Awesome post @jchanolm Some great insight can be seen from your post and I like your proactive approach that you already posted an implementation plan. But another topic was posted on the forum yesterday about Arbitrum’s Ecosystem Marketing Plans
It looks like many people/teams are thinking about how we can improve our marketing. Great to see that! 
But instead of each of us doing our own thing, it would be best to cooperate. The first thing would be to actively participate in the shaping of the strategy. To do that, we need to take part in the current Strategic Objective Settings (SOS). Is anyone here working on the SOS Matrix?
For example: Social presence was mentioned in @TempeTechie SOS submission (see Goal 2): [SOS Submission] Tempe Techie – Strategic Objectives
We can be active during the Feedback Period (April 9-30) to make sure marketing is included in the 2-year focus of the DAO. I think this is the best way forward.