Arbitrum SOS
Why
- Attracting and retaining builders should be our obsession.
- Anything else simply cascades down to this.
- Anything else is simply not sustainable without successful builders.
Current Situation
I believe Arbitrum become a powerhouse thanks to the efforts of Offchain Labs and an early mover advantage. If we want to keep thriving, profound changes are required for the DAO. The DAO must become one of the factors innovators choose to build here.
We must be an enabler for the new wave of onchain innovation that will happen in the next cycles - the founding layers for that success must begin today.
Priorities
Arbitrum must become the Home of Builders and the Home of Innovation.
Otherwise, we will constantly leak value to new, more exciting, ecosystem.
The Matrix is structured around 3 layers and 3 pillars
- App Catalyst: our most important layer. The DAO should empower builders to succeed
- The Platform: the DAO should amplify Arbitrum tech capabilities and act as its business catalyst. Note: not as a business development arm, a task where Offchain Labs and the Arbitrum Foundation are better suited
- Meta Governance: The DAO should move fast and effectively
Empower Builders to Succeed
1) Build Coherent Builders’ Funnel
Every builder creating something new mentally goes through this funnel and decides: “Where will my app be more likely to succeed?” We must make sure we check as many boxes as possible, promote the fact that we do, and be effective with it.
Objective: Streamline developer onboarding and retention from initial awareness through mainnet deployment, providing comprehensive resources, clear guidance, mentorship, and grants.
Importantly, the funnel must be a full innovation pipeline, coherent and continuous. Klaus from GovHack wrote about it here:
“One off and isolated efforts won’t work, systems thinking is required. We need a holistic innovation & growth program that has the above parts to attract & retain talent that is inspired & then supported to build with Arbitrum over the long-term.”
So far we’ve operated every single step as independent silos, while instead they should all be connected and reinforcing:
- Discovery & Education: Create matching system between innovators (people that come from various industries) and builders (with technical expertise to build).
- Ideation & Prototyping: Run targeted hackathons with clear challenge statements tied to ecosystem priorities, not just generic events
- Support & Growth: Flow promising teams directly from hackathons to grants/funding with dedicated mentors
- Launch & Integration: Provide deployment support, security audits, and immediate integration with established ecosystem projects
- Channel the best apps through go-to-market programs (see next objective)
Concrete examples of current disconnects:
- Of the Dev Tools funded by the DAO Grant Program, the vast majority are not available in docs, not visible in the Arbitrum Portal. What did we fund them for?
- Hackathon winners receive prizes but no clear path to continued development
We should also consider new types of support models: for example, streaming salaries (UBI style) to promising builders for 6 months rather than milestone-based grants, giving them stability to focus on innovation.
KPIs:
- Double active developers (defined as making 2+ commits/week to Arbitrum projects) within 12 months
- Maintain >30% conversion rate from initial engagement to mainnet launch
- 80% of all funded tools/infrastructure integrated into official documentation and portals
- 80% of funded projects are apps
- Launch 5+ initiatives to improve the current dev funnel
Ecosystems that are doing well from this perspective: Solana, Eclipse, MegaETH
2) Build Distribution Channels
Distribution is the #1 factor for builders to choose an ecosystem. I wrote fully about it here. Examples of great distribution channels:
- Launching an app on Base can give you up to 100k users on testnet thanks to their Coinbase Wallet.
- Launching on Abstract Chain means it gets live streamed by hundreds of creators.
- Launching on Solana means you get support by Alliance Dao and now Nikita Bier
- Lunching on Kaia gives yous access to 300m users on the Line app
While building a wallet/digital channel ourselves can present challenges not suited for a DAO (ex: creating a wallet is easy, having it reach 100m users require skills/resources/conditions that only the open market can solve), we should onboard partners (Wallets, App Stores, Portals, …) that give exposure to Arbitrum Apps: can we, for example, create referral programs that share fee profits with those channels?
We should look at offchain distribution as well. How can we connect a local community in South America with P2P apps built on Arbitrum? How can we connect a network of taxi drivers to encourage them to receive payments on Arbitrum?
I propose a three-pronged distribution strategy:
- Strategic Channel Partnerships: Identify and incentivize existing platforms (wallets, exchanges, fintechs) to showcase Arbitrum apps prominently
- Create revenue-sharing models where channels receive a portion of fees generated
- Provide technical integration support and co-marketing budgets
- Community-Based Distribution: Target specific user communities with relevant Arbitrum apps
- Identify 5-10 high-potential vertical markets (ex: creators, gig workers, gamers)
- Partner with community leaders to develop tailored onboarding experiences
- Onboarding Experience: Optimize the path for new users
- Support decentralized onboarding tools (like zkP2P) that enable smooth entry to Arbitrum
- Work with OCL and AF to streamline institutional and fintech onboarding - this is something the AVI team has already started and must be reinforced.
