Social Media Fellowship - Communication Thread

Genesis of Fellowship group:

The fellowship was enabled by the Arbitrum DAO onboarding group and all members of the group were matched to this group based on the interests and skills they have presented in the ArbitrumDAO onboarding calls.

Important documents:

Composition:

Our ArbitrumDAO | Social Media Fellowship is composed of 7 people from 5 countries each with valuable, diverse skill sets and expertise. All these details are outlined in the Master doc @ZER8 is the Gandalf of the group assigned with organizing, leading and guiding the group into success.

Objectives:

At present, we are following the guidelines of the Fellowship and have the soul purpose of finding the best way to define the “core” objectives of this group. To do this we are both researching how other ecosystems are tackling this(if they are), what social media outlets we currently have as an ecosystem and how can we create a strategy that actually helps Arbitrum DAO!

My goal as the Gandalf is to enable a collaborative medium in which all the contributors can:

  1. co-work on identifying the current social media needs
  2. co-design a strategy that we can use to fill in any communications gaps and hopefully increase the reach of the current outlets the Arbitrum ecosystem and the DAO has.

Some possible outcomes:

  1. Create a strategy that “makes” sense for the current phase of the DAO. To do this we will gather data and feedback from delegates as well as contributors involved in social media related acitivities in the DAO.
  2. Expand Arbitrums reach on new “native web3” socials: Lens, Farcaster, Linkedin, etc and on web2 socials: Instagram, Facebook, etc. There are numerous Arbitrum language specific groups on web2 socials that have a LOT of members.
  3. Allow the DAO and community members to step in and contribute
  4. Creating a decentralized bounty board in which community members can propose valuable ideas and also work on them.
  5. Attempt to decentralize the social media group over time and create a “headless” brand for the Arbitrum DAO worldwide.

What would short term success look like:

  1. Gathering feedback
  2. Mapping out urgent needs, gaps we have in Arbitrum DAO comms
  3. Expanding to Farcaster and Lens. We can also leverage the Farcaster frames 500k retro.

What would medium-long term success look like:

  1. Allow the DAO to submit requests to the group and overtime decentralize the "management’ or at least “content” creation
  2. Enable anyone to launch a local chapter for Arbitrum DAO and be able to clearly measure their success by creating a funding round using QF. This way we can enable the best social media managers, content creators to step in. The Arbitrum community will decide who are the best ones and how much they should be funded!
  3. Exponentially increase the reach of Arbitrum DAOs social media presence, education and digital events

We are scheduled to meet at least 5 times over the course of 2 months to propose formal objectives for the group. At the end of the 2 months, we are expected to draft a proposal or disband the group. Any proposals should be vetted by at least 3 delegates.

Meetings

We’re meeting every week on Thursday 7PM CET. You can see our calls in the Arbitrum Governance Calendar also
Call link: meet.google.com/hip-rsni-axo

Current status:

In the first call I’ve presented the fellowship, what is is, how it works and I’ve also shared context about the DAO from my personal experience in the last year. We’ve then presented our relevant skillsets to the group and have co-worked on mapping some of the social media accounts the DAO has at the moment.

The “homework” assignment was to get up to speed(at least partially) on what Arbitrum DAO is and how it “works”, what working groups do we have, etc. One issue in the first call was the fact that not all the people have context on how the DAO works and what it is!

In todays call Entropy Advisors will join to help the group get better context on Arbitrum DAO, how the social media group can help and how we should tackle this in a collaborative way!

Next steps:

The longterm vision for the Social Media group is to pave the way towards decentralized social media management, but in order to get there we need to first know were we are and how we will get there.

For Proposal #1 we are considering attempting to solve the following:

  1. Identify all the Social Media outlets the Arbiturm ecosystem has at the moment and prioritize the creation of new web3 social media accounts: Linkedin, Farcaster, Lens, etc and also web2
    (these activities are not that important for the overall strategy, but are meant to coagulate the group and to help the people learn to work together)
  2. Create a social media strategy to expand Arbitrum DAOs reach both locally and globally and reach new valuable audiences
    a) Conduct thorough research - how are other ecosystems handling this?
    Each member of the group will be assigned a “mission” by Gandalf
    b) Present our findings to the group and then DAO, talk with the foundation and other SMEs that are handling socials in the DAO or ecosystem
    *c) Track key metrics such as member growth, engagement levels, and content performance to measure the effectiveness of our efforts. This data will be used to evaluate the success of the group and make data-driven decisions for future strategies.
  3. Experiment and try to empower the community to participate in these activities
  4. Create a proposal that helps Arbitrum DAO expand its social media reach using the strategy* we will create, gather feedback and present it to the DAO

The strategy will leverage and try to incorporate the exciting social media accounts the Arbitrum DAO has at the moment.

