Abstract:
Ethereum Mexico is a driving force for Ethereum growth in Mexico, educating individuals on blockchain technology and promoting Ethereum values. Serving as a link between the Ethereum community, the Ethereum Foundation, and Mexico’s local communities.
Our organization offers IRL Meetups, Twitter Spaces, Workshops, and educational content. One of their major 2023 initiatives is a large event in Mexico City, set for Q4, expecting over 800 attendees. This event aims to foster education and innovation within the Ethereum community.
Having engaged in events like, ETHMexico, #RoadToDevcon and EthLATAM since June 2022, Ethereum Mexico wants to move beyond just market talk and truly display Ethereum’s transformative power.
Motivation:
The project is fueled by a pressing need to fill the educational and resource gap in Mexico concerning Ethereum and blockchain technology. It aims to create a more inclusive and diverse Ethereum community in Mexico, thereby contributing to the global Ethereum ecosystem. Ethereum Mexico is not just another crypto initiative; it’s a mission-driven project that focuses on real-world impact. Far from falling into speculative conversations, it aims to educate people about the transformative power of Ethereum as public infrastructure.
Primary Objectives:
- To educate individuals about the safe and effective use of blockchain technology, focusing on the Ethereum ecosystem.
- To disseminate the core values and tools of Ethereum and Web3 to a broader audience.
- To provide unwavering support and assistance to local communities in conceptualizing, building, and scaling Ethereum-related projects.
- To organize and host a series of large-scale events, workshops, and community gatherings, including a landmark event planned for Q4 2023 in Mexico City.
Scope of Work:
- Meticulously planning and executing a large-scale event in Mexico City for Q4 2023, aimed at attracting over 800 participants.
- Organizing a mix of in-person and virtual educational events, including workshops, meetups, and seminars.
- Creating and distributing high-value content through various channels like IRL Meetups, Twitter Spaces, and specialized Workshops.
- Establishing strong collaborations with the Arbitrum Foundation and other key stakeholders in the Ethereum ecosystem.
Deliverables:
- Registration area branding
- Logo present in event artwork
- Press release mention
- Social Media announcement
- Metallic stickers of your logo
- Talk
- Logo during streaming breaks
- Booth / On-site activation
- Workshop
- 1 Follow up support virtual session after the event
- 1 dedicated IRL event about your project to the community, devs and builders in México City before or after the event for 30+ people.
- 2 scholarships for builders to attend the event + Twitter Post
Reporting and Metrics:
- Engagement at Arbitrum booth:
Minimum: 30-49 meaningful conversations about Arbitrum.
Expected: 50-99 meaningful conversations about Arbitrum.
Exceeded: +100 meaningful conversations about Arbitrum.
Source: Tracking of POAP received by individuals after engaging with Arbitrum. - Attendance at Arbitrum workshop:
Minimum: 15-29 attendees at Arbitrum workshop.
Expected: 30-39 attendees at Arbitrum workshop.
Exceeded: +40 attendees at Arbitrum workshop.
Source: POAP to participants after they complete the Arbitrum workshop. - Streaming views during Arbitrum talk:
Minimum: 700-999 views/streams during the talk.
Expected: 1,000-2,999 views/streams during the talk.
Exceeded: +3,000 views/streams during the talk.
Source: View counts will be monitored on our YouTube channel. - Attendance at in-person (IRL) event about Arbitrum:
Minimum: 15-29 attendees at IRL events.
Expected: 30-49 attendees at IRL events.
Exceeded: +50 attendees at IRL events.
Source: Attendance data will be collected and verified through the issuance of POAP to event attendees. - Testimonial from scholarships
Source: 1-3 min. recording of scholars sharing their experiences.
Budget and Timeline:
Budget: $8,000 USD
Breakdown:
- Registration area branding: $350
- Logo in event artwork: $350
- Press release mention: $200
- Social Media Announcements: $300
- Metallic Stickers of Arbitrum Logo: $200
- Talk & Logo during Streaming Breaks: $1,500
- Booth / On-site activation: $1,500
- Workshop: $1,000
- 1 Follow-up Support Virtual Session: $500
- 1 dedicated IRL event about Arbitrum: $1,000
- 2 Scholarships: $1,000 ($500 each)
- Twitter Post: $100
Timeline:
Milestone 1: Pre-Event Activation (1 months prior)
- Contract finalization
- Preparation of marketing materials, including press releases, social media announcements, and branding materials
- Virtual Workshop for community engagement
Milestone 2: Event Execution (Q4 2023)
- On-site activation, including Registration area branding, booth set-up, and social media promotions
- Workshops, Talks, and other Interactive Sessions
- Collect metrics for reporting and tracking
Milestone 3: Post-Event Follow-up (within 1 month after the event)
- 1 follow-up support virtual session
- 1 dedicated IRL event about Arbitrum in México City
- Final report and metrics evaluation
- Testimonial collections
Team:
- Bricia Guzman - Sponsorships & Grants Coordinator (Email: briciaguzman@gmail.com)
- AnaTech_eth - Comms Coordinator
- Ariiellus - Community Lead & Speakers Curator
- Facunar97 - Content Creator & Speakers Curator
- Acidlazer - Social Media Manager
- Dmars300 - Sponsorships & Grants
- 0xyNaMu - Public Goods Advisor
- TralfamadorNode - Event Coordinator
- Karen84.crypto - Volunteers Lead