KPIs
- Secure 3–5 strategic distribution channels / programs within 12 months; onboard 2m+ new users via these channels in 24 months.
- Experiment with 5+ offline distribution channels: onboard 500k new users via these channels in 24 months.
- Achieve full onboarding of a user with funds to Arbitrum in < than 60 seconds
Ecosystems that are doing well: Base, Abstract,
3) Support DeFi Renaissance: Increase Liquidity & Connectivity
Arbitrum must become the place where idle & productive liquidity sits. Making sure it’s well connected (via solvers’ liquidity to all ecosystems, Arbitrum should become a market-passage for any DeFi flow: onboarding, earning yield, offboarding, moving to another chain, trading).
We used to have the DeFi crown, measured not only by TVL but also by new experimental DeFi products that compose with existing ones launching on Arbitrum first. Now Berachain and other ecosystems are taking mindshare. Attracting sticky liquidity should be the base stepping stone to build a new wave of innovation.
Our strategy prioritizes four key liquidity sources:
- Stablecoins: Deepen liquidity in major stablecoin pairs and expand to 20 local currencies with sufficient depth
- RWAs: Establish Arbitrum as the premier layer for tokenizing real-world assets including stock markets
- Retail: Create pathways for broader participation in Arbitrum DeFi
- Institutional capital: Support OCL’s efforts to attract traditional finance participants
Beyond direct liquidity incentives, we will explore and establish where appropriate a support for the business development work that Offchain Labs and the Arbitrum foundation are better fit to provide:
- Institutional Enablement
- Fund compliance and regulatory tooling development that OCL can leverage with partners
- Support bridging infrastructure optimized for institutional capital flows
- Investigate establishing a regulatory working group that collaborates with OCL
- Risk Reduction Mechanisms
- Support protocol insurance/guarantee mechanisms addressing institutional concerns
- Fund security improvements for DeFi infrastructure critical to ecosystem growth
- Crosschain Liquidity
- Ensure solvers of the Chain Abstraction Program always have sufficient liquidity and tools to operate
- Provide the smoothest onboarding path towards Arbitrum or Orbit chains
- Support protocols that facilitate efficient capital movement across the ecosystem
- Yield Innovation
- Initiate competitions for the best yield in various assets to stimulate innovation
- Encourage composability and new primitives through targeted challenges
- Reward protocols that maximize capital efficiency while maintaining security
Objective: Establish Arbitrum as the liquidity hub for all DeFi activity by expanding currency support, enabling institutional adoption, supporting crosschain flows, and fostering yield innovation.
KPI:
- Add $10B+ in net new sticky TVL across DeFi, RWAs, and institutional channels within 24 months
- Support liquidity for 20+ local currencies with sufficient depth for meaningful trading
- Ensure Chain Abstraction solvers maintain 99%+ successful transaction rates
- Achieve 5+ major traditional finance integrations with Arbitrum DeFi protocols
Other ecosystems doing well in creating attractive yield: Berachain
4) Align More Strictly with Offchain Labs and AF
The Arbitrum ecosystem has three major pillars: the DAO, Offchain Labs (OCL), and the Arbitrum Foundation (AF). Currently, these entities often operate in parallel rather than in concert, missing opportunities for synergy.
We must transform this relationship from occasional coordination to deep strategic alignment:
- Regular Strategic Coordination
- Establish quarterly joint roadmapping sessions
- Create shared visibility into each entity’s initiatives
- Complementary Resource Allocation
- Structure DAO initiatives to amplify OCL’s technical innovations
- Coordinate funding priorities to avoid duplication
- Unified Builder Experience
- Design a seamless journey for builders across Arbitrum touchpoints
KPI:
- Quarterly joint strategic roadmap meetings
- Map user/dev journeys across all Arbitrum touchpoints
Give premium to ARB
A strong ARB token is a necessity for the sustainability of the DAO and the ecosystem. Better price also attracts more mindshare and is the reflection of a healthy ecosystem. However, it is unlikely that any fees generated by Arbitrum as a platform would constitute enough reason to sustain an increasing ARB price. What we must do is attaching additional premium factors to ARB.
5) Promote a Network of Onchain Businesses
We must foster a thriving ecosystem of interconnected businesses leveraging Arbitrum as a platform. Right now I see a lot of isolated efforts from apps, with an uphill battle. Camelot started a great initiative with the Orbital Alliance, but we must embrace and expand this as a DAO on all fronts.