Possible ideas for Proposal #2
5. Decentralize the social media group by leveraging web3 native methods and tools
6. Decentralized social curation done by the DAO

What can you do to help:

Join our calls, give feedback and pls let us know how we can do a better job :pray: :pleading_face: If you know an ecosystem that is trying to decentralize it’s social media presence pls let us know how they are doing it and what tools are they using.

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UPDATE:

After our third call and after discussing with multiple service providers, advisors and delegates and have opted to create a survey to make sure we are aligned with the DAO before proceeding further.

Arbitrum DAO Social Media Group - Third Open Call(30.05.2024)

This week’s mission: Create the best form and send it out to the delegates.

………… BUT before we begin, pls share the nastiest thing you have ever eaten🤮

Agenda

  1. Co-creating form that will be sent out to delegates
  2. Accelerating the Social Media group

-We have two calls left to deliver the proposal!
Invitation to be proactive => this depends on our ability to coordinate and deliver

-Each week we will have a mission to coordinate on

-Each week we will have 1 max 1 hour task that we should work on independently

  1. Next week’s mission: gather data start drafting proposal
  2. Open discussion

Ideas:
Decentralized content curation

Form link: Arbitrum DAO Social Media Group

Arbitrum DAO Social Media Group - First Open Call Agenda

“Introducing the Social Media Group”

Date: 02.05.2024

Time: 7 PM CET

Location: Google meet

…………BUT before we begin, pls share the spiciest thing you ever ate!

1.Introductions & backgrounds (1-15min)

  1. About the call
  2. Short Intro max 3 minutes/each
  3. Read more about the Arbitrum Fellowships here

2.Mapping out common goals (15-35min)

  1. Why are you here? (1-2 minutes each)

  2. What relevant skills do you have for this group? (co-working on the doc)

(Add your name and skills like: content creation, marketing, copy, etc)

ZER8: Twitter Marketing, Growth Marketing, Creative problem solving, etc

Andrei:Sales & Biz Dev with focus on partnerships, and strategic alliances
Karthik: Twitter Space operations, Creative problem solving, Newsletter writing, Event Proomotions, Educational Content Production, Graphic Design

Haier / Sara: Growth Marketing, SEO, Content, Social Media, Digital PR, Product Marketing

René: Organization (PM), sells (in a projects way), social media tools, Biz DEv (in projects and Latam communities), creativity, strategy (do the strategy of brands and comms), video edition (basic way), and little of UX writing.

  1. What other skills do you have?

ZER8: Grant reviews, Qf rounds management, etc

Rene:

Haier/Sara: CRO (Conversion rate optimization), UX for Marketing, Project Management
Karthik: Product Development, UI/UX Design, Framer Website Development, Strategy
Andrei 2: go to market strategy, biz dev planning, fundraising

3.Mapping Dao needs (35-55)

  1. What is something that Arbitrum DAO really needs social media wise? Feel free to propose multiple items( HOMEWORK)

ZER8: EX: Linkedin account,

S: Research/Development projects for students/young talent - this allows us to involve students to help us create content/marketing.

René: Warpcast, X/Twitter,

  1. What Social Media Outlets does the Arbitrum DAO have atm? (Main account is not included)

Twitter:
Arbitrum DAO Twitter
ANDAO
Arbitrum Universe
Arbitrum Developers
Arbitrum Core

Arbitrum DAO Social Media Group - Second Open Call

“Brainstorming on Arbitrum DAOs social media needs”

Date: 16.05.2024

Time: 7 PM CET

Location: Google meet

Agenda

1.Entropy Advisors presentation 1-20 min

2.Planning ahead 20-45 min

  1. Last time we all listed our relevant skills, if you’re a newcomer pls add yours:

ZER8: Twitter Marketing, Growth Marketing, Creative problem solving, etc

Andrei:Sales & Biz Dev with focus on partnerships, and strategic alliances
Karthik: Twitter Space operations, Creative problem solving, Newsletter writing, Event Promotions, Educational Content Production, Graphic Design

Haier / Sara: Growth Marketing, SEO, Content, Social Media, Digital PR, Product Marketing

René: Organization (PM), sales (in a projects way), social media tools, Biz DEv (in projects and Latam communities), creativity, strategy (do the strategy of brands and comms), video edition (basic way), and little of UX writing.

Anna : analytic and critical thinking, attention to detail, communication skills, ethical judgement, problem-solving, stress management

Your name: your skills

What other skills do you have?

ZER8: Grant reviews, Qf rounds management, etc

Rene: Marketing strategy, social media strategy, and content, PM, a little for editing video.

