[Non-constitutional][RFC] ARB Incentives: User Acquisition for dApps & Protocols

Proposals Finalized AIPs
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Hey @BlockworksResearch, thanks so much for these comments :handshake: Your opinion is extremely important to us. Let me answer in order:

  1. General opinion. As it was discussed with @danielo - dApp users generate sequencer gas fees which are an important revenue stream for the ecosystem. With CAC levels of ~$50 declared by some protocols in the survey, it’s doable to achieve a positive ROI for the ecosystem for some dApps and / or campaigns but requires experimentation - which this program is designed for. At the same time - this program has the lowest budget of all incentive / rewarding / airdrop programs proposed.

  2. On Selection and Strategy. We’ve added “Application assessment”, “Application requirements” & “List of acceptable strategies” sections . The KPIs have to be measured for Arbitrum chain only.

  3. On Operations. It’s only Patterns analysts and Marketing Expert that are required to work full-time. Other positions were consulted with OCL & AF (the DAO representative is a paid position) and are not required to be engaged full-time. This bi-weekly model is used in other proposals and seems to be widely accepted. We’d be excited for Blockworks join as well :handshake:

  4. On KPIs. NFT & Gaming categories were exchanged with “Other” category, limited to only 5 projects to accommodate for high quality projects that don’t fit anywhere else and potentially include the AI narrative. The KPIs were changed to non-gameable ones - including only the number of converting users and the volume of transactions.

@gauntlet - thank you for the comments here and on Telegram. We very much appreciate it :clap: Regarding your comment:

  1. We removed NFT & Gaming categories, exchanged it for “Others” and limited to 5 projects only to accommodate for any project that doesn’t belong to Bridge or DeFi category. As of our current knowledge, there are currently ~20 projects with more than 1k MAU operating on Arbitrum (including OpenSea, Treasure DAO, zkPass, etc.). However, if the Committee decides to not accept these based on proposed KPIs - we won’t be pushing this category and basically return the funds to the DAO.
  2. Optimisation will be based on Marketing Expert working full-time to improve the campaigns (increasing conversion and minimizing CAC) and Patterns analyst tracking the on-chain LTV of newly acquired users to understand ROI for different channels.

Thanks :handshake:
Kamil