone included the following minimum deliverables:
4 Spike livestreams
4 Spike short-form or long-form videos
2 Wayfinders Game Nights
2 announcements on Twitter/X
2 announcements on Discord
10 creator activations
KPI Targets per Milestone
125,000 impressions across Spike / Wayfinders content
25,000 impressions from creator activations
500 referral clicks tracked via UTM links
Performance Summary
All milestones were completed on time and met the stated deliverables and KPIs. Across the full grant period, overall performance exceeded expectations:
Over 1,000,000 total impressions
1,357 tracked referral clicks
47 creator activations
45 total content deliverables
Performance was tracked using creator-specific UTM links and documented in monthly analytics reports.
Execution Overview
Wayfinders focused on consistent delivery through:
Creator activations producing livestreams, short-form, and long-form content
Recurring Game Nights and competitive events
Coordinated announcements across social and community channels
This approach enabled steady momentum across all milestones while maintaining alignment with the approved proposal.
Games Supported
During the grant period, Wayfinders supported the following Arbitrum-based games:
Wildcard
The Lost Glitches
Pet Hooligan
Tollan Universe
Analytics & Reporting
Performance was tracked and reported through shared analytics spreadsheets covering May, June, July, and August 2025. Metrics included impressions, referral clicks, creator output, and event participation.
All reporting aligned with the measurement framework outlined in the original proposal.
Financial Summary
Grant funds were allocated across the following categories, in alignment with the approved proposal:
Content Creation 30%
Creator Activations & Tournament Cost 20%
Operations & Coordination 30%
Community Rewards and Misc. Cost 20%
We significantly surpassed expectations, delivering 2–3× our planned objectives.
Continued Work & Next Steps
Wayfinders has continued executing on this strategy beyond the original grant period and remains active in supporting Arbitrum-based games.
Most recently, Wayfinders launched the Wayfinders x Wildcard Series, a multi-week competitive event series supporting Wildcard. The series includes multiple qualifiers, weekly prize pools, and a Grand Final, building directly on the infrastructure established during the grant.
Wayfinders is also currently on track under its 2025–2026 Questbook grant, with Milestone 1 completed and paid.
Closing Remarks
Wayfinders thanks the Arbitrum Gaming team and the broader DAO for their support. This grant enabled a consistent, creator-led approach to ecosystem growth and demonstrated the effectiveness of combining creator activations with recurring live events.