Final Report — P2ECREW / Matheus Celtic Arbitrum Gaming Content Campaign

DAO Programs & Initiatives Domain Allocator Offerings (prev Questbook)
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1. Executive Summary

Project Name: Gaming Content ( Matheus Celtic - P2ECREW)
Questbook Application: Gaming Content ( Matheus Celtic - P2ECREW)
Website / Socials:

P2ECREW is a LATAM-focused Web3 gaming content and community initiative led by Matheus Celtic, one of the most active Web3 gaming creators in Latin America. The goal of this grant was to onboard, educate, and engage both Web2 and Web3 gamers around the Arbitrum gaming ecosystem through short-form videos, long-form tutorials, Twitter content, newsletters, and community distribution.

The campaign focused on making Arbitrum games more accessible to mainstream gamers by explaining gameplay, incentives, onboarding steps, and the value of Web3 gaming in a simple and engaging way. The project leveraged P2ECREW’s multi-platform community across Twitter/X, YouTube, TikTok, Instagram, Discord, WhatsApp, and newsletters, reaching a large LATAM gaming audience.

The grant helped fund consistent content production over a three-month period, allowing us to dedicate resources to scripting, gameplay capture, editing, publishing, and distribution. Without this grant, it would have been much harder to maintain the same level of consistency and quality across multiple platforms.

2. Performance Against KPIs

The original grant was structured around three monthly milestones, each including:

KPI / Deliverable Projected per Month Projected Total Actual Result
Short-form videos 4 12 Completed — see monthly reports
Long-form videos 2 6 Completed — see monthly reports
Tweets 4 12 Completed — see monthly reports
Twitter threads 2 6 Completed — see monthly reports
Newsletters 1 3 Completed — see monthly reports
Clicks 2,500/month 7,500 total 8,713

Monthly performance reports:

The campaign was designed to be measured by content quality, views, engagement, clicks, and the ability to bring new gamers into the Arbitrum gaming ecosystem. The original application projected 7,500 total clicks and 2,000 - 4,000 expected new users/signups/installs/conversions.

3. Qualitative Impact & Community Feedback

The most significant non-quantitative outcome was the ability to create a bridge between traditional gaming audiences and the Arbitrum gaming ecosystem. A major challenge in Web3 gaming is that many mainstream gamers still see blockchain games as difficult, confusing, or inaccessible. This campaign helped reduce that barrier by presenting Arbitrum games through simple, entertaining, and educational content.

The content focused on gameplay, storylines, incentives, tutorials, and ecosystem awareness. This helped introduce Arbitrum games to gamers who may not actively follow crypto-native channels but are interested in gaming content.

P2ECREW also brought strong LATAM distribution to the campaign, using an existing community presence across:

  • 43k+ followers on personal Twitter/X

  • 228k+ followers on Portuguese Twitter/X

  • 37k+ Instagram followers

  • 21k+ YouTube subscribers

  • 10k+ TikTok followers

  • 3,800+ Discord members

  • 1,400+ WhatsApp group members

This was important because LATAM remains one of the most active and promising regions for Web3 gaming adoption. The campaign gave Arbitrum more visibility in a region where gaming communities are highly engaged and open to new digital economies.

**Social / campaign links:
**

https://x.com/CelticMatheus/status/1976265078455370010?s=20

4. Financial Summary

The grant amount was $12,000, divided across three milestones of $4,000 each. The funds were primarily used for content production, research, publishing, and community distribution.

Approximate budget allocation:

Category Budget % of Grant
Short-form videos $3,000 25%
Long-form videos $4,000 33.3%
Tweets $2,000 16.7%
Twitter threads $2,000 16.7%
Newsletters $1,000 8.3%
Total $12,000 100%

There were no major meaningful differences compared to the original budget plan. The grant was used to support the planned content production and distribution work across the three-month campaign.

5. Future Plans & Continued Ecosystem Alignment

After the grant, P2ECREW plans to continue creating content and supporting the Arbitrum gaming ecosystem. we have been building and producing Web3 gaming content for more than four years, and this grant helped strengthen the relationship between P2ECREW and Arbitrum.

