Hi Kamil,
As also voiced during our call I share @CastleCapital concern about shared Infra:
New projects do lack capacity but also skills and experience to execute campaigns - it is very easy to spend marketing money and get 0 new users. In my opinion the DAO should not just supervise but handhold closely, in order to make sure that the money is well spent/approaches are pivoted before its too late.
Imo knowing your userbase is one thing, addressing/engaging/retaining them properly through channels that you are not used to as Web3 protocol (now mostly thinking about Web2 marketing channels), a completely different one.
TLDR: Imo the DAO has to be the coordination, close supervisor, hand holder layer here - spray and pray for good KPI results wont work