**Mission: Activate the Arbitrum community and market Arbitrum DAO - Arbitrum Fellowships proposal)

Hello! thanks for the post.

I’m glad you raised this point and that marketing is being discussed again. I have discussed with the Foundation the need to coordinate marketing between the AF and the DAO. I believe the importance of coordinating a better marketing approach is crucial to maximize the reach of everything generated in the DAO (proposals, initiatives, programs, etc.).

I have a few questions:

Does this mean the proposal will be submitted to Questbook, or are you seeking funding approved directly by the DAO?

It would also be helpful if you could share some metrics achieved so far from the account on X.: DAO_Arbitrum.

I would also like to know if you have spoken with anyone from the Arbitrum Foundation (AF), as there has been an account, @arbitrumdao_gov, for a few months now, which has more followers than the account you manage. I’m concerned that having multiple Arbitrum accounts representing the DAO could create confusion among people interested in participating. From my perspective, the DAO and the AF should coordinate marketing efforts rather than fragmenting them. When I participated in the LTIPP, we coordinated some efforts with the AF and saw a significant impact; I believe we should replicate that again, with a clear strategy in place.

I agree with what @AbdullahUmar mentioned

I’m concerned about the design of the KPIs, as threads can be easily copied and pasted from other content generators, which makes the proposed cost seem high.

Lastly, I believe marketing efforts should be approached jointly with the AF. It’s essential to have clear objectives and a mission for the DAO so that these efforts are aligned and not merely isolated actions. We should also set consistent budgets and establish a long-term plan that goes beyond just a few posts and spaces on X.

Thanks again for the proposal and for initiating an important discussion.

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