As for me, it is better to allocate this money for the second drop from the Arbitrum. The marketing effect from this will be much greater, which will attract the attention of new users, than to allocate this money for conducting marketing campaigns of various projects.
The main goal is to attract more users to the Arbitrum chain. Well, the second drop will do it much better than everything else. Also, there is always a problem that having allocated money to projects for marketing, the projects will simply spend it and move to other chains. So why take such a risk?
Very simple! There are many different techniques here.
For example, Arbitrum can simply distribute the drop to old users, this will create a wave of marketing in relation to the arbitrage. Many bloggers and influencers will start talking about the 3rd and 4th drops themselves, which will entail an influx of new users and hype.
Another scenario, we just say that Arbitrum is planning a second drop in 2025. Believe me, there will immediately be such a hype around the project that one can only dream of. New users will immediately appear and even old ones will return to us
