Final Report - EL REA: A Content-Driven Gateway to Bring Spanish-speaking Gamers to Arbitrum

DAO Programs & Initiatives Domain Allocator Offerings (prev Questbook)
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1. Executive Summary

Project Name: El Rea - Onboarding Web2 + Web3 Gamers to Arbitrum Gaming Ecosystem
Relevant Links:

Questbook Proposal:

Milestone Reports & Deliverables

Summary

El Rea successfully completed all milestones under the Arbitrum Gaming grant, significantly exceeding all required deliverables, impressions, and KPIs across three milestones in 2025. The program focused on cross-ecosystem creator activations, localized short/long-form content, and interactive community live events. This joint effort resulted in a massive onboarding wave of genuine Web2 and Web3 gamers into the Arbitrum ecosystem, achieving an outstanding overperformance against all initial targets. All milestones were completed on time and approved in full.

Grant Objectives

The primary objectives of the grant were to:

  • Produce and distribute high-quality content targeting both Web2 and Web3 gaming audiences.
  • Onboard new players organically to Arbitrum-powered titles through trusted content creators.
  • Drive measurable adoption and user engagement using tracked referral links.
  • Host interactive live gaming events to foster community momentum and active game discoverability.

2. Performance Against KPIs

Performance Summary

Across the full 3-month grant period (September – November 2025), overall performance shattered initial expectations. Most notably, the campaign delivered a massive 870% overperformance in referral clicks, driving deep player acquisition into the ecosystem:

Metric Target Projected Actual Delivered % Performance
Content Deliverables 125 pieces 172 pieces +38% Overperformed
Interactive Gaming Events 12 events 12 events 100% Target Met
Total Impressions 450,000 1,060,352+ +135% Overperformed
Total Referral Clicks 1,500 14,553+ +870% Overperformed

Games Supported

During the grant period, the campaign provided multi-angle coverage for a diverse roster of prominent Arbitrum-based games:

  • Wildcard
  • The Beacon
  • Riftstorm
  • Planet X
  • Blightfell
  • The Lost Glitches
  • My Pet Hooligan

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3. Qualitative Impact & Community Feedback

Multi-Creator Execution Overview

The core strength of this campaign relied on a highly coordinated, multi-creator network strategy. Content was tailored based on audience demographics and platform dynamics to maximize conversion:

  • El Rea (Lead Creator - 111 Content Pieces): Handled long-form educational videos, X ecosystem updates, and multi-platform short-form content. Leveraged Web2 gaming credibility on TikTok to funnel traditional players into Web3 games organically.
  • Cahos_Gaming, Noti & Nekta (Collaborators - 49 Content Pieces combined): Actively produced dedicated videos and livestreams (Twitch/YouTube/TikTok/Instagram/X) . They engaged directly with their Web2 communities, explaining the core benefits of blockchain gaming in an accessible, fun, and completely non-technical way.
  • La Covacha (12 Interactive Game Nights): Acted as the core community hub, hosting gamenights and tournaments that successfully turned passive stream viewers into active players.

Key Insights & Authentic Engagement

  • Genuine Gamers vs. Speculators: Over 90% of our milestone results were achieved without active Play-to-Air (P2A) campaigns, direct token rewards, or speculative airdrop incentives (with the sole exception of The Beacon tournament). This reinforces that the audience attracted consists of authentic gamers driven by fun gameplay.
  • The Short-Form & Dark Traffic Phenomenon: Short-form content (TikTok, YouTube Shorts, Reels) was our strongest acquisition asset, driving 10,026 direct referral clicks. Due to external link sharing limitations on TikTok, thousands of users searched for titles manually on Steam or Epic Games Store, meaning the campaign’s true conversion and organic reach are significantly higher than tracked UTM metrics show.

4. Financial Summary

Budget Breakdown & Utilization

The grant funding ($25,000 USD) was fully utilized and strictly allocated across the approved operational and production categories, aligned with our original budget plan:

  • Content Creation + Gamenights & Tournaments ($17,500 / 70%): Financed the core content production loop (172 pieces total across YouTube, TikTok, Instagram, X, and streams), alongside cash prize pools and incentives for the 12 weekly Game Nights.
  • Video Editing & Graphic Design ($5,000 / 20%): Covered professional multi-platform editing, thumbnail creation, and customized visual assets for all participating creators.
  • La Covacha Operations Team ($2,500 / 10%): Funded the structural backbone of the events, including the Head of Operations, Community Manager, and live tournament moderators.

There were no meaningful deviations or budget variances; funds were efficiently deployed to secure a 2–3× performance return against our initial projected visibility targets.

5. Future Plans & Continued Ecosystem Alignment

Post-Grant Growth & Continuous Commitment

Moving forward, our commitment to expanding the gaming landscape on Arbitrum is stronger than ever, backed by substantial personal growth and a hyper-focused content strategy:

  • Full-Time Dedication & Exponential Growth: I am currently working as a full-time gaming content creator and my channels have experienced exponential growth. Across all my social media platforms combined, I have now established a loyal community of over 200,000 followers.
  • Prioritizing Short-Form Content: Moving forward, my content engine will heavily prioritize high-impact short-form formats across TikTok, Instagram, and YouTube Shorts. As demonstrated during the grant, short-form content is the single most effective tool for capturing traditional Web2 audiences and organically guiding them toward blockchain games.
  • Securing Future Arbitrum Grants: To capitalize on this momentum, my goal is to apply for a new Arbitrum grant in upcoming funding waves. With my expanded 200k+ audience base, optimized workflow, and established team infrastructure, a follow-up grant will allow me to onboard even larger waves of Web2 traditional players directly into the Arbitrum ecosystem.

