This is a very good proposal, and I fully support its implementation. First of all, I’m delighted to meet the Marketing (Social Media) team behind the Arbitrum accounts. I’ve seen some of you active in the forum (like @Tekr0x.eth), but I didn’t know you were part of the team. I appreciate your activity on X/Twitter; I’ve received notifications and attended spaces where I’ve learned about the ecosystem and expanded my list of contacts who contribute to Arbitrum in various ways.
I’d like to mention a few important points:
I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.
I believe the marketing team should be the one to define the community name, although “Arbinauts” could be a good option. I like that lends itself well to giving the brand its own identity. I think a very attractive branding can be achieved.
Within the team, it would be good to include a producer and a video editor to create informative reels for social media. If you open a vacancy, I’d love to support you on that side, everything related to implementing a “Digital Marketing” strategy. This would undoubtedly help reinforce the brand’s identity and make Arbitrum’s branding more noticeable.
I understand that measurable results can be obtained in 3 months, but I would love to have a vote before the end of the project to assess whether it’s essential to continue the activity on social media. These activities and positions should be permanent to maintain a consistent line in everything related to Arbitrum marketing.