Hey @maxlomu, thanks for your comments. Let us align with your line of thinking:
- Limiting apps choice to the ones that found PMF (= generate revenue / profit) makes perfect sense
- I don’t believe that a universal workbook would work for all dApps in the ecosystem - in order to run a successful marketing campaign you need to define your USP, your audience and how to attract that audience - which is different for every app. I’m aware that most teams are very technical (=developers) but giving them a false feeling of security (because they read a playbook) would just do damage.
- CAC is going to be different for every dApp because the dApp LTV is different. In DeFi segment you may pay > $100 CAC for acquiring a user and it still pays off, in Gaming you’ll be targeting $10-20 CAC.
Our goal is exactly as you mentioned - to acquire new users. Running incentives is an optional type of campaign which still needs to be supplemented with an off-chain marketing campaign (min. 50% of budget).
We could run a smaller pilot but $100k range will just set Arbitrum back and give no actionable results. I’d say that $1m would be possible with limiting the program to around 10 dApps that have PMF and smaller budgets. If you focus on 2-3 dApps you’re going to have very mixed results, if you limit the budget to $5-10k per dApp - you’re not going to attract successful dApps (overhead costs) and if you limit the program time - you’re not going to have enough iterations (3 months is minimum IMO).
Let me kindly know what you think.
Best,
Kamil