**Mission: Activate the Arbitrum community and market Arbitrum DAO - Arbitrum Fellowships proposal)

[ZER8]

@0xTALVO.ETH_MTY

I’d like to mention a few important points:
I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.

Thanks for being interested and for brining up these great points!

@0xTALVO.ETH_MTY

I’d like to mention a few important points:
I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.

To clarify, this whole effort is an experiment started by L2beats via the Fellowships, we’re the only team that survived and we managed to do the things outlined in the proposal as well as the survey. The goal of the survey was to get inputs from the Arbitrum community and we did: everyone has their own idea of “how we could market the DAO”, some converge, some diverge.

@0xTALVO.ETH_MTY

Within the team, it would be good to include a producer and a video editor to create informative reels for social media. If you open a vacancy, I’d love to support you on that side, everything related to implementing a “Digital Marketing” strategy. This would undoubtedly help reinforce the brand’s identity and make Arbitrum’s branding more noticeable.

I agree we should have more content creators/producers join us, but we can’t bring in more people without any budget(everything this group has done it as done so for FREE).

@0xTALVO.ETH_MTY

I understand that measurable results can be obtained in 3 months, but I would love to have a vote before the end of the project to assess whether it’s essential to continue the activity on social media. These activities and positions should be permanent to maintain a consistent line in everything related to Arbitrum marketing.

We posted this proposal to send a signal to the DAO to see if this is something that it is interested in and we’re excited to get as much feedback as possible