Next steps include:

  • Continuing to highlight high-quality games launching or growing on Arbitrum.

  • Creating more onboarding content for Web2 gamers who are new to Web3.

  • Supporting Arbitrum gaming campaigns, launches, game nights, and community activations.

  • Expanding LATAM awareness around Arbitrum as a leading gaming ecosystem.

  • Working more closely with Arbitrum-native games on content, distribution, and user acquisition.

The grant also helped reinforce P2ECREW’s positioning as a reliable LATAM content and community partner for Web3 gaming projects. It demonstrated that a focused content strategy can help Arbitrum reach audiences outside of the existing crypto bubble.

6. Additional Remarks

I want to thank the Arbitrum DAO, Questbook, and the Gaming Domain team for the opportunity and support.

As an Arbitrum Ambassador and long-time Web3 gaming creator, I believe Arbitrum has one of the strongest opportunities to become the leading ecosystem for blockchain gaming. This campaign was another step toward that goal by bringing more visibility, education, and engagement to Arbitrum games, especially in LATAM.

P2ECREW is excited to continue contributing to the ecosystem and helping onboard the next wave of gamers into Arbitrum.

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Thank you to Matheus Celtic and the P2ECREW team for delivering a complete final report and for consistently executing the planned content program over the three-month period.

The report clearly documents that all core content deliverables (short-form videos, long-form videos, tweets, threads, and newsletters) were completed, that click volume exceeded the projected target (8,713 vs. 7,500), and that the grant was used according to the stated budget categories. The LATAM-focused approach and multi-platform distribution leverage existing community reach in a high-potential region for Web3 gaming, which aligns well with Arbitrum’s broader ecosystem growth objectives. The transparent linking of monthly performance reports and the forward-looking commitment to continue supporting Arbitrum games are also appreciated.

Opinion:

From a governance standpoint, this grant appears to have been executed largely as planned and delivered measurable activity outputs. Content volume targets were met, the budget allocation stayed within the original categories with no material deviations reported, and the project leveraged an established creator with meaningful LATAM reach. Exceeding the click KPI is a positive signal of distribution effectiveness.

That said, the report remains relatively light on outcome-level impact measurement. While clicks and content production are tracked, there is limited evidence provided on downstream conversions (new users, wallet connections, game installs, retention, or on-chain activity attributable to the content). The original application referenced an expectation of 2,000–4,000 new users/signups/installs/conversions; the final report does not quantify progress against that figure or provide qualitative evidence of actual onboarding success beyond general statements about “bridging” Web2 and Web3 audiences.

In a competitive grant environment, stronger attribution data, engagement metrics (views, watch time, engagement rates), audience growth differentials during the campaign window, and clearer linkage between content and Arbitrum-specific user acquisition would strengthen the case for value delivered per dollar spent. The budget breakdown by content type is helpful at a high level but lacks granularity on actual costs versus estimates or any efficiency learnings. Overall, the grant looks like a solid operational delivery with good regional targeting, but impact substantiation could be more rigorous for future funding decisions.

Questions for clarification: @celticmatheus

1. Can you share more detailed performance metrics from the monthly reports (or a summary) covering total views/impressions, average engagement rates, watch time for long-form content, and follower/community growth attributable to the campaign period?

2. The original application projected 2,000–4,000 new users/signups/installs/conversions. What actual numbers were achieved, and how were they measured or attributed to this content?

3. Were any specific Arbitrum games or protocols featured most heavily? Is there any available data (referral links, UTM tracking, partner reports, or on-chain signals) showing user acquisition or activity lift for those titles?

4. How was “quality” of content assessed beyond completion of the deliverable counts? Were there any audience feedback mechanisms, retention metrics, or comparative performance against non-Arbitrum content?

5. Looking at the budget allocation, were actual production costs in line with the estimates, and were there any learnings on cost-efficiency or platform performance that could inform future similar grants?

6. What concrete plans exist to sustain the content cadence and Arbitrum focus without additional grant funding, and are there opportunities for co-marketing or deeper collaboration with Arbitrum-native games going forward?