Creating a network effect requires several strategic initiatives:
- Ecosystem Integration Standards: Establish technical standards for protocol interoperability, similar to how Base is building tight partnerships with Farcaster, encouraging builders to adopt their standards so interconnected apps can go viral.
- Composability Incentives: Create targeted rewards for protocols that integrate with multiple Arbitrum ecosystem applications, encouraging active composability with existing protocols.
- Unified Marketing Presence: Spend resources to bring Arbitrum apps to Ethereum events with shared booth presence, creating a unified Arbitrum ecosystem narrative. This already happens at the Arbiverse event - We can extend it to main events too, giving exposure to apps that would not be able to afford sponsoring booths.
- Protocol-Owned Liquidity: Encourage programs that obtain POL with ARB-Top Arbitrum tokens, ensuring sustainable liquidity for the ecosystem.
- ARB Integration: Support projects that use ARB as collateral/pair, enhancing the token’s utility within the ecosystem.
- Support for experimental markets: the DAO could provide backstop funds to incentivize new markets with new primitives (ex: real estate used as collateral for loans).
Projects that do well in this area: OHM, Curve
KPI:
- 25+ protocols providing active liquidity for ARB trading pairs
- 10+ successful cross-protocol products launched leveraging ecosystem composability
- Host unified Arbitrum ecosystem presence at 3+ major industry events annually
6) Make Staked ARB an Index of Arbitrum’s Success
The work to launch staked ARB is in progress. We should transform ARB staking into a representative index of the Arbitrum ecosystem’s overall economic health, driving utility, demand, and long-term holding.
We will explore multiple mechanisms to achieve this:
- Protocol Fee Sharing: Direct a portion of ecosystem fees to staked ARB holders
- Treasury Diversification: Develop our treasury into a more diversified basket of assets (equity, yield-generating positions, strategic investments)
- Staking Derivatives: Support the development of liquid staking derivatives that maintain ARB exposure while providing additional utility
KPIs
- Achieve ≥25% circulating ARB supply actively staked within 24 months
- Establish yields for stakers derived from ecosystem partnerships
- Create 3+ unique utility cases for staked ARB beyond governance
Projects that are doing well in this area: Gnosis DAO
7) Transition to Structured Investment Programs (equity/token) instead of Grants
Our current grant model is not effective:
- the upside for the DAO is limited: if a funded project is successful, it’s impossible to guarantee that builders will not expand to new ecosystems.
We must find ways to retain value whenever we fund a new project. AVI, the Gaming Catalyst Program are working in this direction, and we should apply their learnings through all grants/liquidity programs. While there might be some initial bureaucratic burden, the long term benefits cannot be denied.
This transition requires a focused approach:
- Standardized Micro-Investment Framework for smaller tickets (>$25k and <$100k):
- Develop a non-negotiable “Micro-SAFE” template with minimal friction
- Create standardized Letter of Intent for pre-incorporation projects
- Establish a process for minimal management burden for the DAO
- Apply AVI Learnings for Larger Investments:
- Adapt proven structures from AVI for ecosystem-wide implementation
- Create streamlined processes that don’t burden the DAO
- Value Capture Fundamentals:
- Establish minimum equity/token percentages based on funding amount
- Implement performance-based vesting schedules tied to ecosystem growth
- Create clear terms around future funding rounds and exits
- Portfolio Management Approach:
- Track investments through a unified dashboard
- Develop lightweight reporting for founders
- Build support network for portfolio companies
KPI:
- Convert 80% of ecosystem funding > $25k into investment-based models by end of year 1
- Build portfolio of 30+ successful funded projects within 2 years
- Create standardized investment templates that can be deployed in <48 hours
Innovation & Sustainability
8) Catalyze Creative Innovation via Stylus
Arbitrum Stylus gives developers new forms of expressivity, which enables them to create types of applications previously impossible onchain. The Rust/WASM developer market is an order of magnitude bigger than the Solidity dev market. We should leverage that and attract devs to create new things across all realms (onchain art, apps, games, AI) with the ingenuity to succeed.
