Thanks a lot for this proposal.
To understand my point of view: I have in the past managed (Web2/Ecom) companies with a monthly Ad Spend of 200-300k on Meta & Google.
What I know is
- ROAS (return on ad spend) on these platforms has been deteriorating in the past 3 years (mostly because tracking users became more difficult after the iOS 14 upgrade → meaning you have to spend more money to actually understand which ads are working and which are not)
- 99% of performance marketing agencies do not deliver/overcharge. They are used to large companies with large budgets - as long as you don’t have 1 person who is dedicated 100% to you (or ideally internal) & fully understands your product you will be poorly served by agencies
- Marketing is an end-to-end game. It doesn’t make sense to only look at the top of the funnel - whoever eventually oversees getting new users into Arbitrum, needs to be able to give them a better UX, solve other problems throughout their “user journey”
Please don’t get me wrong I am a big believer in getting new users on Arbitrum & using Web2 channels but in my opinion it can only be successful if it has the power to
a) hire a marketing person/get a dedicated marketing person
b) influence the new user experience end-to-end