Haier/Sara: CRO (Conversion rate optimization), UX for Marketing, Project Management
Karthik: Product Development, UI/UX Design, Framer Website Development, Strategy
Andrei 2: go to market strategy, biz dev planning, fundraising
Anna: grant reviews, conflict management
Your name: your skills

  1. Coordination experiment.

If this were your “DAO” how would you handle Social Media? What would you build, add, or coordinate with? Don’t worry if you don’t have a lot of context, just try to be creative and create a small plan using this template (20 minutes)

Example template:

Goals………….Expanding Social Media reach in X community
Reasoning……What’s the upside to the DAO?

Execution…….Wow will this be executed, in what time, and by who
Metrics……. …How is this measured

  1. The Social Media Group Fellowship Forum Post
  2. We have a Notion page (YAY)
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Arbitrum DAO Social Media Group - Fifth Open Call(20.06.2024)

  • Participants:
    • ZER8, Cosia Premia, Anna(foundation), Krysztof, Haier, Rene, ErenTang, Anna, + other 2 people I can’t remember the username…

Agenda

1. Check-in
2. RECAP of the work done
3. Open discussion with Ana from Arbitrum Foundation sharing best practices social media wise

a)Form got 20 responses, 10 delegates, 5 contributors, 5 service providers
-reviewed responses
b)We had Sam and Sinkas join us and gave direct feedback
c)Research on competitors: DAO Social media analysis - Google Docs

NEW VERSION: DAO Social media analysis - Google Sheets

4. Discussing our short term action plan:

Isolate the ongoing DAO initiatives that need more amplification and draft content

What are we actually doing short term?

  1. Consistency on content and a posting strategy
  2. Expanding
  3. Growing the account
  4. Sharing DAO initiatives that need amplification

PROCESS for gathering information:

  1. Check out forum for new proposals
  2. Check out snapshot for new proposals
  3. Ask people what’s HOT and it’s highlighted on our socials

Breaktrus:

  1. We created a form and shared it to Arbitrum delegates and service providers. We have 20 responses and are using a innovative data extraction solutions recommended by @danielo and developed by RnDAO

  2. I have created an open content calendar for Arbitrum DAO

  3. We’ve created a process for gathering and prioritizing to enable all the contributors(most don’t have a lot context on Arbitrum DAO ) to send out posts

  4. We have coordinated with the other major DAO accounts: AnDAO @Larva and ArbitrumUniverse @daniellong to help us amplify content and also with the Ana from the Arbitrum Foundation.

PS. We have big plans ahead and would love the DAO to give us feedback, ideas or even critique. Thank you! :pray:

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Arbitrum DAO Social Media Group 31 July UPDATE

We have succesfully managed to draft our proposal and are sharing it with the delegates and contributors for feedback atm.

TL;DR

  • Our “mission” was to collaboratively learn what the DAOs needs are and we did(at least partially and from a part of the DAO)
  • Our telegram channel has grown to 20 members of which a couple are running Arbitrum community accounts that constantly help us amplify our messaging.
  • The Arbitrum DAO X account has grown from 250-> 380 followers(but hard 2 track if only we impacted here because it’s commonly managed) and drafted/shared over 100 pieces of content.
  • Introduced new branding for the account(which will be used on other socials as well).
  • We are created a hybrid bounty/point system to track contributions going forward.

If you’re interested in our proposal and more information on our collective accomplishments you can check it out here

Our active working group is composed of:

ZER8- Gandalf(team lead)
Coffee Crusher - Content creator and marketer
Haier - Marketing research
Rene -Graphic design
Eren - Social media strategy advisor

Some accomplishments of the Social Media Fellowship:

  1. Hosted 9 open calls.
  2. Created a survey to learn how to best provide value to Arbitrum DAO. The form and the results are shared here.
  3. We did a small competitor analysis on a couple of DAOs and L2s
  4. We created a content calendar and created/shared over 100 pieces of original content.
    As part of our strategic approach to enhancing the visibility and engagement on X, our team has started submitting a variety of content ideas. This includes news updates, reminders about upcoming proposals, and updates on DAO activities.

  1. New Logo and Banner for the Arbitrum DAO account
    Our group has collaboratively brainstormed a new logo to better represent the Arbitrum DAO, aiming for a design that clearly aligns with Arbitrum’s branding while distinctly emphasising our identity as a DAO and moving away from the AI-generated appearance of the current logo.

Old banner:

New banner:

*It is important to note this was a bottoms-up bottoms up effort - the contributors were selected by the Arbitrum Onboarding Group and never worked together prior to this effort. The Gandalf of the group had the role of coordinating and guiding them for the past three months using a bottoms-up and collaborative approach.

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