The DAO approach to unleashing developer creativity through Stylus:
- Build Essential Building Blocks
- Fund development of Stylus-compatible versions of popular Rust libraries
- Create bridges for widely-used frameworks (Bevy for games, Yew for web apps)
- Establish performance benchmarking tools to showcase Stylus advantages
- Develop middleware that simplifies complex operations (ML inference, physics, graphics)
- Themed Innovation Competitions
- Run quarterly challenges with narrow, high-impact focus areas:
- Generative Art & Creative Coding
- AI & Machine Learning Onchain
- Performance-Critical Gaming Components
- Real-World Data Processing
- Partner with non-crypto organizations (museums, game studios, data science groups)
- Structure competitions to reward both technical achievement and user acquisition
- Showcase winners at major industry events
- Run quarterly challenges with narrow, high-impact focus areas:
- Targeted DevRel Programs
- Create dedicated outreach to Rust communities (Reddit, Discord, GitHub)
- Develop migration guides for specific domains (game dev, WebAssembly, systems)
- Fund Rust experts to create educational content and mentorship
- Establish presence at Rust-focused events and conferences
- Build “Stylus Champions” program to recognize technical excellence
Projects already pioneering in this area: Fluent, MegaETH
Objective: Unleash developer creativity through Stylus, enabling a new generation of high-performance applications that weren’t possible with previous smart contract languages.
KPIs
- 10+ Stylus-native innovative apps attract a total of 100K+ active users
- Establish 5+ essential Stylus infrastructure libraries with 1000+ developer integrations
- Run 4+ themed competitions annually with increasing participation
- Grow Stylus developer community to 5,000+ active participants
9) Expand and Future-Proof Network Infrastructure (AI infra, privacy, dePIN)
While Arbitrum One has seen momentum mostly in the areas of Gaming and DeFi, there are already several promising Orbit chains focused on AI, privacy, SolverFi, and dePIN infrastructure. Rather than competing with these initiatives, the DAO should act as an enabler and coordinator to maximize their impact.
Our approach must strictly follow OCL’s technical guidance while complementing their efforts:
- Support Existing Orbit Infrastructure
- Help existing infrastructure Orbit chains with marketing and business development
- Fund case studies demonstrating real-world applications of these specialized chains
- Create outreach programs targeting traditional industries that could benefit from these solutions
- Explore crossorbit collaboration
- Strategic Infrastructure Acquisition
- Explore opportunities for acquisitions or tight partnerships (similar to OCL and Fhenix)
- Investigate purchasing platforms for TEEs to enable private transactions/computation
- Consider strategic investments in infrastructure projects that could benefit from tight Arbitrum integration
- Ride the AI Wave
- Run AI agents hackathons focused on onchain AI use cases
- Fund integration of popular AI models with Arbitrum for verifiable computation
- Support development of AI orchestration layers that could leverage Arbitrum for coordination
- Create specialized educational content for AI developers about blockchain integration
- Ride the Intent wav: computing and market structures are moving offchain. We are seeing this with intents (see the Universal Intent Engine), DEXs, and other new architectures.
- Explore partnerships with intent-based architecture systems
- Run dedicated events
We must recognize that OCL has the expertise to guide infrastructure development. The DAO’s role is to amplify their technical roadmap through community building, education, and strategic funding.
KPI:
- Onboard 3+ major infra projects in AI, privacy, or dePIN within 24 months
- Establish 5+ successful case studies of real-world infrastructure applications
- Run 4+ infrastructure-focused hackathons with industry partners
- Create documentation and standards that unify the Arbitrum infrastructure ecosystem
10) Establish Clear and Accountable Workstreams Under OpCo Oversight
While OpCo has been approved as a jack of all trades, we can apply it specifically (for the first 2 years) as an umbrella oversight committee that controls various workstreams, with capacity to project manage and coordinate the different parties.
To maximise OpCo’s effectiveness:
- Structured Workstream Framework
- Reorganize DAO initiatives into clear workstreams directly aligned with SOS priorities
- Each workstream has defined leadership, accountability metrics, and regular reporting
- All workstreams require transparent milestone tracking and quarterly objectives
- Sustainable Funding Model
- Implement continuous funding streams for established workstreams to provide stability
- Allow OpCo to recommend stream adjustments based on performance metrics
- Reserve DAO voting for strategic decisions, not operational adjustments
- Clear Division of Responsibilities
- Delegates: Approve new workstreams and strategic direction
- OpCo: Provide oversight, coordination, and operational support
- Workstream Leads: Execute within their domain with clear performance targets
This streamlined approach maintains OpCo’s approved mandate while creating a more scalable operational structure for the DAO.
KPI:
- Establish framework for workstreams within 3 months of OpCo operationalization
- Convert at least 5 existing initiatives to structured workstreams in first 6 months
- Achieve ≥80% milestone completion rate across all workstreams annually
*Note: this will be a working document until deadline. *
Please get in touch (Twitter/TG/Forum) with any type of feedback to improve it