**Mission: Activate the Arbitrum community and market Arbitrum DAO - Arbitrum Fellowships proposal)

[pedrob]

Hello! thanks for the post.

I’m glad you raised this point and that marketing is being discussed again. I have discussed with the Foundation the need to coordinate marketing between the AF and the DAO. I believe the importance of coordinating a better marketing approach is crucial to maximize the reach of everything generated in the DAO (proposals, initiatives, programs, etc.).

I have a few questions:

@ZER8

This proposal represents the outcome of the only Fellowship that “survived” and was a requirement of the program, it may not follow the proposal “pipeline” and could apply to a grant program, eg: Questbook. We have delayed posting the proposal to gather more relevant feedback.

Does this mean the proposal will be submitted to Questbook, or are you seeking funding approved directly by the DAO?

It would also be helpful if you could share some metrics achieved so far from the account on X.: DAO_Arbitrum.

I would also like to know if you have spoken with anyone from the Arbitrum Foundation (AF), as there has been an account, @arbitrumdao_gov, for a few months now, which has more followers than the account you manage. I’m concerned that having multiple Arbitrum accounts representing the DAO could create confusion among people interested in participating. From my perspective, the DAO and the AF should coordinate marketing efforts rather than fragmenting them. When I participated in the LTIPP, we coordinated some efforts with the AF and saw a significant impact; I believe we should replicate that again, with a clear strategy in place.

I agree with what @AbdullahUmar mentioned

@AbdullahUmar

Marketing initiatives generally have strong benefits for communities, and DAOs often lack a system for facilitating these functions effectively. This leaves a lot of opportunity on the table regarding outreach. However, with the multiple social media initiatives presently active for Arbitrum—each having thousands of followers already—this proposal doesn’t seem to be the best allocation of resources.

I’m concerned about the design of the KPIs, as threads can be easily copied and pasted from other content generators, which makes the proposed cost seem high.

@ZER8

I. 10-20 X spaces with an audience bigger than 1000-2000

II. 100 original posts on Arbitrum

III. 30 long threads/explainers on Arbitrum

IV. At least 10 new organisations/projects on Arbitrum want to do activities with us

V. Growing our following to 1-5k high value Arbinauts

Lastly, I believe marketing efforts should be approached jointly with the AF. It’s essential to have clear objectives and a mission for the DAO so that these efforts are aligned and not merely isolated actions. We should also set consistent budgets and establish a long-term plan that goes beyond just a few posts and spaces on X.

Thanks again for the proposal and for initiating an important discussion.