6. Additional Remarks

This campaign has definitively proven that Web2 gamers are highly receptive to Web3 gaming when introduced through creators who organically navigate both worlds. By eliminating confusing crypto jargon and focusing strictly on engaging gameplay, high-production assets, and community integration, we have created a sustainable, highly-effective blueprint for user acquisition within the Arbitrum ecosystem.

We want to express our deepest gratitude to the Arbitrum Gaming domain allocators, the team, and the entire DAO for placing their trust in our vision.

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@EL.REA Thank you for submitting a clear, structured, and comprehensive final report.

The team delivered all three milestones on time, provided visual reports and detailed Google Sheets deliverables for each phase, and demonstrated strong operational discipline.

Particularly commendable is the substantial overperformance against core KPIs (especially the +870% on referral clicks and +135% on impressions) while staying within the approved $25,000 budget and maintaining a multi-creator, multi-platform execution. The explicit focus on authentic gameplay-driven onboarding rather than heavy reliance on token incentives or airdrop farming is a positive signal for the quality of users being attracted to the Arbitrum gaming ecosystem. The transparent breakdown of content volume (172 pieces), event execution (12), creator roles, and budget allocation (70/20/10) shows accountability and professionalism that governance bodies value.

The closing remarks and forward-looking commitment also reflect genuine ecosystem alignment.

Opinion:

From a governance standpoint, this grant represents a solid, high-ROI example of creator-led user acquisition in the Arbitrum Gaming domain. At $25k total cost, the reported outcomes (1M+ impressions, 14.5k+ tracked referral clicks, 172 content pieces, and 12 interactive events supporting multiple Arbitrum titles) deliver clear leverage. The short-form content emphasis and multi-creator network (El Rea + collaborators + La Covacha) appear well-suited to reaching Spanish-speaking Web2 audiences, an important growth segment.

Strengths include:

• Measurable overperformance with tracked referral links.

• Emphasis on organic, non-speculative engagement.

• Efficient budget utilization with no reported variances.

• Professional reporting format that facilitates review.

Areas that warrant continued scrutiny in future similar grants:

• Heavy reliance on self-reported off-chain metrics (impressions, clicks, “dark traffic”). Governance ideally pairs these with on-chain or verifiable retention data (new wallets interacting with the supported games, session depth, retention curves, or in-game activity attributable to the campaign).

• The claim of >90% results without P2A/airdrop incentives is positive, but the single exception (The Beacon tournament) and the difficulty of fully quantifying “dark traffic” (manual searches on Steam/Epic) make precise attribution challenging.

• Long-term sustainability: the report correctly notes the creator’s growth to 200k+ combined followers and full-time status, yet continued dependence on future Arbitrum grants is flagged. Governance should weigh whether this model can progressively shift toward self-sustaining or partially sponsored operations.

Overall assessment: Strong execution and clear value delivered relative to the modest grant size. This type of localized, culturally fluent creator campaign is a useful blueprint, provided future proposals strengthen conversion and retention measurement.

Questions for Diligence / Clarification @EL.REA

1. Attribution & Conversion Quality
Of the 14,553+ tracked referral clicks, what percentage resulted in actual game launches, account creations, or on-chain activity (wallet connections, transactions, or in-game actions) on the supported titles? Are UTM or referral data available at the individual game level?

2. On-Chain / Ecosystem Impact
Do you have any data (even directional) on new unique wallets, transaction volume, or player retention attributable to the campaign across Wildcard, The Beacon, Riftstorm, Planet X, Blightfell, The Lost Glitches, My Pet Hooligan, and 111111?

3. Metric Verification
What tools or dashboards were used to track impressions and referral clicks? Can the Google Sheets deliverables be cross-checked against platform analytics exports (TikTok, YouTube, Instagram, X, etc.) if needed?

4. Dark Traffic Quantification
You note that true conversion is higher due to TikTok link limitations and manual searches. Is there any secondary evidence (search volume spikes, Steam/Epic wishlists, or community feedback) that can help approximate this untracked impact?

5. Budget Supporting Documentation
While the high-level allocation is clear, are itemized receipts, invoices, or payment records for the $17,500 content/events, $5,000 editing/design, and $2,500 operations available for potential audit?

6. Audience Quality & Retention
Beyond the initial acquisition, what indicators exist of ongoing community engagement (e.g., Discord retention from La Covacha events, repeat viewership, or continued play after the campaign window)?

7. Future Grant Alignment
In a potential follow-up proposal, how would you evolve the measurement framework (e.g., incorporating more on-chain KPIs or cost-per-acquired-player targets) and reduce pure grant dependency given the expanded 200k+ audience base?

These questions are standard for grant close-out and future funding evaluation, they simply help the DAO and domain allocators fully assess impact and refine best practices for similar programs.

Overall, this is a successful and well-documented campaign that advances Arbitrum’s gaming adoption goals. Congratulations to the El Rea team and collaborators on the overperformance.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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nice work on exceeding the content and referral click targets. One area that would make this final report stronger is a clear game wise conversion and retention breakdown, such as installs, wallet connections, active players, and users retained after the campaign. This would help the DAO understand the real long term impact beyond reach and clicks.

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Great results, especially bringing more Spanish-speaking gamers into Arbitrum. Did your community mention any common problems after clicking through, such as setting up a wallet, getting funds, or starting a game?

I help with support at Gem Wallet, so this kind of feedback is helpful for making the first steps easier.