Final Report - EL REA: A Content-Driven Gateway to Bring Spanish-speaking Gamers to Arbitrum

DAO Programs & Initiatives Domain Allocator Offerings (prev Questbook)
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1. Executive Summary

Project Name: El Rea - Onboarding Web2 + Web3 Gamers to Arbitrum Gaming Ecosystem
Relevant Links:

Questbook Proposal:

Milestone Reports & Deliverables

Summary

El Rea successfully completed all milestones under the Arbitrum Gaming grant, significantly exceeding all required deliverables, impressions, and KPIs across three milestones in 2025. The program focused on cross-ecosystem creator activations, localized short/long-form content, and interactive community live events. This joint effort resulted in a massive onboarding wave of genuine Web2 and Web3 gamers into the Arbitrum ecosystem, achieving an outstanding overperformance against all initial targets. All milestones were completed on time and approved in full.

Grant Objectives

The primary objectives of the grant were to:

  • Produce and distribute high-quality content targeting both Web2 and Web3 gaming audiences.
  • Onboard new players organically to Arbitrum-powered titles through trusted content creators.
  • Drive measurable adoption and user engagement using tracked referral links.
  • Host interactive live gaming events to foster community momentum and active game discoverability.

2. Performance Against KPIs

Performance Summary

Across the full 3-month grant period (September – November 2025), overall performance shattered initial expectations. Most notably, the campaign delivered a massive 870% overperformance in referral clicks, driving deep player acquisition into the ecosystem:

Metric Target Projected Actual Delivered % Performance
Content Deliverables 125 pieces 172 pieces +38% Overperformed
Interactive Gaming Events 12 events 12 events 100% Target Met
Total Impressions 450,000 1,060,352+ +135% Overperformed
Total Referral Clicks 1,500 14,553+ +870% Overperformed

Games Supported

During the grant period, the campaign provided multi-angle coverage for a diverse roster of prominent Arbitrum-based games:

  • Wildcard
  • The Beacon
  • Riftstorm
  • Planet X
  • Blightfell
  • The Lost Glitches
  • My Pet Hooligan

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3. Qualitative Impact & Community Feedback

Multi-Creator Execution Overview

The core strength of this campaign relied on a highly coordinated, multi-creator network strategy. Content was tailored based on audience demographics and platform dynamics to maximize conversion:

  • El Rea (Lead Creator - 111 Content Pieces): Handled long-form educational videos, X ecosystem updates, and multi-platform short-form content. Leveraged Web2 gaming credibility on TikTok to funnel traditional players into Web3 games organically.
  • Cahos_Gaming, Noti & Nekta (Collaborators - 49 Content Pieces combined): Actively produced dedicated videos and livestreams (Twitch/YouTube/TikTok/Instagram/X) . They engaged directly with their Web2 communities, explaining the core benefits of blockchain gaming in an accessible, fun, and completely non-technical way.
  • La Covacha (12 Interactive Game Nights): Acted as the core community hub, hosting gamenights and tournaments that successfully turned passive stream viewers into active players.

Key Insights & Authentic Engagement

  • Genuine Gamers vs. Speculators: Over 90% of our milestone results were achieved without active Play-to-Air (P2A) campaigns, direct token rewards, or speculative airdrop incentives (with the sole exception of The Beacon tournament). This reinforces that the audience attracted consists of authentic gamers driven by fun gameplay.
  • The Short-Form & Dark Traffic Phenomenon: Short-form content (TikTok, YouTube Shorts, Reels) was our strongest acquisition asset, driving 10,026 direct referral clicks. Due to external link sharing limitations on TikTok, thousands of users searched for titles manually on Steam or Epic Games Store, meaning the campaign’s true conversion and organic reach are significantly higher than tracked UTM metrics show.

4. Financial Summary

Budget Breakdown & Utilization

The grant funding ($25,000 USD) was fully utilized and strictly allocated across the approved operational and production categories, aligned with our original budget plan:

  • Content Creation + Gamenights & Tournaments ($17,500 / 70%): Financed the core content production loop (172 pieces total across YouTube, TikTok, Instagram, X, and streams), alongside cash prize pools and incentives for the 12 weekly Game Nights.
  • Video Editing & Graphic Design ($5,000 / 20%): Covered professional multi-platform editing, thumbnail creation, and customized visual assets for all participating creators.
  • La Covacha Operations Team ($2,500 / 10%): Funded the structural backbone of the events, including the Head of Operations, Community Manager, and live tournament moderators.

There were no meaningful deviations or budget variances; funds were efficiently deployed to secure a 2–3× performance return against our initial projected visibility targets.

5. Future Plans & Continued Ecosystem Alignment

Post-Grant Growth & Continuous Commitment

Moving forward, our commitment to expanding the gaming landscape on Arbitrum is stronger than ever, backed by substantial personal growth and a hyper-focused content strategy:

  • Full-Time Dedication & Exponential Growth: I am currently working as a full-time gaming content creator and my channels have experienced exponential growth. Across all my social media platforms combined, I have now established a loyal community of over 200,000 followers.
  • Prioritizing Short-Form Content: Moving forward, my content engine will heavily prioritize high-impact short-form formats across TikTok, Instagram, and YouTube Shorts. As demonstrated during the grant, short-form content is the single most effective tool for capturing traditional Web2 audiences and organically guiding them toward blockchain games.
  • Securing Future Arbitrum Grants: To capitalize on this momentum, my goal is to apply for a new Arbitrum grant in upcoming funding waves. With my expanded 200k+ audience base, optimized workflow, and established team infrastructure, a follow-up grant will allow me to onboard even larger waves of Web2 traditional players directly into the Arbitrum ecosystem.

6. Additional Remarks

This campaign has definitively proven that Web2 gamers are highly receptive to Web3 gaming when introduced through creators who organically navigate both worlds. By eliminating confusing crypto jargon and focusing strictly on engaging gameplay, high-production assets, and community integration, we have created a sustainable, highly-effective blueprint for user acquisition within the Arbitrum ecosystem.

We want to express our deepest gratitude to the Arbitrum Gaming domain allocators, the team, and the entire DAO for placing their trust in our vision.